essay

1. SCHOOL OF ARCHITECTURE, BUILDING AND
DESIGN
NAME: Hiew Li Ming
STUDENT ID: 0319941
COURSE CODE: PSY30203
TITLE: Second Individual Journal

2. In this age of machinery, new things are produced everyday. So, market
is created through advertisement to advertise the goods in various ways. Why
does every product need advertisement? It is because a creative and attractive
advertisement can spread the knowledge among the people and persuade people
to buy the product. A good advertisement must have certain qualities and based
on the human-psychology.
From the advertisement has shown above, there is a product of a brand,
called Luvoco that produce coffee. This advertisement tell me that Luvoco is
crafted by one of the world’s top manufacturers of coffee and pioneers which
infused with the best ingredient to give the costumer a healthier gourmet
coffee. Besides, the model used for this advertisement is a man who has
attractive looking. The packaging of the product is shown in the advertisement
and It is organized nicely in the advertisement.
An advertisement must be included at least a concept of human-
psychology. It is because the company wants to persuade people to buy their
product. So, persuasion must be included in the advertisement. For example,
from the advertisement, the Luvoco Company is trying to tell us that they use
the best ingredient to produce the coffee and it is easy for people to bring
everywhere and have it anytime because it is packed in a little small
packaging. Furthermore, the advertisement had stated that this is the healthiest
gourmet coffee. This is a kind of persuasion too because nowadays people is
more care about their health.
Moreover, this advertisement also shows stereotyping which is gender
stereotype. For example, this advertisement is using a man for model, why
they do no t use woman? It is because most of the costumer of this product
will be woman; so, the company wants a good-looking man to attract woman
to buy their products. Even though the costumer is a man, but people always
cannot stand with someone or something with good-looking.
Conclusion, advertisement not only consist of persuasion, sometimes it is
consisted of stereotyping too. It is used to attract more costumers, but
sometimes it could hurt someone feelings if the stereotyping is too mean or if
it is prejudice.
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