The Experience Design Process (for Responsive Design)
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This document discusses the need for experience designers to evolve their process to account for the rise of mobile as the dominant internet platform and multi-device ownership. It recommends a three step process - clearly defining the service, starting a new design from scratch or evolving an existing channel, and then measuring and optimizing - to develop experiences across devices.
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The Experience Design Process (for Responsive Design)
- 2. Mobile will soon overtake the desktop, as the dominant internet platform.
- 3. Multi-device ownership is a reality.
- 4. CSS media queries are an official web standard.
- 5. So?
- 6. Designers (UX + Visual + Tech) need to evolve.
- 7. What’s the new process?
- 8. Step 1 – Clearly define the “service.”
- 9. Step 2a – Start from scratch…
- 10. Step 2b – …or Evolve an existing channel.
- 11. Step 3 – Measure and optimize.
- 12. Why do it?
- 13. Experts agree. The process is different.