The document outlines the key elements of user experience (UX) design by emphasizing the importance of understanding end-user behavior and motivation in various contexts. It recommends creating behavioral personae to define user needs and tasks, and suggests collaboration with design and development teams to prototype experiences across devices. Additionally, it highlights the significance of validating design decisions through user testing of prototypes.

1. EXPERIENCE
Make it easy to
complete tasks
Motivate and engage
Capture the heart & mind of the end-user
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Understand the elements of Behavior
that influence Experience Design
CONTEXT
MOTIVATION
TASKS
QUICK START GUIDE
UX DESIGN
to
Conduct research to understand the elements of
end-user behavior for the Experience, in the context
of likely engagement
At Home At Work On-the-Go In Store
• MOTIVATION
• TASKS
Document differentiating behavioral trends in
the form of behavioral personae
• MOTIVATION • TASKS
SUMMARY
• NEEDS
Define mental models for each persona, by
aggregating key persona tasks & content needs
“PERSONA A”
TASK CATEGORY + TASKS
CONTENT NEEDS
“PERSONA B” “PERSONA C”
TASK CATEGORY + TASKS
CONTENT NEEDS
TASK CATEGORY + TASKS
CONTENT NEEDS
Dimensionalize the engagement cycle of the
business, in terms of user needs @ each phase
DISCOVERY
ENG
AGEMENT/CONVERSION
SUPPORT/LOYALTY
• MOTIVATION
• TASKS
• TOUCHPOINTS
tabletDesktop phone
• MOTIVATION
• TASKS
• TOUCHPOINTS
tabletDesktop phone
• MOTIVATION
• TASKS
• TOUCHPOINTS
tabletDesktop phone
Collaborate with Visual Design, Content Strategy,
and Front-End Dev to prototype HTML5 or Native
experiences across breakpoints or devices
Validate Experience Design decisions by having
users complete key tasks on prototype
GOAL
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JONATHAN LUPO @userexperience