Uploaded byKarthi Subbaraman
Experience Design from the Experience as a Designer
The document discusses experience design and user experience. It outlines Maslow's hierarchy of needs and the difference between needs and wants. It presents the experience design process of finding gaps, opportunities, and mapping gaps to opportunities to create products and services. It discusses using triggers and the BJ Fogg behavior model to change human behaviors. The rest of the document provides an overview of tools, frameworks, and mindsets used in experience design, including things like personas, journey maps, prototypes, and developing empathy.
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Experience Design from the Experience as a Designer
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- 10. Self Actualisation Esteem Love& Belonging Psychological Needs Safety Needs Food, Water, Warmth, Rest Security, Privacy, Identity Prestige, Accomplishment, Repect Intimate Relationships, Family, Friends Achieving one’s full potential, Creativity, Maslow’s Hierarchy of Needs
- 11. Need Will feel handicappedwithout <that> I am desperate. I will do do anything to get <that> done.
- 12. Need Will feel handicappedwithout <that> I am desperate. I will do do anything to get <that> done. Want <that> is nice to have. How cool will be to have <that>. I will wait for a better deal.
- 13. What is aNeed? What is a Want? Gaps
- 14. Gaps Opportunities Find &Fill the Gaps Map Gaps to Opportunities Our Job
- 15. Translates into Our Job Product/ServiceGapsOpportunities Find & Fill the Gaps Map Gaps to Opportunities
- 16. Translates into Our Job Product/ServiceGapsOpportunities Find & Fill Map Gaps to Opportunities Market Creates
- 17. Make a mountainout of a mole! business need/want
- 18. find and fillgaps ? Is that all ?
- 22. Meaningful Pleasurable Convenient Reliable Functional Is availableand accurate Works as programmed Memorable experience worth sharing Super easy to use, works like I think Has personal significance Usable Can be used without difficulty Experience Pyramid
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- 25. low hard easy high motivation ability activation threshold triggers triggers BJ FoggBehavior Model B= MAT
- 27. Business Customer Design Technology Magichappens here!
- 28. Direct Manipulation TouchGestures ?
- 30. trendy and cool.Is that it?
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- 34. how do theydo it ?
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- 45. what about beingspecial?
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- 55. Context Repetition Abundance orScarcity Compound Intentionally
- 56. but how todo that ?
- 57. navigate a pitchdark jungle with a torch light
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- 69. Idea Uncertainty, Patterns, Insights Profits Clarity& Focus Research Prototype Solution
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- 78. Diverse Opinions &Facts Multi disciplinary perspectives Multi faceted view points
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- 89. so why mindset,skillset and toolset ?
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- 92. organize thoughts andintent
- 93. so WTF isexperience design ?
- 95. Yes, it isa f*** thinking job
- 96. we all canthink, right ?
- 97. yes, we allcan think & hence
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- 101. Business Customer Design Technology Magichappens here!
- 102. User Experience is everyone’sresponsibility
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- 105. User Experience Mapping StrategicBusiness Design Information Design Interaction Design User Research Interface Design Prototyping skills
- 106. UX Designers Strategists Content Designers/IA Interaction Designers Researchers Visual Designers Prototypers people Design Leaders
- 107. design is asales job, first aka evangelism
- 108. once sold, talkstuff (design)
- 110. Tip # 1:Talk business, build credibility
- 111. Tip # 2:Design your conversations
- 112. Tip # 3:Beware, your business head is left brained
- 113. Tip # 4:Keep up with all jargons and do your stuff
- 114. Tip # 5:Become a great human first, then a designer
- 115. Tip # 6:Change your worldview, get POVs
- 116. Tip # 7:Everything is a remix
- 117. ROI Data, Data, Data Margins Costs,Revenues excel is your best friend Financial Statements Customer Acquisition (CAC) Customer Retention (CRC) CLTV ARPU Where does your company make money Where does your company lose money & more
- 118.