The document discusses the concept of "exposure" in designed culture and how it relates to designing products and services for developing nations. Exposure occurs when different social forces converge in a way that violates a user's social norms, boundaries, and sense of control. When designing for developing nations, exposure can happen when solutions are designed through a top-down approach without understanding users' experiences and context. To limit negative exposure, the document suggests applying Dewey's framework of designing for experience, where users have significant control and participation in shaping their interactions and the objective conditions of the designed culture.

1. Designed Culture:
Moving from exposure to experience

2. What is exposure?

3. What is exposure?
Family
Designed Coworkers
Culture
Friends
User

4. What is exposure?
Family
Designed Coworkers
Culture
Friends
User
Today, designed culture facilitates more and more social convergence through
advances in technology, products, and services.

5. What is exposure?
Family
Designed Coworkers
Culture
Friends
exposure
User
As different social forces come together in unexpected ways, the convergence
leads to exposure.

6. What is exposure?
Family
Designed Coworkers
Culture
Friends
exposure
a negative experience wherein the
user’s social norms, expectations, and
boundaries are violated
User
Exposure becomes a negative thing when the user feels limited control over the
situation. (See Dourish, boyd.)

7. What does exposure mean in context of
designing for developing nations?

8. What does exposure mean in context of
designing for developing nations?
$$$
Designed Designer
Culture
Client
User
When designing for developing nations, US clients and designers often approach
from an outside perspective and come with pre-conceived solutions.

9. What does exposure mean in context of
designing for developing nations?
$$$
Designed Designer
Culture
Client
User
The product or service is designed through a top-down approach driven by the
client and the designer--and decontextualized from the user’s experiences.

10. What does exposure mean in context of
designing for developing nations?
$$$
Designed Designer
Culture
Client
exposure
User
This convergence leads to exposure.

11. What does exposure mean in context of
designing for developing nations?
$$$
Designed Designer
Culture
Client
exposure
a negative experience wherein the
user’s needs, context, and experiences
are underrepresented or exploited
User
(See Hersman, Prahalad, Wyatt.)

12. So how can design
limit the negative effects of exposure
and give users control + participation
in the design process?

13. What would it look like to move from
exposure to design for experience?
Objective
Interactions
Conditions
I think a better approach is to apply Dewey’s framework. The designer can still
shape the objective conditions and how the user interacts with objective factors.

14. What would it look like to move from
exposure to design for experience?
Objective
Interactions
Conditions
User
In this approach, the user has significant control over the experience.

15. What would it look like to move from
exposure to design for experience?
Objective
Interactions
Conditions
experience
User
Instead of separate forces converging together and resulting in exposure, this
experience-oriented model organically engages the user as a participant.

16. What would it look like to move from
exposure to design for experience?
Objective
Interactions
Conditions
experience
User
The user has agency in the design process and becomes a co-creator in the
designed culture. (See Dewey.)

17. experience
exposure