Measuring quality
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For a business, quality is not only important, but measurable. Quality impacts a brand's influence, so businesses should strive to develop a framework to measure it.
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2013 brings about tremendous change in technology, and consumer behavior. Digital strategists and designers must understand the pros and cons of many new tactical decisions they'll make, this year.
User Experience (UX) Design Process
The UX design process involves understanding business needs and consumer needs through research. Key steps include stakeholder insights, consumer research to identify needs and behaviors, developing personas to represent different user types, creating a mental model and information architecture to organize content to support user tasks, and interaction design to define the screen-level experience. The goal is to intuitively address consumer needs through an application's information architecture and design.
M commerce infographic
Businesses that wish to adopt m-commerce as part of their digital strategy must first understand trends in user behavior as it relates to mobile usage, while shopping.
Apps are for Humans
Empathy Lab believes that intuitive and engaging interfaces are designed with an in-depth understanding of your end-users' needs, behaviors, and motivations. Here is an overview of our behavioral research philosophy and methodology.
Digital Design Trends for 2011 [INFOGRAPHIC]
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Axure Predictive Search Demo
This is a step-by-step, how-to guide for mocking up a predictive search prototype using Axure. Brought to you by Jonathan Lupo, VP/Information Architecture, Empathy Lab - @userexperience (Twitter)
10 user research_tips
When considering enhancements, optimizations, or planning new content development, a business should aim to better understand the informational needs, tasks, and behaviors of its consumers across all digital channels. Here are 10 tips to keep in mind when designing a behavioral research study.
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Measuring quality
- 1. Measuring Quality Quality is measured by the influence of a business, in terms of it’s ability to generate revenue, attract talent, and be recognized within it’s industry. talent media Expand Influence Attract Talent measurement measurement • Volume of candidates • Volume of coverage • Level of talent • Quality of coverage • Brand awareness • Pos vs. neg. mentions • Brand perception • Credibility of publications values Innovate Generate Business people measurement measurement work • Number of awards • KPI goals reached • Invitations to speak/write • % repeat business • Retweets, “likes” & follows • % new business • Site traffic and comments * brand • % referrals industry clients