SlideShare a Scribd company logo
THEQUICK
ANDDIRTY
GUIDE
TOCREATINGBLOG
POSTSTHATYOUR
AUDIENCECRAVES
BloggingWorks!
82% of marketers who blog daily acquired a
customer using their blog, as opposed to
57% of marketers who blog monthly --
which, by itself, is still an impressive result.
(HubSpot State of Inbound, 2013)
ButBloggingOnly
WorksIf.......
You're creating blog posts
that your audience craves!
Howdoyoucreate
thesetypesofblog
posts?
WITHTHISSIMPLE
3STEPPROCESS!
FindYour
Audience'sPain
Points
StepOne
Apainpointisaproblemthat
someoneisexperiencing,or
strugglingwith
What are good
foods for people
with peanut
allergies?
WHATAREYOURAUDIENCE'S
PAINPOINTS?
Peopleareactivelylookingforsolutions
fortheirpainpoints.Findthemon:
Twitter Quora Yahoo Answers Google
Lookforthesewordsandphrases
toidentifypainpoints!
“help me”
“how do I”
“I need”
“how can I”
“I wish there was”
“need suggestions”
Writedownkeywords
thatpeoplemention
whenreferringtotheir
painpoints
BrainstormBlog
TopicIdeas
StepTwo
WHATTYPEOFCONTENTDO
YOUWANTTOCREATE?
“How to”
“Ultimate Guides”
Interviews with industry
leaders
List posts “Top 10 ____”
News & Current Events
SOMEOPTIONSFORBLOGPOSTS
Tools
For
Blog
Topic
Ideas
Content Ideator
Quicksprout Social
Media Analysis Tool
HubSpot Blog Topic
Generator
Portent Content
Idea Generator
DON'TFORGETABOUTTHE
PAINPOINTSYOUFOUND
EARLIER!
Use the pain points to create
blog topics. Build your post
around the pain point.
ChooseONEBlogPost
IdeaToWriteAbout
Choose3-5subtopicsto
include
Search....
Researchexistingarticlesonyour
topictousetosupportyour
points.
Linking to supporting articles in your blog posts is great for
SEO! Just make sure you only link to to high quality sites.
TimeToWrite!
StepThree
CREATEABASICOUTLINEOF
YOURPOST
Intro
Subheading #1
Subheading #2
Subheading #3
Conclusion
Call to action
START
WRITING
Write Freely!
Don'tworryaboutediting.Just
letyourbrainflow.
FORMATYOURARTICLE
Onceyou'vefinishedfreewriting,formatyourpost.
Breakyourcontentintosectionswithsubheadings.
Nobodylikessloppycontent!
-- Introduction: Mention what the article will be about,
and what specific issue/pain point it will solve for your
audience.
-- Body: Get into detail about the topic, with great
actionable content. Use subheadings to organize the
different sections/subtopics
-- Conclusion: Wrap up the conversation. Include a call
to action to drive your audience to do something once
they’re done! Subscribe to an email list, leave a
comment, tweet you with responses, etc.
EDITYOURPOST
Checkyour
grammar
Checkyourspelling
Insertanylinksto
supportingarticles
Makeany
necessarychanges
Addtextformatting
and
images/graphics
Use BOLD,Italics, &
underlines sparingly
Getting too fancy will make your
content difficult to read.
Add images, graphs, tables, and custom
graphics to make your blog post visually
appealing
50%
90% of information transmitted to the brain
is visual. Visuals are processed 60,000X
faster in the brain than text.
Create an
eye catching
featured
image for
your post
TOOLSTO
CREATE
GRAPHICS
Canva
Gimp
Pixlr
Photoshop
PUBLISH!Doyourhappy
dance!
For more content
marketing tips, visit my site
www.dominiquej.com

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