10 user research_tips
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When considering enhancements, optimizations, or planning new content development, a business should aim to better understand the informational needs, tasks, and behaviors of its consumers across all digital channels. Here are 10 tips to keep in mind when designing a behavioral research study.
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GANTT charts are a type of bar chart used to illustrate project schedules. They show the start and end dates of tasks, their duration, and dependencies between tasks. To construct a GANTT chart, critical tasks are scheduled first followed by non-critical tasks within their time windows. Staff and resources are then allocated to tasks based on availability. The chart can be re-scheduled if needed due to changes in staffing or equipment availability. Project management software helps automate GANTT chart creation and resource smoothing but decisions still require human judgment.
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Chapter 13
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Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed:
1) MathType Plugin
2) Math Player (free versions available)
3) NVDA Reader (free versions available)
1
Learning Objectives
13.1 Describe an effective process for conducting business research.
13.2 Define secondary research, and explain how to evaluate, locate, and document information sources.
13.3 Define primary research, and outline the steps involved in conducting surveys and interviews.
13.4 Describe the major tasks involved in processing research results.
13.5 Explain how to summarize research results and present conclusions and recommendations.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Planning Your Research
LO 13.1 Describe an effective process for conducting business research.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
With so much information now online, it’s tempting just to punch some keywords into a search engine and grab the first few results that show up. However, effective and efficient research requires a more thoughtful approach. Your favorite search engine might not be able to reach the webpages that have the information you need, the information might not be online at all, it might be online but not under the search terms you’ve used, or it might not even exist in any form.
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The Research Process
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Figure Caption: By following a methodical research process, you can save time and money while uncovering better information.
To maximize your chances of finding useful information and to minimize the time you spend looking for it, follow these planning steps: Familiarize yourself with the subject so that you can frame insightful questions, identify the most critical gaps in your information, and then prioritize your research needs. However, before launching any research project, be sure to take a moment or two to consider the ethics and etiquette of your approach.
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Maintaining Ethics and Etiquette in Your Research
Don’t Force a Specific Outcome
Respect the Privacy of Research Participants
Document Sources and Give Credit
Respect Intellectual Property Rights
Don’t Misquote Your Sources
Don’t Make Misrepresentations
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Your research tactics affect the people you gather data and information from and the people who read and apply your results. To avoid ethical lapses, keep the following points in mind:
●● Don’t force a specific outcome by skewing your research. Approach your research with an open mind and a willingness to accept .
Business Communication TodayFourteenth EditionChapter 13Fi.docx
Business Communication Today
Fourteenth Edition
Chapter 13
Finding, Evaluating, and Processing Information
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed:
1) MathType Plugin
2) Math Player (free versions available)
3) NVDA Reader (free versions available)
1
Learning Objectives
13.1 Describe an effective process for conducting business research.
13.2 Define secondary research, and explain how to evaluate, locate, and document information sources.
13.3 Define primary research, and outline the steps involved in conducting surveys and interviews.
13.4 Describe the major tasks involved in processing research results.
13.5 Explain how to summarize research results and present conclusions and recommendations.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Planning Your Research
LO 13.1 Describe an effective process for conducting business research.
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
With so much information now online, it’s tempting just to punch some keywords into a search engine and grab the first few results that show up. However, effective and efficient research requires a more thoughtful approach. Your favorite search engine might not be able to reach the webpages that have the information you need, the information might not be online at all, it might be online but not under the search terms you’ve used, or it might not even exist in any form.
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The Research Process
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Figure Caption: By following a methodical research process, you can save time and money while uncovering better information.
To maximize your chances of finding useful information and to minimize the time you spend looking for it, follow these planning steps: Familiarize yourself with the subject so that you can frame insightful questions, identify the most critical gaps in your information, and then prioritize your research needs. However, before launching any research project, be sure to take a moment or two to consider the ethics and etiquette of your approach.
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Maintaining Ethics and Etiquette in Your Research
Don’t Force a Specific Outcome
Respect the Privacy of Research Participants
Document Sources and Give Credit
Respect Intellectual Property Rights
Don’t Misquote Your Sources
Don’t Make Misrepresentations
Copyright © 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved.
Your research tactics affect the people you gather data and information from and the people who read and apply your results. To avoid ethical lapses, keep the following points in mind:
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The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.
https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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10 user research_tips
- 1. 10 Tips for Conducting Better User Research Jonathan Lupo VP/Information Architecture Empathy Lab http://empathylab.blogspot.com
- 2. End-User Research is Important When considering enhancements, optimizations, or planning new content development, a business should aim to better understand the informational needs, tasks, and behaviors of its consumers across all digital channels. Here are 10 tips to keep in mind when designing a behavioral research study.
- 3. 1. Recruit active information-seekers Launch a Google cost-per-click advertisement that solicits participation when relevant keywords queries to the research topic are used. A list of customers who have opted into receiving email communications is also a great platform for recruiting participants to a research study.
- 4. 2. Analyze existing consumer research Look to the marketing or the customer service department of a business to understand what is already known about target consumer segments. Identify gaps in knowledge about consumers, or seek to update outdated research.
- 5. 3. Formulate hypotheses Business stakeholders will volunteer hypotheses about their target customer segments. Secondary research may also suggest certain motivations, tasks, and behaviors. Design a study with some informed hypotheses to help make lines of questioning more relevant from the get-go.
- 6. 4. Develop a comprehensive list of questions Think through and document every possible line-of-questioning and probing follow-up question. The study guide isn't a script but it should assist the research facilitator in case a line of questioning reaches a dead-end. The idea is to keep the subject talking about the subject and maintaining a calm and natural atmosphere
- 7. 5. Ask open-ended questions Questions that naturally result in a "yes" or "no" response do not lend themselves to a dialogue. Ask questions that require subjects to be descriptive and engage in a conversation.
- 8. 6. Do not ask participants to speculate The goal of behavioral research is to understand and observe behavior. Asking a participant what they might do in a given situation or what they think they might want on a web site leads them to speculate on their behavior. Speculation leads to false and biased data.
- 9. 7. Perform research in context Behavior is best observed in the context of where it naturally occurs. Performing a study in the context of which a task is normally performed aids end-user recall of the task in question. B L
- 10. 8. Videotape participants and environment ¹ Nothing proves a point like a video clip of participants performing relevant tasks. Obtain participants' consent prior to videotaping them.
- 11. 9. Bring a research assistant Facilitating a research study requires concentration and focus. The interviewer must make sure that all important lines-of-questioning are brought up in the interview, the conversation is natural, and questions are not "leading" the participant to a biased result. The facilitator should not be the one taking notes or handling the technical equipment (such as a video camera or audio recording device). B
- 12. 10. Have a designer, copywriter, or strategist assist with the research True collaboration in Design requires the Information Architect and Visual Designer to both understand and empathize with end-user needs. The right research partner depends on the type of project for which the research is being conducted.
- 15. Empathy Lab