Internship Poster - Noh
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The document summarizes an internship at a global PR agency in Seoul, Korea. The internship provided experience in diverse PR tasks like publicity, event planning, and media relations for brands in beauty, fashion, and consumer goods. Key activities included writing reports to calculate the value of PR work for clients and serving as a photography model for a product launch event. The internship helped the student learn about the PR industry and different career paths.
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Internship Poster - Noh
- 1. CONCLUSIONS As an international student I wanted to experi- ence work environments both in Korea and in America. Working at the PR agency will help me determine a specific career path while I am trying to figure out what I want to do for my career.. I recommend students who haven’t decided what they want to do in the PR field to gain experience working at a global PR agency. CONTACT INFORMATION Company Name: Bridge MPR Company Address: 2F 851 Eonju-ro, Gangnam-gu, Seoul, S.Korea Telephone: +822-236-2266 Supervisor: Sunjung Kwan Email: sun@prbridge.com —————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————- Faculty Supervisor: Dr. David Shadinger BENEFITS This was my first time to a experience the Korea work environment. Working until 9 p.m. is not easy. However, when I get a positive feedback about your work/report, I felt fulfilled. APPLICATION My major task was writing reports after a PR ac- tivity. How to calculate the value of our PR work is the most important thing for the client. GOALS/EXPECTATIONS •Learn what a PR agency does •Complete a PR proposal and a report •Learn about my client brand •Establish myself professionally •Manage successful team-work Working at a PR agency has many benefits. I was able to learn about diverse brands such as MixxTail, Shisedo and IStella Artois. Also, I worked on various tasks from publicity to event planning. INTRODUCTION — Bridge Company provides many PR activities such as publicity, event man- agement, media relations, social media, along with opinion leader relationship for national and international Fast-Moving Consumer Goods, beauty, fashion and Fashion &Beauty brands. Yeonjeong Noh: Public Relations Internship, Summer 2016 School of Communication & Mass Media Bridge Company, a global MPR agency, provides full range service of integrated marketing communication from publicity to consumer marketing for global Fast- Moving Consumer Goods (FMCG) brands. I spent most of my internship time on a computer. I also experienced being a photography model for ‘MixxTail’ SP event.