The document discusses experience design and user experience. It outlines Maslow's hierarchy of needs and the difference between needs and wants. It presents the experience design process of finding gaps, opportunities, and mapping gaps to opportunities to create products and services. It discusses using triggers and the BJ Fogg behavior model to change human behaviors. The rest of the document provides an overview of tools, frameworks, and mindsets used in experience design, including things like personas, journey maps, prototypes, and developing empathy.

1. Experience Design

2. Experience

9. Context

10. Self Actualisation
Esteem Love & Belonging
Psychological Needs Safety Needs
Food, Water, Warmth, Rest Security, Privacy, Identity
Prestige, Accomplishment, Repect Intimate Relationships, Family, Friends
Achieving one’s full potential, Creativity,
Maslow’s Hierarchy of Needs

11. Need
Will feel handicapped without <that>
I am desperate. I will do do anything to get <that> done.

12. Need
Will feel handicapped without <that>
I am desperate. I will do do anything
to get <that> done.
Want
<that> is nice to have.
How cool will be to have <that>. I will
wait for a better deal.

13. What is a Need? What is a Want?
Gaps

14. Gaps Opportunities
Find & Fill the Gaps
Map Gaps to Opportunities
Our Job

15. Translates into
Our Job
Product/ServiceGaps Opportunities
Find & Fill the Gaps
Map Gaps to Opportunities

16. Translates into
Our Job
Product/ServiceGaps Opportunities
Find & Fill
Map Gaps to Opportunities
Market
Creates

17. Make a mountain out of a mole!
business need/want

18. find and fill gaps ? Is that all ?

22. Meaningful
Pleasurable
Convenient
Reliable Functional
Is available and accurate Works as programmed
Memorable experience worth sharing
Super easy to use, works like I think
Has personal significance
Usable
Can be used without difficulty
Experience Pyramid

23. Compound

24. Changing Human Behaviours

25. low
hard easy
high
motivation
ability
activation
threshold
triggers
triggers
BJ Fogg Behavior Model
B= MAT

27. Business Customer
Design Technology
Magic happens here!

28. Direct Manipulation Touch Gestures
?

30. trendy and cool. Is that it?

33. Recall

34. how do they do it ?

41. Abundance

42. choice fatigue

43. wants made needs

45. what about being special?

51. power money mastery

52. Scarcity

53. special league is born

54. now what ?

55. Context Repetition
Abundance or Scarcity
Compound
Intentionally

56. but how to do that ?

57. navigate a pitch dark jungle with a torch light

58. Mindset Skillset Toolset

59. Mindset

60. Asking Right Questions

61. Articulation

62. Empathy

63. Facilitate

64. Communicate

65. Collaborate

66. Emotional Intelligence

67. Subjective Subject

68. Skillset

69. Idea
Uncertainty, Patterns, Insights
Profits
Clarity & Focus
Research Prototype Solution

71. Frameworks

76. POV

78. Diverse Opinions & Facts
Multi disciplinary perspectives
Multi faceted view points

79. analytical or sensual
and

82. Toolset

83. persona

84. journey maps

85. blueprints

86. visual thinking

87. prototypes

88. role play

89. so why mindset, skillset and toolset ?

90. thinking better

91. design jockey

92. organize thoughts and intent

93. so WTF is experience design ?

95. Yes, it is a f*** thinking job

96. we all can think, right ?

97. yes, we all can think & hence

98. orient towards experience design

99. xPerian
be one. become one

100. #iamxperian

101. Business Customer
Design Technology
Magic happens here!

102. User Experience is
everyone’s responsibility

103. Industry Reality

105. User Experience Mapping
Strategic Business Design
Information Design
Interaction Design
User Research
Interface Design
Prototyping
skills

106. UX Designers
Strategists
Content Designers/ IA
Interaction Designers
Researchers
Visual Designers
Prototypers
people
Design Leaders

107. design is a sales job, first
aka evangelism

108. once sold, talk stuff (design)

110. Tip # 1: Talk business, build credibility

111. Tip # 2: Design your conversations

112. Tip # 3: Beware, your business head is left brained

113. Tip # 4: Keep up with all jargons and do your stuff

114. Tip # 5: Become a great human first, then a designer

115. Tip # 6: Change your worldview, get POVs

116. Tip # 7: Everything is a remix

117. ROI
Data, Data, Data
Margins
Costs, Revenues
excel is your best friend
Financial Statements
Customer Acquisition (CAC)
Customer Retention (CRC)
CLTV
ARPU
Where does your company make money
Where does your company lose money
& more

118. Future of UX