Redesigning Business - A workshop with Tim Loo - WebVisions BCN 2014Tim Loo
This is the workshop presentation from WebVisions BCN 2014 presented by Tim Loo, Strategy Director at Foolproof.
In an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour. Many organisations are struggling to keep up, often failing to coherently live up to their brand and service promises. In this workshop, we’ll explore the role of the experience strategist creating wider business change, and the challenges and opportunities for the strategist in “redesigning” organisational attitudes and thinking around the customer.
When Business Culture kills Experience Design - Tim Loo - WebVisions BCN 2014Tim Loo
Tim Loo's presentation at WebVisions Barcelona 2014.
As experience designers, we’ve all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team we’ve designed innovative solutions creating a win/win for the organisation and their customers.
And then, like a patient rejecting the life saving transplant from an organ donor, the solution doesn’t take. Or worse they do nothing. In most cases, it’s not the design but the culture of the organisation that is the barrier to step change improvement.
So how do you redesign and “heal” the culture of an organization to better deliver customer experience design?
What is Experience Strategy? by Tim Loo for DesignSingapore CouncilTim Loo
On the 26 August 2014, Tim Loo, Strategy Director at Foolproof, presented "What is Experience Strategy?" at special event organised by DesignSingapore Council and hosted at the National Design Centre, Singapore. This is a shareable version on that presentation.
Digital Shoreditch 2015: When business culture kills experience designTim Loo
As experience designers, we've all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team weve designed innovative solutions creating a win/win for the organisation and their customers. And then, like a patient rejecting the life saving transplant, the solution doesn't take. Or worse they do nothing. What do you do when the business culture is the biggest barrier?
UX STRAT Europe 2015 - UX Strategy: today and tomorrowTim Loo
It's been an exciting time for UX professionals working in the area of experience strategy. Increasing demand for experience design thinking at the top level and overarching vision at organizational level has propelled our emerging discipline into the forefront.
So where has this all gotten us to? How successful have we been in getting our strategies to deliver real change to the plans and cultural behaviours of organisations and better outcomes for their customers. And where do we turn to for the wider skills and inspiration to lead user centered change. What is the future for the UX strategist?
UX STRAT 2016 - Turning CX Strategy to CX Reality at ShellTim Loo
Shell's Commercial Fleet business serves and supports millions of business customers around the globe with fuel cards, fleet products and services across its fuels retail network - the world's largest.
Sarah Oey, Shell and Tim Loo, Strategy Director at Foolproof, will share their experience in creating the global customer experience strategy at Shell Commercial Fleet and the ongoing challenges, breakthroughs and pitfalls of making that strategy a valuable customer reality at one of the world's biggest companies.
Redesigning Business - A workshop with Tim Loo - WebVisions BCN 2014Tim Loo
This is the workshop presentation from WebVisions BCN 2014 presented by Tim Loo, Strategy Director at Foolproof.
In an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour. Many organisations are struggling to keep up, often failing to coherently live up to their brand and service promises. In this workshop, we’ll explore the role of the experience strategist creating wider business change, and the challenges and opportunities for the strategist in “redesigning” organisational attitudes and thinking around the customer.
When Business Culture kills Experience Design - Tim Loo - WebVisions BCN 2014Tim Loo
Tim Loo's presentation at WebVisions Barcelona 2014.
As experience designers, we’ve all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team we’ve designed innovative solutions creating a win/win for the organisation and their customers.
And then, like a patient rejecting the life saving transplant from an organ donor, the solution doesn’t take. Or worse they do nothing. In most cases, it’s not the design but the culture of the organisation that is the barrier to step change improvement.
So how do you redesign and “heal” the culture of an organization to better deliver customer experience design?
What is Experience Strategy? by Tim Loo for DesignSingapore CouncilTim Loo
On the 26 August 2014, Tim Loo, Strategy Director at Foolproof, presented "What is Experience Strategy?" at special event organised by DesignSingapore Council and hosted at the National Design Centre, Singapore. This is a shareable version on that presentation.
Digital Shoreditch 2015: When business culture kills experience designTim Loo
As experience designers, we've all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team weve designed innovative solutions creating a win/win for the organisation and their customers. And then, like a patient rejecting the life saving transplant, the solution doesn't take. Or worse they do nothing. What do you do when the business culture is the biggest barrier?
UX STRAT Europe 2015 - UX Strategy: today and tomorrowTim Loo
It's been an exciting time for UX professionals working in the area of experience strategy. Increasing demand for experience design thinking at the top level and overarching vision at organizational level has propelled our emerging discipline into the forefront.
So where has this all gotten us to? How successful have we been in getting our strategies to deliver real change to the plans and cultural behaviours of organisations and better outcomes for their customers. And where do we turn to for the wider skills and inspiration to lead user centered change. What is the future for the UX strategist?
UX STRAT 2016 - Turning CX Strategy to CX Reality at ShellTim Loo
Shell's Commercial Fleet business serves and supports millions of business customers around the globe with fuel cards, fleet products and services across its fuels retail network - the world's largest.
Sarah Oey, Shell and Tim Loo, Strategy Director at Foolproof, will share their experience in creating the global customer experience strategy at Shell Commercial Fleet and the ongoing challenges, breakthroughs and pitfalls of making that strategy a valuable customer reality at one of the world's biggest companies.
From idea to ux roadmap - MakeIt Masterclass - Boost User ExperienceClaudio Cossio
The process to create and execute user experience (UX) improvements on web application or mobile app does not have to be a complicated task, even if you are working with multiple personas. We will talk about how to maintain relevant user stories that cross polinate on the different user personas and then create a working scheme that can be quick and easy to execute to create a UX roadmap.
The focus is to create proposals that do not add complexity to the proposed UX improvements and can be implemented with ease.
What is Lean UX? No really. I’ve read some stuff about it and it’s great in theory but I’m finding it hard to implement.
In a practical talk about how to apply the methodology, JD and JC will show you the tools and give you the inside story on how they’re using Lean UX in Westpac to kick goals. How do they test? How do they learn? How do they get the rest of the business to buy into their approach?
UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of TechnologyUX STRAT
UX STRAT Europe 2018 presentation slides by Dr. Giulia Calabretta of the Delft University of Technology, "Strategic Design Practices for Enterprise Innovation"
Find out how to develop a balance between UX design and business objectives to ultimately create websites that are a pleasure to use but are also profitable.
From in-depth user research to persuasion and psychology, PRWD's Senior UX Designer Phil and Senior Optimisation Strategist Emma provide insight into their successful methodology with real life case studies and actionable takeaways to help you optimise your design processes.
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul RoukePRWD
At Integrated Live 2016 PRWD Founder & CEO presented the Four steps to digital transformation. Paul has worked in digital transformation since his 1st role in the digital industry in 1999, were he became the 1st web designer at Shop Direct, now a multi-billion UK retailer. In this presentation Paul shares client stories in digital transformation from brands Schuh, Skyscanner, Moss Bros, AO.com and Wilko
UX Antwerp April 2018 - Anticipating the ConversationUX Antwerp Meetup
"Anticipating the Conversation"
The digital age has given UX designers, not marketeers, the responsibility to design the conversations that brands are having with their customers. In this talk, Jasper will discuss how brands can create impactful conversations using anticipatory design techniques.
JASPER VERPLANKEN
UX Strategist, Wijs
https://www.linkedin.com/in/jverplanken/
Jasper is UX Strategist at Wijs, a digital agency, where he tries to support brands that support users. He loves music, food and design-thinking minds.
Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.
In particular, we’ll be working with a tool I created based on combination of research and practical experience called the UX Strategy Blueprint.
This course is suited for information architects, interaction designers, visual designers, content strategists, and UX designers seeking to better understand strategy, as well as product managers and developers interested in UX strategy. It is geared towards practicioners with an intermediate to advance level of understanding of UX design, in general.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
Planning Your Conversion Optimisation for 2017 PRWD
Planned your CRO strategy for 2017 yet?
In this presentation Paul Rouke (CEO and Founder, PRWD) and Sushant Sharma (Marketing Manager, VWO) share what are the essential elements for successful CRO and business growth in the new year.
Supplementing article: http://www.nomensa.com/blog/2015/ux-maturity-reality-performance
Video: https://youtu.be/B6oJL-MbPm8
Simon Norris' talk at Interact London 2015, UX Maturity: The Reality of Performance takes an intellectual slant on UX Strategy, sharing knowledge and insight from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy.
UX STRAT Europe 2017: Nico Weckerle, "Shifting the Deutsche Telekom Mindset t...UX STRAT
UX STRAT Europe 2017 presentation by Nico Weckerle, Vice President Experience Strategy, Deutsche Telekom:
"Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking"
Presented at the 2016 Summit of the Society for Technical Communication in Anaheim, CA.
Presented on January 18, 2017 to the STC Philadelphia Metro Chapter via webinar.
Know How is a programme designed to take organisations working in the arts, cultural, heritage and creative industries sectors on a journey towards placing design and digital thinking at the heart of what they do.
In this presentation, as part of the THINK module, Mathew Trivett, Creative Producer behind Broadway's Near Now programme talks about Project Management methods like Scrum, User Story Cards, MoSCoW & Kanban that play a vital role in developing digital products & services.
http://knowhow.nearnow.org.uk/about/the-programme/
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
M-consumers: Ethnographic research with UK mobile consumersTim Loo
mConsumers: Behaviours and expectations of consumers in the age of mobile
- New types of shopping behaviours and new types of customers.
- How successful retailers are driving innovation and getting results in mobile.
- What’s your mobile strategy? The key questions you need to answer.
From idea to ux roadmap - MakeIt Masterclass - Boost User ExperienceClaudio Cossio
The process to create and execute user experience (UX) improvements on web application or mobile app does not have to be a complicated task, even if you are working with multiple personas. We will talk about how to maintain relevant user stories that cross polinate on the different user personas and then create a working scheme that can be quick and easy to execute to create a UX roadmap.
The focus is to create proposals that do not add complexity to the proposed UX improvements and can be implemented with ease.
What is Lean UX? No really. I’ve read some stuff about it and it’s great in theory but I’m finding it hard to implement.
In a practical talk about how to apply the methodology, JD and JC will show you the tools and give you the inside story on how they’re using Lean UX in Westpac to kick goals. How do they test? How do they learn? How do they get the rest of the business to buy into their approach?
UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of TechnologyUX STRAT
UX STRAT Europe 2018 presentation slides by Dr. Giulia Calabretta of the Delft University of Technology, "Strategic Design Practices for Enterprise Innovation"
Find out how to develop a balance between UX design and business objectives to ultimately create websites that are a pleasure to use but are also profitable.
From in-depth user research to persuasion and psychology, PRWD's Senior UX Designer Phil and Senior Optimisation Strategist Emma provide insight into their successful methodology with real life case studies and actionable takeaways to help you optimise your design processes.
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul RoukePRWD
At Integrated Live 2016 PRWD Founder & CEO presented the Four steps to digital transformation. Paul has worked in digital transformation since his 1st role in the digital industry in 1999, were he became the 1st web designer at Shop Direct, now a multi-billion UK retailer. In this presentation Paul shares client stories in digital transformation from brands Schuh, Skyscanner, Moss Bros, AO.com and Wilko
UX Antwerp April 2018 - Anticipating the ConversationUX Antwerp Meetup
"Anticipating the Conversation"
The digital age has given UX designers, not marketeers, the responsibility to design the conversations that brands are having with their customers. In this talk, Jasper will discuss how brands can create impactful conversations using anticipatory design techniques.
JASPER VERPLANKEN
UX Strategist, Wijs
https://www.linkedin.com/in/jverplanken/
Jasper is UX Strategist at Wijs, a digital agency, where he tries to support brands that support users. He loves music, food and design-thinking minds.
Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.
In particular, we’ll be working with a tool I created based on combination of research and practical experience called the UX Strategy Blueprint.
This course is suited for information architects, interaction designers, visual designers, content strategists, and UX designers seeking to better understand strategy, as well as product managers and developers interested in UX strategy. It is geared towards practicioners with an intermediate to advance level of understanding of UX design, in general.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
Planning Your Conversion Optimisation for 2017 PRWD
Planned your CRO strategy for 2017 yet?
In this presentation Paul Rouke (CEO and Founder, PRWD) and Sushant Sharma (Marketing Manager, VWO) share what are the essential elements for successful CRO and business growth in the new year.
Supplementing article: http://www.nomensa.com/blog/2015/ux-maturity-reality-performance
Video: https://youtu.be/B6oJL-MbPm8
Simon Norris' talk at Interact London 2015, UX Maturity: The Reality of Performance takes an intellectual slant on UX Strategy, sharing knowledge and insight from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy.
UX STRAT Europe 2017: Nico Weckerle, "Shifting the Deutsche Telekom Mindset t...UX STRAT
UX STRAT Europe 2017 presentation by Nico Weckerle, Vice President Experience Strategy, Deutsche Telekom:
"Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking"
Presented at the 2016 Summit of the Society for Technical Communication in Anaheim, CA.
Presented on January 18, 2017 to the STC Philadelphia Metro Chapter via webinar.
Know How is a programme designed to take organisations working in the arts, cultural, heritage and creative industries sectors on a journey towards placing design and digital thinking at the heart of what they do.
In this presentation, as part of the THINK module, Mathew Trivett, Creative Producer behind Broadway's Near Now programme talks about Project Management methods like Scrum, User Story Cards, MoSCoW & Kanban that play a vital role in developing digital products & services.
http://knowhow.nearnow.org.uk/about/the-programme/
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
M-consumers: Ethnographic research with UK mobile consumersTim Loo
mConsumers: Behaviours and expectations of consumers in the age of mobile
- New types of shopping behaviours and new types of customers.
- How successful retailers are driving innovation and getting results in mobile.
- What’s your mobile strategy? The key questions you need to answer.
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingTim Loo
This presentation is a shareable version of my workshop presentation from UX STRAT 2014, Boulder, Colorado.
In this workshop, we discussed the purpose of vision and roadmap in the experience strategy and the importance of working together with both business stakeholders and customers in the planning process. We covered practical definitions, skills and techniques:
- What is an experience vision?
- What are the ingredients for a great experience visions?
- Running visioning workshops with stakeholders
- Communicating experience vision through storytelling
- What is an experience roadmap?
- Creating a delivery roadmap
Whether working client or agency side, all UX practitioners will have their share of project stories – good, bad and ugly. It’s normal to spend more time sharing stories of success and to quickly move past the often painful and unrewarding experiences of having great advice fail to engage and direct change.
It is easy to blame an organisation’s failure to do the right thing on the organisation but if UX practitioners genuinely want to be agents for change we must be doing what it takes to make change happen. We may require new skills, techniques, attitudes and ways of engaging to increase the impact of our work.
In our January event, we’re looking to share and learn through a workshop format – participants will be expected to share their experience and views which we’ll discuss and collate.
Tim Loo, Jason Mesut and Markus Smet will facilitate and share their expertise & perspectives from the frontline of working with some of the world’s leading companies in creating user centred business change.
UXPA UK April Event: UX Strategy
Sponsored by Futureheads
Date and venue: 16 April 2015, The Telegraph, 111 Buckingham Palace Road, SW1W 0DT
This presentation covers foundation questions for UX strategy:
- Why UX strategy? What problem does it seek to solve?
What is the relationship between UX strategy and business strategy, product strategy?
- Are there new skills and techniques required to develop UX strategy?
- Why should UX professionals make great strategists?
Why UX professionals often fail at strategy and strategic influence?
Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients. He is speaking at UX STRAT in Amsterdam, June 2015.
Subject To Change: creating great products and services for an uncertain worldAdaptive Path
As an introduction to Adaptive Path's new book, Subject to Change, this presentation covers key points from the book on creating great products and services for an uncertain world.
How UX Strategy can bridge the gap between brand promise and customer reality, presented by Tim Loo, Strategy Director and Partner at Foolproof, Europe's leading experience design company.
The webinar presentation was first broadcast 13 December 2011.
Strategy is a holistic look at product, brand, engineering and design. Carving up unique silos of strategy practice reduces collaboration, increases process bloat and results in slower time to market. This talk describes why identifying a separate user experience strategy falls into this trap and what can be done about it.
User Story Mapping, Discover the whole storyJeff Patton
Variations of these slides have been used in a variety of talks.
These slides support discussions on why stories work, and when they don't. And, on story mapping, how and why it works.
10 Essential Skills Of Financial Plannersrandonjames
In today’s fast-evolving workplace, accounting and finance professionals must demonstrate everything from razor-sharp analytical ability and stellar interpersonal skills to a sharp understanding of industry-standard software.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
Learn PM Craft to Help You Crack Interviews by Meta Product LeadProduct School
Main takeaways:
How to prepare with an intent to learn the PM craft
How to crack Meta PM interviews and be in the top 5% of interviewees
How to create a Framework that works for you and excel at delivering during the interviews.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
Alison Rawlings - Is UX Strategy even a thing?uxbri
We hear a lot about UX strategy but what is it and how does it differ from business or product strategy? Do you need it, and how do you go about getting it? That’s a lot of questions to cover in twenty minutes, but Alison will make a start by calling on her experience of helping companies think more carefully (and strategically) about their customers.
About Alison
Alison has a career going back over 25 years and has established and run UX teams in both agencies and client-side organisations. She is currently Consultancy Director at experience design agency Bunnyfoot where, as well as supporting Bunnyfoot’s growth and evolution and delivering their UX strategy training course, she works with organisations such as EDF Energy and Sony Playstation to help them improve their performance by becoming more customer-centred in their approach.
Code4Ukraine (C4U) is a 24h event aiming to solve problems and challenges that humanitarian organizations and volunteers face on the ground while assisting refugees.
We've partnered with humanitarian organizations and volunteers ("partners") and thoroughly mapped a list of challenges to be solved and make someone's life actually easier.
Developers, designers, product people, anyone that can make things a reality. This presentation contains tips for C4U hackathon participants.
Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your CustomersPRWD
In this 3 minute talk PRWD Founder and CEO Paul Rouke shares his number 1 recommendation in Digital Marketing in 2019. This was shared on the livestream hosted by Digital Marketing Radio.
Insight to Design: Developing the Design Brief. Workshop for UCDUK 2014Tim Caynes
Slides from the design brief workshop presented at the UCD UK conference October 2014. Many more words here than normal. It even begins to make sense at some points.
From the UCDUK 2014 site:
Evidence-based creativity is the foundation of experience design, but how is it possible to consistently articulate design outcomes, based on the insights from research? For any given design challenge, how do we describe what behaviours we need change to improve the experience? How do we define and measure the progression from complexity to simplexity? What is the point of a creative brief?
This workshop session will look at approaches to developing a creative brief that helps designers, researchers, planners, stakeholders and clients to understand the tactical execution and strategic vision for change.
Based on the development of the creative brief format at a large experience design agency, we will look at the structure and content of the brief to understand how the brief evolves and how it bridges the gap between insight and design, to provide the clearest articulation of the design requirement.
BizPower training programs 2014 for business owners, managers, staff & indivi...BizPower
Business Workshops and Training to help owners, managers and staff. Topics include Assertiveness, Customer Service, Time Management, How to Improve Business Cash-flow, Performance Management, Coaching, Goal Setting & Goal Achievement, How to interview and select the right staff, negotiating, team building and Systemising your business. Workshops are delivered in Sydney, Melbourne, Perth, Adelaide, Canberra, Brisbane, Cairns, Darwin, Jakarta, Singapore & Malaysia.
Solving Design and Business Problems in 3 Days with Google Design Sprint by B...Borrys Hasian
This is the slides used to guide Google-style Design Sprint workshop. I've shared this process with more than 1600 people through workshop, seminar, Google Developers Festival, lecture, and some other initiatives. Feel free to reach out for discussion, and to engage Circle UX to build internal competence in your product and design team.
The Design Sprints are a 2-5 days process for answering critical business questions through design, prototyping, and testing ideas with customers.
In this keynote I present you the Google Venture Design Sprints Methodology.
At Singapore Online Training , we believe that every individual has the potential and capacity to excel in life and contribute positively to their organisation’s growth.
Education is a lifelong process and with the right skills and competencies, coupled with proven methods of communication for information retention and ability to apply in areas of work, every individual has the opportunity to pursue their goals.
With a better workforce, World progresses!
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. @timothyloo #UXSTRAT
Tim’s twitter handle: @timothyloo
My company: @foolproof_ux
This conference: #UXSTRAT
Bella’s twitter: @msbellaslade
3. The Chatham House Rule
When a meeting, or part thereof, is held under the Chatham
House Rule, participants are free to use the information received,
but neither the identity nor the affiliation of the speaker(s), nor
that of any other participant, may be revealed.
8. The experience gap
Business Strategy
Where you want to be…
Brand Strategy
Where you actually are…
Customer Experience
Culture, Organisation
& Governance
Experience Design
Capability
How well does your organisation connect?
10. @timothyloo #UXSTRAT
User experience strategy
A long-term vision, roadmap and
KPIs to align every customer
touch-point with your brand
position & business strategy
12. Foolproof Experience Strategy Framework
BRAND
STRATEGY
BUSINESS
STRATEGY
HOW
WILL
WE
KNOW
WE’RE
ON
THE
RIGHT
TRACK?
WHAT’S
OUR
PRIORITISED
PLAN?
WHERE
DO
WE
WANT
TO
GET
TO?
WHERE
ARE
WE
TODAY?
30. Overwhelmed
By the
amount of
things to
learn about
Protected
By the obvious
security
measures
The anatomy of a pain-point
30
Woee
About
hidden fees
A meaningful pain-point describes:
§ The emotion someone would feel
§ What causes that emotion
38. Experience design principles describe the
core values of the user experience of a
product or a service
They provide direction and intent for
how we want customers to feel about the
experience
What are experience design principles?
39. Experience design principles should
be aspirational and inspiring
They are stretch targets and measures
for transforming your business and
the customer experience
What are experience design principles?
40. CUSTOMER
EXPERIENCE
INSIGHT
BRAND
ASSETS &
VALUES
GOOD DESIGN
PRINCIPLES
1. Based on customer
insight
2. Short & memorable
3. Cross-feature
4. Specific
5. Non-conflicting
6. Measurable
What is the current
experience of our customers?
§ What do they like?
§ What are their
frustrations and pain-
points?
§ What can we learn from
our competitors?
§ Have they been delighted
before by similar services/
offerings? How? Why?
What are our brand values?
§ How do we want the
experience to be an
expression of these?
§ What are our differentiating
assets and capabiliities
Good experience design principles
41. 4
ExperLse
on
tap
§ When
I
need
advice
or
technical
help
I
know
where
to
go
§ I
can
always
access
the
right
informa9on
when
I
need
it
Design
principles