Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
This document summarizes the results of an online survey conducted in Vietnam about cosmetics usage. The survey polled 360 Vietnamese women ages 20-44. Key findings include:
- Nearly 30% of respondents wear makeup everyday, while 23% only wear it for special occasions.
- Older respondents over 30 tend to wear makeup more frequently than younger women.
- Lipstick is the most commonly owned and regularly used makeup item.
- Friends and Facebook are the top information sources for learning about cosmetics.
- Maybelline and Ohui are considered the best makeup brands by respondents.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Doctor
Friend/ family member
Total
What are your main references before buying Vitamin E?
N = 26**
TOP 2 REFERENCES BEFORE BUYING VITAMIN E ARE DOCTOR (65%) AND FRIEND/
FAMILY MEMBER (50%)
FUNCTIONAL FOOD/ MEDICINE USERS*
* Who chose “Functional food/ medicine” as their most effective method for skin care
** Who chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”
The document summarizes the results of a survey on the Vietnam cosmetics market conducted in January 2020. Some key findings include:
1) Makeup and skincare usage has increased, especially among younger consumers aged 16-22. Over half of those aged 23 and above wear makeup regularly.
2) Online shopping for cosmetics has grown significantly, with 73% having used e-commerce sites like Shopee and Lazada to purchase products in 2020 compared to 57% in 2019.
3) Consumers pay more attention to product quality, focusing on country of origin and ingredients. Popular makeup items have expanded beyond just lipsticks to include eyebrow, concealer and foundation products.
Female Facial Cleanser Usage In VietnamDI Marketing
The survey found that facial cleanser is the most used personal care product among Vietnamese women. Pond's, Biore and Nivea were identified as the top 3 most well-known facial cleanser brands. Pond's has the largest market share at 28% in Vietnam. Most users apply facial cleanser 2 times per day and spend between $2.5-9.99 per purchase. While 87% buy facial cleansers at supermarkets, 27% use toner after cleansing and this could be a promotional opportunity for brands. The majority of online customers, 54%, choose brands based on price. Dissatisfaction with brands' ability to reduce dark spots and acne were also noted.
This document summarizes the results of an online survey conducted in Vietnam about cosmetics usage. The survey polled 360 Vietnamese women ages 20-44. Key findings include:
- Nearly 30% of respondents wear makeup everyday, while 23% only wear it for special occasions.
- Older respondents over 30 tend to wear makeup more frequently than younger women.
- Lipstick is the most commonly owned and regularly used makeup item.
- Friends and Facebook are the top information sources for learning about cosmetics.
- Maybelline and Ohui are considered the best makeup brands by respondents.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
Doctor
Friend/ family member
Total
What are your main references before buying Vitamin E?
N = 26**
TOP 2 REFERENCES BEFORE BUYING VITAMIN E ARE DOCTOR (65%) AND FRIEND/
FAMILY MEMBER (50%)
FUNCTIONAL FOOD/ MEDICINE USERS*
* Who chose “Functional food/ medicine” as their most effective method for skin care
** Who chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”
The document summarizes the results of a survey on the Vietnam cosmetics market conducted in January 2020. Some key findings include:
1) Makeup and skincare usage has increased, especially among younger consumers aged 16-22. Over half of those aged 23 and above wear makeup regularly.
2) Online shopping for cosmetics has grown significantly, with 73% having used e-commerce sites like Shopee and Lazada to purchase products in 2020 compared to 57% in 2019.
3) Consumers pay more attention to product quality, focusing on country of origin and ingredients. Popular makeup items have expanded beyond just lipsticks to include eyebrow, concealer and foundation products.
Female Facial Cleanser Usage In VietnamDI Marketing
The survey found that facial cleanser is the most used personal care product among Vietnamese women. Pond's, Biore and Nivea were identified as the top 3 most well-known facial cleanser brands. Pond's has the largest market share at 28% in Vietnam. Most users apply facial cleanser 2 times per day and spend between $2.5-9.99 per purchase. While 87% buy facial cleansers at supermarkets, 27% use toner after cleansing and this could be a promotional opportunity for brands. The majority of online customers, 54%, choose brands based on price. Dissatisfaction with brands' ability to reduce dark spots and acne were also noted.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
This document summarizes the key findings of an online survey conducted in Vietnam from September 7-10, 2015 regarding shower gel usage. The survey included 1915 respondents and found that 89% of females and 57% of males use shower gel for bathing. Dove and Lifebuoy were the top well-known brands, with TV ads and point-of-sale displays being the main sources of brand awareness. Enchanteur, Dove and Lifebuoy were found to have the highest market shares, while Provence had the highest customer satisfaction and Palmolive the highest loyalty rate. Long-lasting fragrance was the top reason for brand choice.
The document summarizes research on the men's grooming market globally and in Vietnam. It finds that the global men's grooming market has grown significantly from 2012 to 2020. In Asia, the top grooming products used by men are blades/razors, shampoo, bar soap, skincare, and shower gel. While most Vietnamese men feel taking care of one's looks is embarrassing, research shows the market is growing rapidly and 60% of Vietnamese men feel a need for men's grooming products. The document recommends companies found new brands exclusively for men or extend existing brands into the Vietnamese men's grooming market due to its potential for growth.
An online survey of 1,000 Vietnamese women was conducted to study deodorant usage in Vietnam. The key findings were:
- Nivea, Rexona, and Dove were the top 3 most well-known brands. TV and trade marketing were effective awareness channels.
- Nivea dominated the market with 42% usage, followed by Rexona at 22%. 65% chose deodorants for their nice fragrance.
- 24% were dissatisfied that deodorants caused yellow/white stains on clothes. 76% applied deodorant 1-2 times per day.
- 89% purchased deodorant at supermarkets. 72% used roll-on deodor
This report summarizes the results of an online survey of 1948 Vietnamese individuals about oral healthcare habits and toothpaste brand awareness and usage in Vietnam. The key findings are that P/S, Close Up, and Colgate are the top three toothpaste brands in Vietnam in terms of awareness and market share. Television commercials and point-of-sale displays are the most effective marketing channels. Most Vietnamese purchase toothpaste every 1-2 months and spend $1-2 per purchase. Common dental problems reported are teeth discoloration and dental calculus.
- A survey of 500 Vietnamese adults found that 49% wash their hair without hot water and 51% have hot water available in their bathrooms.
- The survey also found that women wash their hair every 2-3 days on average, use rinse/conditioner more than men, and 57% care about their hair smelling good after wearing a helmet.
- The most common places Vietnamese purchase shampoo are supermarkets (70%) and grocery stores (56%).
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Use of Integrated Promotional Strategies to Achieve Sales TargetsShahzad Khan
This document discusses integrated marketing communication strategies to achieve sales targets. It defines integrated marketing as a synergistic approach using various promotional methods in a coordinated way. The document outlines different promotional tools like public relations, advertising, sales promotion, direct marketing and personnel selling that can work together as a unified force. It then focuses on different types of sales promotions for consumers and trade partners. The goals, types and considerations for designing effective sales promotion programs are discussed. Finally, a case study on push and pull strategies used by Hindustan Unilever is presented.
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
The survey found that half of Vietnamese women own a washing machine, though 79% of owners still do some hand washing. Married women are more likely than single women to use a washing machine. Those with a machine wash clothes more frequently than those without. The most popular washing machine brands are Toshiba and Sanyo. Most women dry clothes outside rather than using a dryer.
This survey from Q&Me aimed to understand fashion interests and purchasing behaviors among Vietnamese youth. Key findings include:
- Friends are the most influential information source for fashion, both online and offline.
- Over half of respondents buy fashion items like clothes and shoes monthly or more frequently, though most spend under 500,000 VND per month.
- Local shops remain popular for purchasing clothes and shoes due to perceptions of better prices.
- Price and material quality are more important factors than brand names when buying fashion.
- Nike, Adidas, Calvin Klein and Zara are some of the most recognized global brands.
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Female Facial Moisturizer Usage In VietnamDI Marketing
The document summarizes the key findings of an online survey conducted in Vietnam in April 2016 about female moisturizer usage. Some of the main findings include: Pond's, Nivea and Hazeline are the top 3 most well-known brands. Pond's dominates the Vietnam market with 26% share. TV and trade marketing are effective for increasing brand awareness. 39% of customers choose a brand because it leaves their skin soft and smooth, while 20% are unhappy because their brand does not make dark/age spots less visible. Nivea gains higher user satisfaction than other brands.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
Awareness on Insurance Companies, Insurance companies ever used / have contract, The latest life insurance company purchased, Reasons to Choose the Life Insurance Company, Reasons of having and not having life insurance, Sources of Information, Insurance Contracts Information, The Monthly Insurance Premium, Switching and Consideration, etc.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
This document summarizes the key findings of an online survey conducted in Vietnam from September 7-10, 2015 regarding shower gel usage. The survey included 1915 respondents and found that 89% of females and 57% of males use shower gel for bathing. Dove and Lifebuoy were the top well-known brands, with TV ads and point-of-sale displays being the main sources of brand awareness. Enchanteur, Dove and Lifebuoy were found to have the highest market shares, while Provence had the highest customer satisfaction and Palmolive the highest loyalty rate. Long-lasting fragrance was the top reason for brand choice.
The document summarizes research on the men's grooming market globally and in Vietnam. It finds that the global men's grooming market has grown significantly from 2012 to 2020. In Asia, the top grooming products used by men are blades/razors, shampoo, bar soap, skincare, and shower gel. While most Vietnamese men feel taking care of one's looks is embarrassing, research shows the market is growing rapidly and 60% of Vietnamese men feel a need for men's grooming products. The document recommends companies found new brands exclusively for men or extend existing brands into the Vietnamese men's grooming market due to its potential for growth.
An online survey of 1,000 Vietnamese women was conducted to study deodorant usage in Vietnam. The key findings were:
- Nivea, Rexona, and Dove were the top 3 most well-known brands. TV and trade marketing were effective awareness channels.
- Nivea dominated the market with 42% usage, followed by Rexona at 22%. 65% chose deodorants for their nice fragrance.
- 24% were dissatisfied that deodorants caused yellow/white stains on clothes. 76% applied deodorant 1-2 times per day.
- 89% purchased deodorant at supermarkets. 72% used roll-on deodor
This report summarizes the results of an online survey of 1948 Vietnamese individuals about oral healthcare habits and toothpaste brand awareness and usage in Vietnam. The key findings are that P/S, Close Up, and Colgate are the top three toothpaste brands in Vietnam in terms of awareness and market share. Television commercials and point-of-sale displays are the most effective marketing channels. Most Vietnamese purchase toothpaste every 1-2 months and spend $1-2 per purchase. Common dental problems reported are teeth discoloration and dental calculus.
- A survey of 500 Vietnamese adults found that 49% wash their hair without hot water and 51% have hot water available in their bathrooms.
- The survey also found that women wash their hair every 2-3 days on average, use rinse/conditioner more than men, and 57% care about their hair smelling good after wearing a helmet.
- The most common places Vietnamese purchase shampoo are supermarkets (70%) and grocery stores (56%).
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Use of Integrated Promotional Strategies to Achieve Sales TargetsShahzad Khan
This document discusses integrated marketing communication strategies to achieve sales targets. It defines integrated marketing as a synergistic approach using various promotional methods in a coordinated way. The document outlines different promotional tools like public relations, advertising, sales promotion, direct marketing and personnel selling that can work together as a unified force. It then focuses on different types of sales promotions for consumers and trade partners. The goals, types and considerations for designing effective sales promotion programs are discussed. Finally, a case study on push and pull strategies used by Hindustan Unilever is presented.
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
The survey found that half of Vietnamese women own a washing machine, though 79% of owners still do some hand washing. Married women are more likely than single women to use a washing machine. Those with a machine wash clothes more frequently than those without. The most popular washing machine brands are Toshiba and Sanyo. Most women dry clothes outside rather than using a dryer.
This survey from Q&Me aimed to understand fashion interests and purchasing behaviors among Vietnamese youth. Key findings include:
- Friends are the most influential information source for fashion, both online and offline.
- Over half of respondents buy fashion items like clothes and shoes monthly or more frequently, though most spend under 500,000 VND per month.
- Local shops remain popular for purchasing clothes and shoes due to perceptions of better prices.
- Price and material quality are more important factors than brand names when buying fashion.
- Nike, Adidas, Calvin Klein and Zara are some of the most recognized global brands.
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Female Facial Moisturizer Usage In VietnamDI Marketing
The document summarizes the key findings of an online survey conducted in Vietnam in April 2016 about female moisturizer usage. Some of the main findings include: Pond's, Nivea and Hazeline are the top 3 most well-known brands. Pond's dominates the Vietnam market with 26% share. TV and trade marketing are effective for increasing brand awareness. 39% of customers choose a brand because it leaves their skin soft and smooth, while 20% are unhappy because their brand does not make dark/age spots less visible. Nivea gains higher user satisfaction than other brands.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
This document provides a comparative report on life insurance studies conducted in Thailand, Indonesia, and Vietnam in 2015. It includes the following key findings:
- Ownership of life insurance varies significantly between countries, with Vietnam having the highest rate at 72.8% compared to 47.5% in Thailand and 44% in Indonesia.
- Thailand has the highest proportion of life insurance buyers at 90.9%, while Indonesia has the lowest at 38.3%.
- Common life insurance products also differ - Thailand favors accident/risk coverage, Indonesia favors health, and Vietnam's most common are accident/risk and health.
- Insurance company recognition and contracts held also vary by country, with Prudential leading in
Awareness on Insurance Companies, Insurance companies ever used / have contract, The latest life insurance company purchased, Reasons to Choose the Life Insurance Company, Reasons of having and not having life insurance, Sources of Information, Insurance Contracts Information, The Monthly Insurance Premium, Switching and Consideration, etc.
Smartphone Uses and its Effects on Health of Adolescentsijtsrd
Smartphone usage has been increased dramatically which helps in easy communication but in another side it also affect the health of users if not used in healthy way. Aims The aim of the study was to assess the uses of smartphone by adolescents and its effects on their health. Setting and design Study was conducted in a private school of Doiwala, Dehradun and the design was descriptive survey design. Methodology 154 adolescents 11th and 12th class were selected through purposive sampling technique. Data was collected by administering questionnaire to the participants. Tool consist baseline data, rating scale for uses of smartphone and self reported checklist to assess health effects. Statistical analysis The data was analyzed by using descriptive and inferential statistics such as frequency, percentage distribution and chi square. Results The result shows that 11 adolescents were excessive users of smartphone. 81.3 adolescents uses their smartphone for approx one to four hours daily. More than half adolescents were using internet, among them around 24.5 adolescents had their account on social media. Regarding effect on health, most common complaint was headache 61 followed by eye discomforts 44 , neck pain 43 , and wrist pain 41.6 . Conclusion Study concludes that use of smartphone affects health of adolescents and also has an impact on their study and physical activities so adolescents should be encouraged for healthy use of smartphone to gain maximum benefits of gadget. Mr. Moirangthem Binanda Singh | Dr. Vandana Chauhan | Mr. Atul Kumar "Smartphone Uses and its Effects on Health of Adolescents" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-3 , April 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30296.pdf Paper Url :https://www.ijtsrd.com/medicine/nursing/30296/smartphone-uses-and-its-effects-on-health-of-adolescents/mr-moirangthem-binanda-singh
Comparative report on oversea travel behavior study in thailand indonesia and...W&Sホールディングス株式会社
The document provides a summary of findings from an online survey of 600 respondents from Thailand, Indonesia, and Vietnam regarding their overseas travel behavior in the past 3 years. Some key findings include:
- Singapore was the most commonly visited country for all three nations, while Japan was most popular for Thai travelers and Singapore for Indonesians. Thailand was the top destination for Vietnamese travelers.
- Respondents' preferred months to travel varied - July for Vietnam, April for Thailand, and December for Indonesia.
- Indonesians had the shortest trips at 3-4 days on average, while Vietnamese trips lasted over 7 days. Most Thai travelers spent around 5 days overseas.
- Booking hotels online was the primary accommodation
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
This study assessed the knowledge, attitudes, and practices of using personal protective equipment among rattan craftsmen in Vietnam who work with sulfur bleaching processes. A survey of 403 craftsmen found low levels of knowledge and appropriate attitudes about PPE usage, with only 29% reporting use of respirators. Over 70% of respondents reported symptoms likely related to sulfur dioxide exposure. The study recommends training programs to improve PPE knowledge and use, as well as education on the health effects of sulfur dioxide exposure during rattan bleaching work.
About Skcin & Suncare Practices - Anthony Hubbard - Safety & Health Expo 2014SHExpo
This document provides information about the Sun Safe Workplaces (SSW) program and skin cancer prevention for outdoor workers. It discusses how SSW helps employers implement skin cancer prevention policies and earn accreditation through a 4-step online process. The benefits of the program include a healthier workforce, reduced absenteeism, and protection from litigation. Outdoor workers have higher skin cancer risks, so employers have a duty to educate workers and provide sun protection like shade, clothing, and sunscreen. The goals of the SSW charity are to raise skin cancer awareness, provide employer solutions, ensure workers have support and protection, and ultimately reduce unnecessary skin cancer deaths in the UK.
Timeliness of Malaria Treatment in Children Under Five Years of Age in sub-Sa...MEASURE Evaluation
This study analyzed national survey data from 12 sub-Saharan African countries to assess the timeliness of malaria treatment for children under 5. It found that overall, 63% of children received prompt antimalarial treatment within 24 hours of fever onset. Maternal education level, household wealth, and country of residence were key predictors of timely treatment access. Children with higher-educated and wealthier mothers and those living in Mozambique, Zanzibar, Malawi, Rwanda, Senegal and Tanzania were most likely to receive prompt and effective malaria treatment.
The comparative report summarizes a diet study conducted in Vietnam, Indonesia, and Thailand in 2016. It finds that while diet methods are still used, respondents are increasingly balancing health with maintaining a lean body through diet and weekly exercise. Women in Thailand and Indonesia are willing to spend up to $30 on diet programs. There is high demand for diet goods and services but few public or private suppliers, representing an opportunity for companies in the health and wellness sector.
Respondents from all three countries; Vietnam, Indonesia, and Thailand, have many things in common on health concern issues.
A vast majority of our surveyed respondents (almost 90.0%) said they are slightly overweight [VN (88.0%) : ID (99.0%) : TH (87.0%)], because they constantly get hungry, cannot resist food and lack exercise. Therefore, they would like to loose a few kilograms in order for them to look good and feel beautiful.
The document is a statistical analysis report from a survey conducted on understanding of cataracts eye disease. It provides statistical analysis of responses from 200 students (44.5% male, 55.5% female) at Taylor's University. The analysis examines responses to questions on causes, prevention, treatment and symptoms of cataracts. It finds that overall understanding is moderate, with females showing slightly better understanding than males on some questions. The report uses tables, charts and percentages to analyze responses for each question.
This document describes a survey conducted by a group of students on understanding of cataracts. The survey was distributed to 200 students aged 20-50 at Taylor's University. It collected data on respondents' gender, age group, and answers to 17 multiple choice questions about cataracts. The statistical analysis section summarizes the results by calculating percentages of responses for each question by gender. Overall, females demonstrated a higher level of understanding about cataracts than males based on response percentages.
The document is a statistical analysis report from a survey conducted on understanding of cataracts eye disease. It provides statistical analysis of responses from 200 students (44.5% male, 55.5% female) at Taylor's University. The analysis examines responses to questions on causes, prevention, treatment and symptoms of cataracts. It finds that overall understanding is moderate, with females showing slightly better understanding than males on some questions. The report uses tables, charts and percentages to analyze responses for each question.
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Krungthai-AXA Life Insurance has received numerous national and international awards for its corporate social responsibility initiatives and involvement with United Nations organizations. It offers a "Perfect Health Solution" health insurance plan that provides comprehensive worldwide healthcare coverage including benefits such as coverage for critical illnesses, maternity care, annual health screenings, and alternative therapies. Key features of the plan include lump sum payments up to 100 million baht annually with no pre-payment required for treatments within Thailand. The document provides details of the plan's coverage and benefits.
This document summarizes the development and evaluation of a mobile app intervention called mISkin to promote sun-protective behaviors among holidaymakers. Researchers conducted a systematic review, qualitative interviews, and user testing to develop the app. A pilot study of 42 holidaymakers traveling for up to 2 weeks then evaluated the acceptability and feasibility of the mISkin app intervention and randomized trial procedures. Results found the app was satisfactory but identified ways to improve personalization and sun protection reminders based on individual risks. The study provides an example of translating skin cancer prevention research into an effective mobile health intervention.
This document summarizes a research study conducted by Abdinasir Suleiman Osman on the relationship between mobile phone usage and health problems among students at the International Islamic University Malaysia (IIUM). A survey was distributed online to 50 randomly selected IIUM students from different departments. The survey contained questions about demographics, mobile phone usage habits, and any health issues experienced. The results found that most students spent 1-5 hours daily on calls and experienced headaches as the most common issue reported. Over half of respondents agreed that excessive mobile phone use can pose health risks.
The baseline survey of the Longitudinal Study of Ageing and Health in Viet Nam (LSAHV) has the participation of 6,050 older persons aged 60 and above. The study shows an overall picture of the older persons in Viet Nam, including demographic characteristics, health status, various aspects of health and well-being with respect to age and sex of older persons as well as the economic status and social relationships of the older persons.
The baseline survey of the Longitudinal Study of Ageing and Health in Viet Nam (LSAHV) had the participation of 6,050 older persons aged 60 and above. The study shows an overall picture of the older persons in Viet Nam, including demographic characteristics, health status, various aspects of health and well-being with respect to age and sex of older persons as well as the economic status and social relationships of the older persons.
Similar to Comparative report on sunscreen compared between thailand, indonesia, and vietname 2016 (20)
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
This document summarizes the results of a survey of 1,426 women in Thailand regarding facial cleaners. Pond's was found to have the highest Popular Brand Index of 18.0, based on factors such as top of mind awareness, expansiveness, recent purchases, and future intention. Pond's also had the highest top of mind awareness at 24.5% and was the most purchased brand in the last 3 months at 16.5%. However, Smooth E and Hada Labo tied for highest future purchase intention at 11.8%, indicating Pond's may need to improve customer loyalty. Overall, 77% of respondents intended to switch brands, with Hada Labo attracting the most switches in and Pond
“1 to 2 years”is the common average working term for Vietnamese(35.8%). On the other side, Thailand and Indonesia people tend to stay longer at a company compared with Vietnamese. For example, 29.6% of Thai respondents and 35.0% of Indonesian respondents stay at a company for “3 years and more“.
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
The document summarizes a market study on UNIQLO in Thailand conducted in 2014. It finds that UNIQLO has been successful in the Thai market since opening its first store in 2011. Currently, UNIQLO has 10 stores in Thailand and plans to expand to 100 stores by 2021. The study examines Thai consumer behavior and perceptions of UNIQLO. It finds that Zara is the preferred brand for future purchases while UNIQLO scores highest on brand awareness. Quality, price, and versatility are the most important factors for Thai consumers when buying clothes.
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
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3. 3
A. Research Background
Preventing oneself from excessive UV exposure is now a concern in many parts of the world, especially in tropical
Southeast Asia. According to the World Health Organization, there are between 2 million to 3 million deaths caused
by UV exposure around the world. ("Skin Cancers." WHO. N.p., n.d. Web. 24 Feb. 2016.) Therefore, preventing
oneself from UV exposure does not only help prevent oneself from cancer but also keep one’s skin young and
youthful for a long period of time.
Women in different Southeast Asian countries in especially in Thailand, Indonesia and Vietnam have their own
methods of protecting themselves from UV rays, for instance, wearing sunscreen, wearing long-sleeved clothing or
masks. However, one thing all countries have in common is that respondents from all countries give importance to
UV protection especially their face at about the age of 15-19 years old.
UV protection is not only to prevent the skin from temporarily becoming darker, peeling or sunburn but also
preventing the skin from diseases such as skin cancer as well. Therefore, sunscreen is a primary method of taking
care of oneself.
Although preventing oneself from UV rays is common among females respondents in all Southeast Asia countries,
most of the UV in products in the market are not created to suit Southeast Asian’s climate, skin conditions and
preferences. We hope this report could help companies and entrepreneurs develop sunscreen formulas that suit
the skin conditions of people in this region.
4. 4
B. Summary (1)
The vast majority of Thai and Vietnamese residents are concerned about UV rays, and often prevent themselves
from it (74.2% and 71.8%, respectively), whereas only half of the Indonesians do as the same way (57.3%).
“Face” is the most concerned body part for respondents in all three countries: Vietnam (88.8%), followed by Thais
(83.2%), and Indonesians (81.5%).
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than
70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly,
among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Our respondents have different methods to protect themselves from sunlight. The most popular way chosen by
Thai respondents is “Apply sunscreen” (75.4%). While “wearing face mask/clothes to cover face and hair” is
most selected by Vietnamese (74%), whereas 60.7% of Indonesians choose “wear a long sleeved”.
On the definition of PA and SPF, we can see that the term “SPF” is better known that “PA”. It is confirmed by about
70% in all three countries understand what is SPF means; while, only half of them know what is PA means.
When considering sunscreen products, there are many factors taken to account especially on non-irritating/non-
allergic products (TH: 54%, IN: 61%, VN: 75%), followed by High SPF (TH : 67.6%, ID: 64.4%, VN: 65.5%), and
lastly it could extend the cream very well (TH: 43.6%, ID: 67.3%, VN: 37.5%).
5. 5
B. Summary (2)
“Vaseline and Nivea” is the most popular brand among three countries with 64.5% in Thailand, 76.4% in
Indonesia, and 70.1% in Vietnam, respectively.
The preferred SPF for sunscreen product in Thailand and Vietnam is 31 – 50, while about 15 – 30 SPF is desired in
Indonesia.
Additional benefits or functions that people wish their sunscreen product have varies among three countries.
Among Thai respondents, non-sticky formulation is preferred by 58.7%, whereas moisturizing is more preferred
among Indonesia and Vietnam respondents 74.1% and 69.5%, consecutively.
The Ideal Sunscreen people wish to have are “Non – sticky formula” (TH:48.8%, ID: 45.5%, VN:18.3%) and
“High SPF” (TH: 41.8%, ID: 13.3%, VN: 30.8%).
8. 8
E. Detail Findings
1. Sun Exposure & Sun – Protection Behaviors
2. Sunscreen type and Considered factors
3. Awareness towards Sunscreen Brands
4. Desired additional benefits of Sunscreen
5. Ideal Sunscreen
9. 30 mins or less
31 mins - 1 hour
1 - less than 2 hours
2 - less than 3 hours
3 - less than 4 hours
4 - less than 5 hours
5 - less than 6 hours
6 - less than7 hours
7 hours or above
21.8
20.1
22.1
15.8
7.6
4.6
3.9
1.5
2.5
18.5
18.5
24.2
17.1
8.9
5.7
2.9
1.7
2.6
9
14.7
21.0
20.0
17.8
10.0
4.2
3.6
2.9
5.8
13.1
21.0
21.3
18.3
11.8
6.0
3.5
1.7
3.5
6.9
8.9
16.9
16.0
10.1
8.1
8.2
8.5
16.4
3.5
5.6
9.4
16.1
16.0
14.2
11.5
6.5
17.2
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
Average time spent outdoors
[Based on n=2,160]
S5. Please tell us the average time you spend outside per day during day time (from 8AM - 5PM) (Matrix SA) Unit: %
The average time spent outside varies slightly among each country.
On weekdays, respondents in Indonesia and Vietnam usually spend about “1– less than 2 hours” outside (16.9% and
22.1%, respectively), whereas Thai respondents spend only “30 mins – 1 hour” outside with 21.0%.
In addition, during weekends, Indonesia residents spend at least 7 hours outside (17.2%) which is much higher than the time
spent by Vietnamese and Thais who spent around 1 – less than 2 hours by 24.2% and 21.3% , respectively.
Weekdays Weekends
10. 10
Frequency of Using UV Protection Methods
[Based on n=2,160]
S7. How often do you use UV (ultraviolet) protection (eg: wearing sunglasses, using sunscreen,…)? (SA)
Unit: %
36.3
19.9
29.7
37.9
37.4
42.1
23.6
37.2
25.6
2.2
5.6
2.6
Very often Often Ocasionnaly Rarely
Thailand
(n=720)
Indonesia
(n=720)
Vietnam
(n=720)
T2B
74.2
57.3
71.8
The vast majority of Thai and Vietnamese residents concern about UV rays, and often prevent themselves from it (74.2%
and 71.8%, respectively), whereas only half of the Indonesians do as the same way (57.3%).
As regards, females among 3 countries use UV protection more often than males do (TH: 82.5%, IN: 67.5%, VN: 79.2%).
Male
(T2B)
Female
(T2B)
65.8% 82.5%
46.9% 67.5%
64.4% 79.2%
11. Less than 1 years old
1-4 years old
5-9 years old
10-14 years old
15-19 years old
20-24 years old
25-29 years old
30-34 years old
35-39 years old
more than 40 years old
0.3
1.3
2.9
8.2
35.1
24.7
14.0
8.5
2.8
2.2
3.8
5.4
3.6
12.6
35.8
17.4
8.9
7.9
2.8
1.8
11
4.2
5.7
3.2
9.6
31.7
23.9
11.3
5.3
3.9
1.4
Age started using UV protection
Most of the surveyed people among 3 countries, Thailand (35.8%), Indonesia (31.7%), and Vietnam (35.1%), start using the
UV protection at “15 – 19 years old”, followed by starting at “20 – 24 years old with 17.4%, 23.9%, and 24.7%,
consecutively.
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
Unit: %
[Based on n=2,160]
Q1. At which age, did you start to use UV protection? (SA)
12. Less than 1 years old
1-4 years old
5-9 years old
10-14 years old
15-19 years old
20-24 years old
25-29 years old
30-34 years old
35-39 years old
more than 40 years old
0.0
1.7
2.5
8.9
36.4
22.5
15.0
8.3
2.2
2.5
0.6
.8
3.3
7.5
33.9
26.9
13.1
8.6
3.3
1.9
5.8
6.7
4.2
8.9
36.7
16.4
7.8
9.2
2.8
1.7
1.7
4.2
3.1
16.4
35.0
18.3
10.0
6.7
2.8
1.9
12
5.6
7.2
4.2
10.6
29.2
22.2
10.0
5.6
3.3
2.2
2.8
4.2
2.2
8.6
34.2
25.6
12.5
5.0
4.4
.6
Age started using UV protection : Gender
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
Male Female
Unit: %
[Based on n=2,160]
Q1. At which age, did you start to use UV protection? (SA)
13. Face
Arms
Neck
Hands
Eyes
Back
Legs
Hair
Scalp
Collarbone &
shoulder
Others
88.8
63.6
50.0
53.5
63.5
22.1
38.9
35.6
29.9
27.6
0.0
13
Important Body Parts to avoid from UV
The most important body part that our respondents from all 3 countries are concern is the “Face” with 83.2% in Thailand,
81.5% in Indonesia, and 88.8% in Vietnam. The second concern is slightly different in each country, where arms is selected
by Thais (71.0%), in Indonesia, hands is chosen by Indonesia (71.7%). While the Vietnamese are worried about their arms
and eyes as second priority by 63.6% and 63.5%, consecutively.
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
81.5
49.7
37.4
71.7
30.4
12.2
42.2
20.0
19.0
10.1
0.1
83.2
71.0
47.9
45.3
26.9
17.4
43.9
9.2
9.7
37.1
0.1
Unit: %
[Based on n=2,160]
Q2. What part of your body do you concern about UV (ultraviolet) exposure - being exposed to sunlight? (MA)
15. Working outdoor (as
required in regular paid
employment)
Sunbathing
Mountain climbing
During commuting to work
Playing sport outdoor (e.g.
football, badminton,
tennis,..)
Taking part in outdoor
activities
Go swimming / playing
underwater sports
Whenever it's sunny and I'm
outside
Using motor bike or car
Others
49.0
17.1
18.1
67.6
27.6
53.6
25.6
60.3
58.3
0.0
15
Situations Concern from Sunlight
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
37.6
26.5
16.5
41.7
36.0
71.9
36.8
50.8
54.7
0.3
69.9
21.0
15.4
47.9
49.4
60.6
28.3
56.8
31.5
0.6
Almost 80% of Indonesians said they protect themselves from UV when they “Take part in outdoor activities” (71.9%),
while in Thailand “Working outdoor (as required in regular paid employment)” is chosen by 69.9% of respondents and
in Vietnam 67.6% of respondents protect themselves “During commuting to work”.
[Based on n=2,160]
Q3. In which situation do you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
16. Working outdoor (as
required in regular paid
employment)
Sunbathing
Mountain climbing
During commuting to work
Playing sport outdoor (e.g.
football, badminton,
tennis,..)
Taking part in outdoor
activities
Go swimming / playing
underwater sports
Whenever it's sunny and I'm
outside
Using motor bike or car
Others
51.4
15.0
17.2
64.7
27.5
48.6
18.3
48.1
57.2
0.0
46.7
19.2
18.9
70.6
27.8
58.6
32.8
72.5
59.4
0.0
16
Situations Concern from sunlight : Gender
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
38.9
26.1
16.9
35.6
35.3
67.2
29.4
38.6
50.8
0.3
36.4
26.9
16.1
47.8
36.7
76.7
44.2
63.1
58.6
0.3
72.5
20.3
15.3
36.1
48.6
59.7
23.1
50.3
30.6
0.3
67.2
21.7
15.6
59.7
50.3
61.4
33.6
63.3
32.5
0.8
Male Female
[Based on n=2,160]
Q3. In which situation do you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
17. To prevent freckles
To prevent wrinkles
To lighten the skin.
To prevent the skin from
peeling and hurt .
To prevent skin cancer.
To prevent skin irritation.
To prevent eye diseases.
To prevent hair damage.
To prevent sunburn, since
the skin is weak.
Ultraviolet doesn't agree
with my physical condition.
Others
38.8
30.4
41.0
27.1
71.7
42.8
55.4
38.2
54.6
20.8
0.0
17
Triggers to Protect yourself from UV
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
31.9
31.3
46.5
36.9
53.1
53.8
28.3
27.9
59.4
17.9
0.4
62.2
47.5
45.3
38.1
59.0
18.8
26.4
14.9
49.9
25.0
0.0
“To prevent skin cancer” is the top reason chosen by 71.7% of the Vietnamese, while the 62.2% of Thai respondents
chose “To prevent freckles” as their top reason and 59.4% of Indonesians chose “To prevent sunburn, since the skin
is weak” as their priority.
[Based on n=2,160]
Q4. What are the reasons that you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
18. To prevent freckles
To prevent wrinkles
To lighten the skin.
To prevent the skin from
peeling and hurt .
To prevent skin cancer.
To prevent skin irritation.
To prevent eye diseases.
To prevent hair damage.
To prevent sunburn, since
the skin is weak.
Ultraviolet doesn't agree with
my physical condition.
Others
24.7
18.6
26.9
25.0
68.3
41.1
59.2
28.9
48.3
21.4
0.0
52.8
42.2
55.0
29.2
75.0
44.4
51.7
47.5
60.8
20.3
0.0
18
Triggers to Protect yourself from UV : Gender
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
23.1
22.2
41.1
34.2
47.5
54.2
30.8
25.8
53.9
15.8
0.6
40.8
40.3
51.9
39.7
58.6
53.3
25.8
30.0
65.0
20.0
0.3
51.9
43.1
44.2
40.3
60.6
20.3
26.9
13.3
46.7
19.7
0.0
72.5
51.9
46.4
35.8
57.5
17.2
25.8
16.4
53.1
30.3
0.0
Male Female
[Based on n=2,160]
Q4. What are the reasons that you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
19. To prevent freckles
To prevent wrinkles
To lighten the skin.
To prevent the skin from
peeling and hurt .
To prevent skin cancer.
To prevent skin irritation.
To prevent eye diseases.
To prevent hair damage.
To prevent sunburn, since
the skin is weak.
Ultraviolet doesn't agree with
my physical condition.
Others
16.9
11.0
27.6
7.1
58.9
18.1
34.9
11.4
29.7
7.5
0.1
19
Top 3 Reasons to avoid UV
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
16.1
14.4
30.7
16.8
37.6
33.1
15.4
12.1
41.3
9.0
0.4
39.3
26.0
30.7
15.7
37.9
3.9
10.1
3.8
26.4
9.7
0.0
The top 3 main reasons to avoid UV rays are slightly difference among countries, for the Thais “To prevent freckles is
chosen by 39.3%, skin cancer (37.9%), and brighten the skin (30.7%)”. On the other hand, among the Vietnamese “To
prevent skin cancer (58.9%), eye disease (34.9%), and sunburn (29.7%)”. While those in Indonesia “To prevent sunburn
(41.3%), followed by skin cancer (37.6%), and skin irritation (33.1%)” are the top 3 triggers.
[Based on n=2,160]
Q5. Please choose 3 main reasons that you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
20. To prevent freckles
To prevent wrinkles
To lighten the skin.
To prevent the skin from
peeling and hurt .
To prevent skin cancer.
To prevent skin irritation.
To prevent eye diseases.
To prevent hair damage.
To prevent sunburn, since
the skin is weak.
Ultraviolet doesn't agree with
my physical condition.
Others
5.8
4.4
16.1
8.9
57.8
21.1
44.4
8.3
27.8
10.3
0.3
28.1
17.5
39.2
5.3
60.0
15.0
25.3
14.4
31.7
4.7
0.0
20
Top 3 Reasons to avoid UV : Gender
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
10.6
11.1
26.7
16.4
34.4
37.2
19.7
11.9
39.7
8.6
0.6
21.7
17.8
34.7
17.2
40.8
28.9
11.1
12.2
42.8
9.4
0.3
31.7
23.1
29.2
17.5
40.8
4.4
10.8
3.6
22.8
9.2
0.0
46.9
28.9
32.2
13.9
35.0
3.3
9.4
3.9
30.0
10.3
0.0
Male Female
[Based on n=2,160]
Q5. Please choose 3 main reasons that you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
21. 21
Ways to protect UV
Apply
sunscre
en.
Wear a
hat.
Use
cosmeti
cs with
UV
protecti
on
effect.
Use
parasol
/
umbrell
a
Wear a
long-
sleeved.
Wear
gloves
or arm
covers.
Stay in
the
shadow
as
possible
.
Wear
sunglas
ses.
Avoid
going
out in
the high
ultraviol
et rays
period.
Stay
indoor
as much
as
possible
.
Take a
meal or
supplem
ents
(vitamin
C).
Attach
the UV
cut
sunshad
e to the
car
window.
Apply
skincare
when
comeba
ck from
outside.
Wear
face
mask /
clothes
to cover
face
and hair
Wear
sun-
protectiv
e coat
Others
THAILAND 75.4 50.3 47.8 37.8 61.7 23.6 27.9 46.1 32.5 28.8 20.1 31.4 21.5 13.1 12.6 0.0
INDONESIA 53.1 37.4 54.9 23.5 60.7 42.5 20.6 42.9 31.4 17.2 39.6 21.8 30.8 33.5 15.8 0.1
VIETNAM 45.6 69.0 35.6 31.7 71.8 47.9 36.4 66.3 49.3 21.8 21.3 12.8 16.3 74.0 68.1 0.0
75.4
50.3
47.8
37.8
61.7
23.6
27.9
46.1
32.5
28.8
20.1
31.4
21.5
13.1 12.6
0.0
53.1
37.4
54.9
23.5
60.7
42.5
20.6
42.9
31.4
17.2
39.6
21.8
30.8
33.5
15.8
0.1
45.6
69.0
35.6
31.7
71.8
47.9
36.4
66.3
49.3
21.8 21.3
12.8
16.3
74.0
68.1
0.00.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Different countries have different ways to protect themselves from UV.
More than 75% of total Thai respondents chose “Apply sunscreen”(75.4%) as their main method to protect themselves
from the sunlight. While 74.0% of the Vietnamese respondents chose “Wear face mask/clothes to cover face and hair”.
Lastly, Indonesians chose “Wear long-sleeved clothing”(60.7%) as a way to protect from UV.
[Based on n=2,160]
Q6. How do you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
22. Apply sunscreen
Wear a hat
Use cosmetics with UV
protection effect
Use parasol / umbrella
Wear a long-sleeved
Wear gloves or arm covers
Stay in the shadow as possible
Wear sunglasses
Avoid going out in the high
ultraviolet rays period
Stay indoor as much as
possible
Take a meal or supplements
(vitamin C)
Attach the UV cut sunshade to
the car window
Apply skincare when
comeback from outside
Wear face mask / clothes to
cover face and hair
Wear sun-protective coat
22
Ways to protect UV : Gender
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
72.5
48.3
35.6
28.6
57.5
25.3
25.0
47.2
31.7
25.8
22.5
31.4
21.1
14.2
13.3
78.3
52.2
60.0
46.9
65.8
21.9
30.8
45.0
33.3
31.7
17.8
31.4
21.9
11.9
11.9
Male Female
[Based on n=2,160]
Q6. How do you protect yourself from UV (ultraviolet) exposure - being exposed to sunlight? (MA)
Unit: %
39.7
48.9
37.2
13.6
53.6
44.2
18.9
47.2
26.4
14.4
38.3
22.8
25.3
30.6
16.4
66.4
25.8
72.5
33.3
67.8
40.8
22.2
38.6
36.4
20.0
40.8
20.8
36.4
36.4
15.3
24.7
66.9
17.5
27.8
69.7
35.8
30.0
68.3
38.9
18.6
20.6
14.4
11.1
62.8
54.7
66.4
71.1
53.6
35.6
73.9
60.0
42.8
64.2
59.7
25.0
21.9
11.1
21.4
85.3
81.4
23. 23
E. Detail Findings
1. Sun Exposure & Sun – Protection Behaviors
2. Sunscreen type and Considered factors
3. Awareness towards Sunscreen Brands
4. Desired additional benefits of Sunscreen
5. Ideal Sunscreen
24. 24
PA Definition
74.9% of the respondents in Thailand and 60.4% of the respondents from Vietnam know what PA in sunscreen products is.
While more than half of Indonesian residents (52.6%), do not know the meaning of PA in sunscreens.
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
74.9%
25.1%
47.4%
52.6%
60.4%
39.6%
Yes No
[Based on n=2,160]
Q7.1. Did you know the meaning of the PA that is mentioned in the ultraviolet (UV) care cosmetics? (SA) Unit: %
720 720 720
25. Male
Female
25
PA Definition: Gender
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
[Based on n=2,160]
Q7.1. Did you know the meaning of the PA that is mentioned in the ultraviolet (UV) care cosmetics? (SA)
Unit: %
71.1%
28.9%
78.6%
21.4%
45.8%
54.2%
48.9%51.1%
Yes No
45.8%
54.2%
48.9%51.1%
360
360
360
360 360
360
26. 26
SPF Definition
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
86.3%
13.8%
71.5%
28.5%
65.3%
34.7%
Yes No
86.3% of Thais, 71.5% of Indonesian and 65.3% of Vietnamese know what SPF in sunscreen products is.
However, it can be seen that the term of “SPF” is better known compared to the word “PA” previously.
[Based on n=2,160]
Q7.2. Did you know the meaning of SPF which is described in the ultraviolet (UV) care cosmetics? (SA)
Unit: %
720 720 720
27. 27
SPF Definition: Gender
[Based on n=2,160]
Q7.2. Did you know the meaning of SPF which is described in the ultraviolet (UV) care cosmetics? (SA)
Unit: %
Male
Female
VIETNAM (n=720)INDONESIA (n=720)THAILAND (n=720)
83.6%
16.4%
88.9%
11.1%
61.4%
38.6%
81.7%
18.3%
Yes No
53.3%
46.7%
77.2%
22.8%
360
360
360
360
360
360
28. Emulsion
Cream
Gel
Spray
Powder
Mist
Sheet
Others
I do not use
sunscreen for this
15.5
73.8
6.4
0.9
0.3
0.9
0.9
0.3
0.9
22.0
61.9
6.4
3.0
0.3
1.8
0.0
0.3
4.3
28
9.4
70.0
10.3
2.6
4.2
1.5
0.4
0.4
1.3
7.7
75.7
8.3
5.9
0.9
0.2
0.0
0.0
1.3
26.7
60.2
6.0
2.1
1.3
0.0
1.6
0.0
2.1
83.5
11.0
3.1
1.3
0.0
0.8
0.0
0.0
0.3
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Popular Types of Sunscreen
“Cream” is the most popular type of sunscreen for face among Thais, Indonesians and Vietnamese with 70.0%, 60.2% and
73.8%, consecutively.
Besides, for body parts, 8 out of 10 respondents among the Indonesians chose “Emulsion” type of sunscreen product by
83.5%, whereas in Thailand and Vietnam, “Cream” is still the most common type with 75.7% and 61.9% consecutively.
For face For body parts
[Based on n=1,253]
Q7. Please tell us the most commonly used type of sunscreens you are currently using? (SA)
Unit: %
29. VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Emulsion
Cream
Gel
Spray
Powder
Mist
Sheet
Others
I do not use sunscreen
for this
14.6
65.2
13.5
1.1
0.0
2.2
2.2
0.0
1.1
15.9
77.0
3.8
0.8
0.4
0.4
0.4
0.4
0.8
29
Popular Types of Sunscreen: For face by Gender
Male Female
7.7
70.9
11.1
2.3
3.8
1.1
0.4
0.4
2.3
11.0
69.1
9.6
2.8
4.6
1.8
0.4
0.4
0.4
40.6
42.0
7.7
3.5
0.0
0.0
2.8
0.0
3.5
18.4
71.1
5.0
1.3
2.1
0.0
0.8
0.0
1.3
[Based on n=1,253]
Q7. Please tell us the most commonly used type of sunscreens you are currently using? (SA)
Unit: %
30. VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Emulsion
Cream
Gel
Spray
Powder
Mist
Sheet
Others
I do not use sunscreen
for this
13.5
67.4
9.0
4.5
0.0
1.1
0.0
0.0
4.5
25.1
59.8
5.4
2.5
0.4
2.1
0.0
0.4
4.2
30
6.1
75.5
9.6
6.5
1.1
0.4
0.0
0.0
0.8
9.2
75.9
7.1
5.3
0.7
0.0
0.0
0.0
1.8
73.4
16.8
6.3
2.1
0.0
1.4
0.0
0.0
0.0
89.5
7.5
1.3
0.8
0.0
0.4
0.0
0.0
0.4
Popular Types of Sunscreen: For body parts by Gender
Male Female
[Based on n=1,253]
Q7. Please tell us the most commonly used type of sunscreens you are currently using? (SA)
Unit: %
31. 31
Most considered factors when purchasing sunscreen
Choose
high SPF
products.
Choose
high PA
products.
Choose
less
irritating
product
and soft to
skin.
Choose
non sticky
product or
not very
sticky
product.
Choose
easy to
wash off
product.
Choose
sweat and
water proof
product.
Choose the
product
that doesn't
has
perfume,
color and
preservatio
n.
Choose the
product
that
already
allergy
tested.
There is no
feeling of
pressure
Extended
the cream
very well
Others
There is
nothing
special
THAILAND 67.6 46.8 54.0 67.0 35.5 44.2 32.6 45.1 47.1 43.6 0.0 0.2
INDONESIA 64.4 36.1 61.0 61.0 44.5 35.3 38.5 59.2 36.6 67.3 0.8 0.3
VIETNAM 65.5 39.0 75.0 47.6 44.8 50.9 47.9 55.2 48.8 37.5 0.0 0.0
67.6
46.8
54.0
67.0
35.5
44.2
32.6
45.1
47.1
43.6
0.0
0.2
64.4
36.1
61.0 61.0
44.5
35.3
38.5
59.2
36.6
67.3
0.8 0.3
65.5
39.0
75.0
47.6
44.8
50.9
47.9
55.2
48.8
37.5
0.0 0.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
The important factors considered by consumers when purchasing sunscreen products is significantly different in Thailand,
Indonesia and Vietnam.
Thai respondents said “high SPF” sunscreens is the top concern up to almost 70% (67.6%). On the other hand, “less
irritation and less allergenic” is most considered among 75.0% of the Vietnamese, whereas “extended the cream very well”
is most selected by Indonesians with 67.3%.
[Based on n=1,253] TH (n =543) : ID (n = 382) : VN (n = 328)
Q8. Please tell us which points do you consider when choosing a sunscreen product? (MA)
Unit: %
32. Choose high SPF products.
Choose high PA products.
Choose less irritating product
and soft to skin.
Choose non sticky product or
not very sticky product.
Choose easy to wash off
product.
Choose sweat and water proof
product.
Choose the product that
doesn't has perfume, color and
preservation.
Choose the product that
already allergy tested.
There is no feeling of pressure
Extended the cream very well
Others
There is nothing special
32
Most considered factors when purchasing sunscreen: Gender
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
56.7
41.0
53.3
64.8
37.5
43.7
33.3
43.7
38.7
34.5
0.0
0.0
77.7
52.1
54.6
69.1
33.7
44.7
31.9
46.5
55.0
52.1
0.0
.4
Male Female
[Based on n=1,253] TH (n =543) : ID (n = 382) : VN (n = 328)
Q8. Please tell us which points do you consider when choosing a sunscreen product? (MA)
Unit: %
53.1
39.9
60.1
61.5
53.8
34.3
34.3
53.8
31.5
62.9
0.7
0.7
71.1
33.9
61.5
60.7
38.9
36.0
41.0
62.3
39.7
69.9
0.8
0.0
50.6
41.6
73.0
42.7
58.4
46.1
47.2
58.4
46.1
33.7
0.0
0.0
71.1
38.1
75.7
49.4
39.7
52.7
48.1
54.0
49.8
38.9
0.0
0.0
33. 33
E. Detail Findings
1. Sun Exposure & Sun – Protection Behaviors
2. Sunscreen type and Considered factors
3. Awareness towards Sunscreen Brands
4. Desired additional benefits of Sunscreen
5. Ideal Sunscreen
34. 34
Popular Sunscreen Brands [Top10]
“Vaseline and Nivea” gain the most popularity among 3 countries.
In which 64.5% and 76.4% of Thais and Indonesians selected Vaseline as the first brand that comes into mind. While, the Nivea is
chosen by 70.1% of the Vietnamese chose Nivea as their top brand.
Besides, “Biore” is the second choice voted by Thais, and Vietnamese, 59.9% and 69.5%, respectively. In contrast, Indonesians
chose Nivea as their second choice with 75.9%.
[Based on n=1,253]
Q9. Among these Sunscreen brands, which one that you know? (MA)
Unit: %
Vaseline Vaseline Nivea
Citra Nivea Biore
Biore Wardah L'Oreal
Garnier L'Oreal Maybeline
Za Oriflame
Shiseido /
Anessa
Shiseido
The Body
Shop
The Face
Shop
Banana Boat Melanox
The Body
shop
Clinique Clinique Vichy
Karmart Skin Aqua Mentholatum
Lancôme Lancôme Avène
64.5
61.7
59.9
43.1
36.3
34.6
30.6
27.4
26.7
26.5
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
76.4
75.9
57.9
54.2
53.1
35.6
34.3
18.8
16.2
16.0
70.1
69.5
54.3
36.9
34.8
32.3
28.0
26.2
25.6
14.3
35. 35
Popular Sunscreen Brands [Top10] - Gender
[Based on n=1,253]
Q9. Among these Sunscreen brands, which one that you know? (MA)
Unit: %
Vaseline Vaseline Nivea
Citra Nivea Biore
Biore Wardah L'Oreal
Garnier L'Oreal Maybeline
Za Oriflame
Shiseido /
Anessa
Shiseido
The Body
Shop
The Face
Shop
Banana Boat Melanox
The Body
shop
Clinique Clinique Vichy
Karmart Skin Aqua Mentholatum
Lancôme Lancôme Avène
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Male Female
64.4
62.1
56.7
38.7
29.1
29.9
24.1
21.1
17.2
23.4
64.5
61.3
62.8
47.2
42.9
39.0
36.5
33.3
35.5
29.4
76.2
81.8
49.0
58.7
43.4
24.5
35.7
9.8
14.7
11.9
76.6
72.4
63.2
51.5
59.0
42.3
33.5
24.3
17.2
18.4
76.2
81.8
49.0
58.7
43.4
24.5
35.7
9.8
14.7
11.9
76.6
72.4
63.2
51.5
59.0
42.3
33.5
24.3
17.2
18.4
36. 36
Popular Sunscreen Brands – For face
[Based on n=1,253]
Q10. Among those Sunscreen brands that you know, which one you are using the most often? (Matrix SA)
Unit: %
Garnier Wardah Nivea
Vaseline Nivea Biore
Biore Vaseline L'Oreal
Citra Oriflame
The Face
Shop
Za L'Oreal Mentholatum
Shiseido Melanox
Shiseido /
Anessa
Cathy Doll
The Body
Shop
Maybeline
Banana Boat Skin Aqua Vichy
Karmart The Face Shop Kose
Clinique Bless
The Body
shop
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Male Female
16.1
21.8
9.2
13.8
5.0
3.1
2.3
4.6
1.1
3.1
14.9
8.9
17.4
5.7
10.6
9.9
5.3
2.5
4.3
2.5
8.4
36.4
16.1
5.6
10.5
7.7
2.1
0.0
2.8
0.7
33.9
14.2
7.9
9.6
5.4
7.1
6.7
3.3
0.8
1.7
31.5
24.7
7.9
4.5
6.7
1.1
2.2
2.2
6.7
4.5
20.5
21.3
10.5
10.5
8.4
8.8
5.4
3.8
1.3
1.7
37. 37
Popular Sunscreen Brands – For body parts
[Based on n=1,253]
Q10. Among those Sunscreen brands that you know, which one you are using the most often? (Matrix SA)
Unit: %
Vaseline Vaseline Nivea
Citra Nivea Biore
Banana Boat The Body Shop Mentholatum
Biore Oriflame L'Oreal
Garnier L'Oreal
The Body
shop
Karmart Wardah
The Face
Shop
Tesco Banana Boat
Shiseido /
Anessa
Za Shiseido Maybeline
Shiseido Melanox Allie
Cathy Doll Bless Avène
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Male Female
33.0
26.4
11.5
4.6
3.4
2.3
1.9
1.5
2.3
1.1
29.8
22.3
18.1
4.3
5.0
2.5
1.8
2.1
0.7
1.4
51.0
21.0
4.9
3.5
6.3
2.1
0.0
2.1
2.1
1.4
47.3
21.8
6.7
6.3
2.5
4.6
3.8
0.8
0.8
0.8
29.2
19.1
10.1
7.9
2.2
3.4
3.4
4.5
2.2
1.1
35.1
11.7
12.6
8.4
8.4
5.4
3.8
2.1
1.7
1.7
38. 38
E. Detail Findings
1. Sun Exposure & Sun – Protection Behaviors
2. Sunscreen type and Considered factors
3. Awareness towards Sunscreen Brands
4. Desired additional benefits of Sunscreen
5. Ideal Sunscreen
39. Less than 15
15 - 30
31 - 50
51 - 70
71 - 100
More than 100
I do not know
3.4
32.3
39.9
10.4
4.0
2.1
7.9
39
Preferred SPF for Sunscreen
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
3.7
56.0
18.6
7.3
4.7
1.3
8.4
2.2
33.7
37.6
16.9
2.9
1.1
5.5
“SPF 31 – 50” is the most preferred SPF value among Thai and Vietnamese respondents with 37.6% and 39.9%,
respectively. While more than half of the respondents in Indonesia prefer “SPF 15 – 30”.
We can see that moderate sunscreen value is preferred over lower or higher SPF value.
[Based on n=1,253]
Q11. What SPF do you use on the sunscreen you use the most often? (SA) Unit: %
40. Less than 15
15 - 30
31 - 50
51 - 70
71 - 100
More than 100
I do not know
3.4
27.0
36.0
10.1
4.5
2.2
16.9
3.3
34.3
41.4
10.5
3.8
2.1
4.6
40
Preferred SPF for Sunscreen : Gender
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
5.6
45.5
19.6
13.3
3.5
0.7
11.9
2.5
62.3
18.0
3.8
5.4
1.7
6.3
3.4
38.3
29.5
14.9
3.8
1.5
8.4
1.1
29.4
45.0
18.8
2.1
0.7
2.8
Male Female
[Based on n=1,253]
Q11. What SPF do you use on the sunscreen you use the most often? (SA) Unit: %
41. 41
Desired Additional benefits of Sunscreen [Top 10]
Moisturizing Whitening Fine fairness
Waterproof/s
weatproof for
longer time
Non sticky
formulation
Enriched with
vitamins
Non-greasy
Won’t clog
pores
With
fragrance /
Fresh scent
quick-
absorbing
formula
THAILAND 50.1 48.6 47.0 35.9 58.7 36.8 18.6 29.1 30.0 45.3
INDONESIA 74.1 42.1 43.5 27.0 52.1 46.9 32.2 33.5 31.2 40.6
VIETNAM 69.5 53.7 40.9 36.3 23.2 56.1 48.5 55.8 48.5 28.0
50.1 48.6
47.0
35.9
58.7
36.8
18.6
29.1 30.0
45.3
74.1
42.1 43.5
27.0
52.1
46.9
32.2 33.5 31.2
40.6
69.5
53.7
40.9
36.3
23.2
56.1
48.5
55.8
48.5
28.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Different countries have different needs for additional benefits/functions of their sunscreen protection.
About 70% of Indonesians and Vietnamese ask that their sunscreen have “moisturizing” characteristics rather than only
protecting from UV, with 74.1% and 69.5%, consecutively. Besides, almost 60% of Thais prefer “non-sticky formulation”
sunscreen (58.7%).
[Based on n=1,253] TH (n =543) : ID (n = 382) : VN (n = 328)
Q12. What are other additional benefits / functions provided on the sunscreen you use the most often? (MA) Unit: %
42. Non sticky
formulation
Moisturizing Moisturizing
Moisturizing
Non sticky
formulation
Enriched with
vitamins
Whitening
Enriched with
vitamins
Won’t clog pores
Fine fairness Fine fairness Whitening
Quick-absorbing
formula
Whitening Non-greasy
Enriched with
vitamins
quick-absorbing
formula
With fragrance /
Fresh scent
Waterproof
for longer time
Won’t clog pores Fine fairness
With fragrance /
Fresh scent
Non-greasy
Waterproof
for longer time
Won’t clog pores
With fragrance /
Fresh scent
Anti-mosquito
Won’t run into eyes
Waterproof
for longer time
quick-absorbing
formula
42
Desired Additional benefits of Sunscreen [Top10] - Gender
[Based on n=1,253]
Q9. Among these Sunscreen brands, which one that you know? (MA)
Unit: %
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Male Female
51.3
51.0
44.4
39.1
40.2
35.2
33.7
31.8
24.5
27.6
65.6
49.3
52.5
54.3
50.0
38.3
37.9
28.4
33.3
17.0
69.9
51.7
42.7
44.8
46.9
31.5
37.1
38.5
37.8
29.4
76.6
52.3
49.4
42.7
39.3
46.0
31.4
28.5
27.2
25.5
61.8
55.1
52.8
48.3
44.9
48.3
39.3
34.8
38.2
27.0
72.4
56.5
56.9
55.6
49.8
48.5
41.4
36.8
24.7
28.5
43. 43
E. Detail Findings
1. Sun Exposure & Sun – Protection Behaviors
2. Sunscreen type and Considered factors
3. Awareness towards Sunscreen Brands
4. Desired additional benefits of Sunscreen
5. Ideal Sunscreen
44. Non sticky
formula
Non sticky
formula
High SPF /
Effective
High SPF /
Effective
Whitening
With fragrance /
Fresh scent
Quick absorption
High SPF /
Effective
Non sticky
formula
Non-irritating /
Non-allergenic
With fragrance /
Fresh scent
Moisturizing
Enriched with
vitamins
Moisturizing Whitening
Whitening Quick absorption
Non-irritating /
Non-allergenic
With fragrance /
Fresh scent
Dermatologist
tested
Dermatologist
tested
Light formular
Enriched with
vitamins
Convenient to
use
Waterproof /
Sweat proof
Waterproof /
Sweat proof
Quick
absorption
Brightening Brightening
Smooth and soft
on skin
44
Ideal Sunscreen
[Based on n=1,253]
Q13. If you can create your sun screen cream, what it will be like? (FA)
Unit: %
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
48.8
41.8
20.6
16.4
13.3
12.2
11.6
10.7
10.5
9.6
45.5
13.4
13.1
12.8
10.5
9.7
8.9
8.6
8.6
8.4
30.8
21.6
18.3
18.3
16.8
15.5
14.3
7.3
6.7
6.1
The ideal sunscreen people wish to have are sunscreens with “Non sticky formula” and a “High SPF/ Effective”.
The chart shows that among the Thais, “Non sticky formula (48.8%), High SPF (41.6%), and Quick Absorption (20.6%)” are most
preferred, which is similar to the Indonesian respondents who also wish to have “non sticky formula (45.5%) as their top choice, followed
whitening (13.4%), and High SPF (13.1%). While 30% of the Vietnamese prefer to have high SPF (30.8%), followed by with fragrance/
fresh scent (21.6%), and non sticky formula (18.3%).
45. Non sticky
formula
Non sticky
formula
High SPF /
Effective
High SPF /
Effective
Whitening
With fragrance /
Fresh scent
Quick absorption
High SPF /
Effective
Non sticky
formula
Non-irritating /
Non-allergenic
With fragrance /
Fresh scent
Moisturizing
Enriched with
vitamins
Moisturizing Whitening
Whitening Quick absorption
Non-irritating /
Non-allergenic
With fragrance /
Fresh scent
Dermatologist
tested
Dermatologist
tested
Light formular
Enriched with
vitamins
Convenient to
use
Waterproof /
Sweat proof
Waterproof /
Sweat proof
Quick absorption
Brightening Brightening
Smooth and soft
on skin
45
Ideal Sunscreen - Gender
[Based on n=1,253]
Q13. If you can create your sun screen cream, what it will be like? (FA)
Unit: %
VIETNAM (n=328)INDONESIA (n=382)THAILAND (n=543)
Male Female
49.4
41.4
18.4
17.6
11.5
9.6
13.0
8.4
10.3
10.0
48.2
42.2
22.7
15.2
14.9
14.5
10.3
12.8
10.6
9.2
43.4
13.3
13.3
21.0
7.7
6.3
10.5
8.4
4.9
7.0
46.9
13.4
13.0
7.9
12.1
11.7
7.9
8.8
10.9
9.2
34.8
20.2
9.0
9.0
7.9
13.5
18.0
11.2
3.4
2.2
29.3
22.2
21.8
21.8
20.1
16.3
13.0
5.9
7.9
7.5
47. 47
Attributes Thailand Indonesia Vietnam
Average time
spent outdoors
Weekdays 31 mins - 1 hour (21.0%) 1 - less than 2 hours (19.6%) 1. 1 - less than 2 hours (22.1%)
Weekends 1 - less than 2 hours (21.3%) 7 hours or above (17.2%) 1 - less than 2 hours (24.2%)
Frequency of Using UV
Protection Methods Often (37.9%) Often (37.4%) Often (42.1%)
Age started using UV protection 15-19 years old (35.8%) 15-19 years old (31.7%) 15-19 years old (35.1%)
Important Body Parts to avoid
from UV
1. Face (83.2%)
2. Arms (71.0%)
3. Neck (47.9%)
1. Face (81.5%)
2. Arms (49.7%)
3. Neck (37.4%)
1. Face (88.8%)
2. Arms (63.6%)
3. Neck (50.0%)
Situations Concern from
Sunlight
1. Working outdoor (69.9%)
2. Taking part in outdoor
activities (60.6%)
3. Whenever it’s sunny and
I’m outside (56.8%)
1. Taking part in outdoor
activities (71.9%)
2. Using motor bike or car
(54.7%)
3. Whenever it’s sunny and
I’m outside (50.8%)
1. During commuting to work
(67.6%)
2. Whenever it’s sunny and I’m
outside (60.3%)
3. Using motor bike or car
(58.3%)
Sun Exposure & Sun – Protection Behaviors
F. Conclusions (1)
48. 48
Sun Exposure & Sun – Protection Behaviors (Cont.)
Attributes Thailand Indonesia Vietnam
Triggers to Protect yourself from
UV
1. To prevent freckles (62.2%)
2. To prevent skin cancer
(59.0%)
3. To prevent sunburn, since
the skin is weak (49.9%)
1. To prevent sunburn, since
the skin is weak (59.4%)
2. To prevent skin irritation
(53.8%)
3. To prevent skin cancer
(53.1%)
1. To prevent skin cancer.
(71.1%)
2. To prevent eye diseases
(55.4%)
3. To prevent sunburn, since
the skin is weak (54.6%)
Top 3 Reasons to avoid UV
1. To prevent freckles (39.3%)
2. To prevent skin cancer
(37.9%)
3. To lighten the skin (30.7%)
1. To prevent sunburn, since
the skin is weak (41.3%)
2. To prevent skin cancer
(37.6%)
3. To prevent skin irritation
(33.1%)
1. To prevent skin cancer.
(58.9%)
2. To prevent eye diseases
(34.9%)
3. To prevent sunburn, since
the skin is weak (29.7%)
Ways to protect UV
1. Apply sunscreen (75.4%)
2. Wear a long-sleeved
(61.7%)
3. Wear a hat (50.3%)
1. Wear a long-sleeved (60.7%)
2. Use cosmetics with UV
protection effect (54.9%)
3. Apply sunscreen (53.1%)
1. Wear face mask / clothes to
cover face and hair (74.0%)
2. Wear a long-sleeved (71.8%)
3. Wear a hat (69.0%)
PA Definition Yes (74.9%) No (52.6%) Yes (60.4%)
SPF Definition Yes (86.3%) Yes (71.5%) Yes (65.3%)
F. Conclusions (2)
49. 49
Attributes Thailand Indonesia Vietnam
Popular
Types of
Sunscreen
For face Cream (70.0%) Cream (60.2%) Cream (73.8%)
For body parts Cream (75.7%) Emulsion (83.5%) Cream (61.9%)
Most considered factors when
purchasing sunscreens
1. Choose high SPF
products (67.6%)
2. Choose non sticky
product or not very sticky
product (67.0%)
3. Choose less irritating
product and soft to skin
(54.0%)
1. Extended the cream very
well (67.3%)
2. Choose high SPF products
(64.4%)
3. Choose less irritating
product and soft to skin ,
Choose non sticky product
or not very sticky product
(61.0%)
1. Choose less irritating
product and soft to skin
(75.0%)
2. Choose high SPF products
(65.5%)
3. Choose the product that
already allergy tested (55.2%)
Sunscreen type and Consideration factors
F. Conclusions (3)
50. 50
Attributes Thailand Indonesia Vietnam
Popular Sunscreen Brands
[Top10]
1. Vaseline (64.5%)
2. Citra (61.7%)
3. Biore (59.9%)
1. Vaseline (76.4%)
2. Nivea (75.9%)
3. Wardah (57.9%)
1. Nivea (70.1%)
2. Biore (69.5%)
3. L'Oreal (54.3%)
Popular Sunscreen
Brands – For face
Male Vasaline (21.8%) Nivea (36.4%) Nivea (31.5%)
Female Biore (17.4%) Wardah (33.9%) Biore (21.3%)
Popular Sunscreen
Brands – For body
parts
Male Vasaline (33.0%) Vasaline (51.0%) Nivea (29.2%)
Female Vasaline (29.8%) Vasaline (47.3%) Nivea (35.1%)
Awareness toward Sunscreen Brands
F. Conclusions (4)
51. 51
Attributes Thailand Indonesia Vietnam
Preferred SPF for Sunscreen 31 – 50 (37.6%) 15 – 30 (56.0%) 31 – 50 (39.9%)
Desired Additional benefits of
sunscreen
1. Non sticky formulation
(58.7%)
2. Moisturizing (50.1%)
3. Whitening (48.6%)
1. Moisturizing (74.1%)
2. Non sticky formulation
(52.1%)
3. Enriched with vitamins
(46.9%)
1. Moisturizing (69.5%)
2. Enriched with vitamins
(56.1%)
3. Won’t clog pores (55.8%)
Desire for Additional benefits or functions of Sunscreen
Attributes Thailand Indonesia Vietnam
Ideal Sunscreen
1. Non sticky formula (48.8%)
2. Higher SPF / Effective
(41.8%)
3. Quick absorption (20.6%)
1. Non sticky formula (45.5%)
2. Whitening (13.4%)
3. Higher SPF / Effective
(13.1%)
1. Higher SPF / Effective
(30.8%)
2. With fragrance / Fresh scent
(21.6%)
3. Non sticky formula (18.3%)
Ideal Sunscreen
F. Conclusions (5)
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