This document discusses the need for experience designers to evolve their process to account for the rise of mobile as the dominant internet platform and multi-device ownership. It recommends a three step process - clearly defining the service, starting a new design from scratch or evolving an existing channel, and then measuring and optimizing - to develop experiences across devices.

1. Experience Design, Now.

2. Mobile will soon overtake the desktop, as
the dominant internet platform.

3. Multi-device ownership is a reality.

4. CSS media queries are an official web
standard.

5. So?

6. Designers (UX + Visual + Tech) need
to evolve.

7. What’s the new process?

8. Step 1 – Clearly define the “service.”

9. Step 2a – Start from scratch…

10. Step 2b – …or Evolve an existing channel.

11. Step 3 – Measure and optimize.

12. Why do it?

13. Experts agree. The process is different.