The document discusses several key principles of user-centered design: 1) Design should focus on how a product works from the user's perspective, not just what it looks like. 2) It is important to understand what users actually need rather than just what they say they want. 3) Simplifying designs to eliminate unnecessary elements allows the necessary features to stand out. 4) Usability testing provides valuable performance and preference data to improve design.

1. Designing websites by user’s experience By Preeti Arora

2. Design is not just what it looks like and feels like. Design is how it works. Steve Jobs

5. It’s really hard to design products by focus groups. A lot of times people don’t know what they want until you show it to them. Steve Jobs

6. The design of good house requires an understanding of construction materials and the behavior of real humans. Give users what they actually want, not what they say they want.

7. The ability to simplify means to eliminate the unnecessary so that necessary may speak….

8. Making simple complicated is common, making the complicated simple, awesomely simple, that’s creativity….

9. Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. Design created by preeti Arora for www.naukri.com

10. Make your website more efficient, easier to learn and satisfying… Design created by preeti Arora for www.naukrigulf.com

15. Eye tracking Eye tracking is a useful tool for web design. It can show what areas of a page are grabbing a user’s attention and areas that are being ignored. Eye tracking is useful in showing how a user searches for information.

16. Copy writing is interface design.

18. Call to action Call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now!") or lead to a web page with additional information (e.g. "Learn more…") that asks the user to take action. Effective call to action buttons grab the user’s attention and entice them to click.

19. User Experience Design

20. Web Design Is less about graphics and more about psychology.

21. User Interface design is to create a design that is both usable, appealing, and can be implemented ….

22. Genius is 1% inspiration and 99% perspiration. Thank you By Preeti Arora [email_address] Click here for Part 1 http://www.slideshare.net/priiti/presentation1-5087292 Click here for Part 2 http://www.slideshare.net/priiti/user-experience-and-design-part-2