-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender. -Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”. -Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins. -Face, eyes and arms are 3 popular parts of the body of UV protections -Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition

1. UV protection knowledge among Vietnamese
- In a strong sunlight of Vietnam, 84% care about UV

2. Survey Information
• Number of respondents: 500
• Male / Female from 20 years old.
• Conducted on Oct 14-22, 2014

3. Executive Summary
• 88% Vietnamese people know about UV and 84% care about
UV. This is applicable regardless of the gender.
• Female takes more measures than male for UV protections.
What is popular are the actions such as “wear long sleeves
(98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
• Skin cancer is the highest reason to fear UV. Female has
higher ratio in their care for white skins.
• Face, eyes and arms are 3 popular parts of the body of UV
protections
• Although their concern for UV is high, their actions for the
protections are different from the western countries. Some
associate the protection with the color of the clothes. Potential
needs are found in provoking the right recognition

4. Do you know about UV? Do you care about
87
13
91
9
Yes No
100
80
60
40
20
0
Male Female
82
18
UV?
89
11
Yes No
100
80
60
40
20
0
Male Female

5. 55
What kind of UV protections do you do?
18
34
32
27
28
26
39
43
23
39
43
31
30
30
21
1
25
17
17
27
25
26
30
1
34
10
8
15
17
18
10
0% 20% 40% 60% 80% 100%
Wear long jacket
Wear UV protection clothes
Sun glasses
Arm cover
Leg cover
UV protection cream
UV related cosmetics
Eat foods that are good for UV
protection
Always When I stay outside long Rarely Never
Male
Female
39
14
24
18
13
15
15
31
51
22
41
27
20
19
17
26
8
28
23
33
31
26
24
23
2
36
12
22
36
40
44
21
0% 20% 40% 60% 80% 100%
Wear long jacket
Wear UV protection clothes
Sun glasses
Arm cover
Leg cover
UV protection cream
UV related cosmetics
Eat foods that are good for UV
protection
Always When I stay outside long Rarely Never

6. Why do you care about UV?
42
72
25
32
39
5
9
64
81
45
53
43
5
4
0 20 40 60 80 100
Maintain white skin
Protect skin cancer
Protect wrinkles
Slacks on the skins
Prevent eye sickness
such as cataract
I do not know why
I do not care
Male Female
Unit (%)

7. Which part of the body do you care for UV protections?
34
28
Male Female
70
65
36
39
51
34
41
48
22
24
44
45
37
46
25
24
8
11
20
16
13
20
0% 20% 40% 60% 80% 100%
Hair
Scalp
Face
Eyes
Lips
Neck
Arm
Leg
I care it very much
I kind of care it
No
45
34
88
76
51
61
76
64
50
57
10
20
38
31
19
30
5
9
2
4
11
8
5
6
0% 20% 40% 60% 80% 100%
Hair
Scalp
Face
Eyes
Lips
Neck
Arm
Leg
I care it very much
I kind of care it
No

8. Voice of customers – Heavy UV protection users
There are some people that have the misunderstanding about their measures
for UV protections. Demand to provoke the right recognition of UV protections.
“Mostly I wear UV
protection clothes, arm
and leg cover when
going out. Sometimes I
use UV protection cream
before going out under
the sun light. Never stay
too long outside under
the sun light.”
“I always wear violet
clothes because the
violet color could
absorb the sun light and
generate the violet light
which helps to defend
the UV.”
“I always wear sky-blue
or green clothes. On the
other hand, I use olive
oil and eat foods that are
good for UV protection.”
“I usually use sun
cream which has 50++
SPF for my body and
especially to my face.”
Gender: Female
Age: 21
Hometown: Thai Binh
city, Vietnam
Gender: Male
Age: 24
Hometown: Ho Chi
Minh city, Vietnam
Name: Ms. Minh
Age: 22
Hometown: Ha Nam
city, Vietnam
Gender: Female
Age: 29
Hometown: Ho Chi
Minh city, Vietnam

9. Voice of customers – Average UV protection users
The major action for U protection is cover the body to avoid the direct sunlight.
“I avoid being under the
sun light too long. I
always wear jacket when
going out.”
“I always cover all part
of my skin, when going
out. And I usually wear
sun glasses when going
out”
“I always wear long
jacket, sun glasses and
mask when going out. I
also use cleaning milk
for protecting. ”
“I often wear the long
shirt to protect my arm
when going out.”
Gender: Male
Age: 23
Hometown: Ho Chi
Minh city, Vietnam
Gender: Female
Age: 31
Hometown: Binh Phuoc
city, Vietnam
Gender: Female
Age: 27
Hometown: Ho Chi
Minh city, Vietnam
Gender: Male
Age: 21
Hometown: Hanoi city,
Vietnam

10. EOF