Utkarsh ad asia
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Utkarshtiwari is a student at Symbiosis Institute of Media and Communications in Bengaluru pursuing an MBA in Communication Management (Advertising). He has a keen interest in advertising, brand management, and the works of creative director Piyush Pandey. Utkarshtiwari collects and analyzes television ads from around the world and aspires to create memorable advertising campaigns after graduation.
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Utkarsh ad asia
- 1. About me: Name: utkarshtiwari Student at symbiosis institute of media and communications, bengalure Doing my m.b.a in communication management (advertising) David ogilvy said ‘ if it doesn’t sell , it isn’t creative ‘ , I also believe the same what I believe is creating brands in a saturated market like india requires creativity + strategy , and that I believe is my u.s.p.
- 2. Why should I get the waiver: ‘I want to live my life in advertising’ the statement is enough to communicate what ad asiaand this opportunity means to me. What I always do is copywriting the showcased television ads in my own way, which I feel is can be more effective in both creative and strategic ways. I love collecting and reviewing adds all around the world. You name the agency and ill show you its work.
- 3. I get goosebumpswhen I hear a success story of a campaign of a brand. And have always wished to create memorable campaigns one day. itry never to miss any ads around the streets when I am travelling be it excellent Bengaluru airport (J.C. Decaux ads) or the unstrategic print and OOH ads in my own city (Kanpur).
- 4. I also have keen interest in brand management, I have studied case studies of brands around the world, the best thing about brand management in that it empowers you to change the whole outlook of a particular brand, how customers make shifts in their consuming trends is very interesting.
- 5. My idol is ogilvycreative director PiyushPandey. I love his works from cadburys dairy milk, fevicol and feviquick to recent zoozoos ads, I aspire to take his tenets one stage further and become a successful advertising proffessional. My best books in advertising are davidogilvy’s : ogilvy on advertising, confessions af an advertising man. Welcome to advertisng and get lost : omkar sane, power brands .
- 6. Thank you UtkarshtiwariCommunication Management TraineeSymbiosis Institute of Media and Communications, BengaluruMBA Batch 2011-13Mobile No: 9538848695www.simc.edu.in