This document discusses demystifying design for developers. It begins with dispelling four common myths about user experience design: 1) That it is just user interface design 2) That it is simply a step to make products better 3) That it is solely the designer's job 4) That it is just about listening to users. The document then explains what user experience design truly entails, such as interaction design, user research, prototyping, and usability testing. It emphasizes understanding users through empathy and provides exercises to experience the design process and test usability.

1. Demystifying Design for Developers
Manish Chiniwalar - Product Manager, Multunus Software | Manoj Mani Nair, PGDPD, National Institute of Design

2. Disclaimer
The views and opinions expressed here are solely my own and do
not necessarily represent the views of National Institute of Design
or any of my previous employers.

3. Agenda
1 Why, What & How of Design
2 Design Process Micro-Workshop
3 Usability & Validating your design
+ Pursuing Design

4. What is Design?

5. What is User Experience Design?

6. Let’s Bust Some Myths !

7. Myth #1 User Experience Design? Oh you mean User Interface Design!

8. Myth #1 User Experience Design? Oh you mean User Interface Design!
Reality
User Experience Design
User
Interface
Design

9. Myth #2 UX is just another step to make a better product

10. Myth #2 UX is just another step to make a better product
Reality
UX is a Process
UX is Iterative

11. Myth #3 User Experience? That’s the Designer’s job.

12. Myth #3 User Experience? That’s the Designer’s job.
Reality Organization
Design
Ideally…
Organization-wide design centric
culture makes everything about the
product much better. Much more than
any individual designer or team.

13. Myth #4 User Experience is just about listening to the user.

14. Myth #4 User Experience is just about listening to the user.
Reality
User Needs Business Goals

15. Then What Is UX Design?

16. Interaction Design
Then What Is UX Design?
Customer Value
User Research
Brainstorming
User Centric Design
User Interface Design
Design Process
Prototyping
Usability Testing
Personas
Scenarios
Visual Design
Information Design
Information Architecture
Empathy
Customer Journey Map
Storytelling
Typography
Minimum Viable Product
Design Management
Data Visualization
Experience Design
Design Thinking

17. … for this session
Understanding
Empathy
The Design
Process
Usability
Testing

18. Understanding Empathy

19. Activity #1
How many of you can draw?

20. If she can, you can
http://youtu.be/Yi86XsEZoFM

21. Draw a Tree

22. Draw a House

23. Draw a Home

24. Articulating Empathy: Personas

26. Activity #2
Design Process

27. Themes
1 Collaborating Notes
2 Travel for Weekend Getaways

28. Creating Personas

29. Demographics Behaviors
Goals Frustrations

30. Ideate

31. Synthesize Ideas: Wireframing

33. Activity #3
Usability Testing

34. You don’t need a working app!
http://youtu.be/9wQkLthhHKA

35. Resources
Wireframing
Pen and Paper
Gliffy
Powerpoint or Keynote
Prototyping
POP - Mobile Designs
MarvelApp
InvisionApp
Proto.io
Online User Testing
peek.usertesting.com

36. Summary
Understand
the User
Conceptual
Design Prototype Evaluate &
Iterate

37. Pursuing Design

38. nid.edu
admissions.nid.edu
portfolio.nid.edu

39. Resources
http://designforhackers.com/
https://hackdesign.org/
http://www.lukew.com/
http://uxmag.com/

40. Attributions
https://www.youtube.com/watch?v=Yi86XsEZoFM
http://youtu.be/9wQkLthhHKA
http://thenounproject.com/