This document discusses the effectiveness of advertising. It begins with an acknowledgement of those who assisted with the project. It then outlines the main objectives of advertising as informing, persuading, reminding, and reinforcing. Several types of advertising are defined, including display, video, mobile, and native advertising. The importance of advertising is explained as providing information, promoting demand, increasing sales, establishing relationships, and more. The document concludes with survey results regarding consumers' viewing and perceptions of television advertising.
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CHAPTER 21 Advertising and Salesmanship
Advertising- meaning, difference between advertising and publicity, objectives, media
Salesmanship - Meaning, role, qualities of a good salesman
Sales promotion- meaning, objectives and tools used
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2) Ethics in marketing
3) Marketing Strategy and formulation
4) Marketing Plan
5) Creating value proposition
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Social media advertising is an effective way to expand your audience, boost engagement, and accomplish your marketing goals. You can maximize your social media advertising efforts and go beyond organic reach by putting these techniques into practice.
CHAPTER 21 Advertising and Salesmanship
Advertising- meaning, difference between advertising and publicity, objectives, media
Salesmanship - Meaning, role, qualities of a good salesman
Sales promotion- meaning, objectives and tools used
This Module explains Advertisement Definition, Concept, Features, Objective of Advertising, Purpose, Importance, Characteristics, Advertising Functions, Advertising and Marketing Management, Classification of Advertisement, Creation of Ads and Advertisement Industry in India.
Here is the presentation that I had prepared for Marketing Management classes.
Covers 5 major topics
1) Advertising
2) Ethics in marketing
3) Marketing Strategy and formulation
4) Marketing Plan
5) Creating value proposition
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3. 3
Acknowledgement
I want to express my sincere gratitude to everyone who gave me significant
assistance in planning, carrying out, and presenting my project work. First and
foremost, I want to express my appreciation for the honourable Principal Prof.
"Dr Kirti Singh Chundawat" and all the esteemed instructors in the Department
of Commerce. My supervisor, "Mr. Nabin Sen," of the Department of
Commerce at Vedanta College, deserves my sincere gratitude, regard, and
respect for his invaluable advice and kind assistance. Due to his prompt
supervision, it would have been possible for me to complete the project's work
on schedule.
4. 4
OBJECTIVES OF ADVERTISING
The advertising objectives can be categorized into four main objectives;
❏ Inform
❏ Persuade
❏ Remind
❏ Reinforce
5. 5
INTRODUCTION TO ADVERTISING
● The word advertising comes from the Latin word “advertere” meaning “to turn the mind
towards”.
● According to American Marketing Association ”advertising is any paid form of non-personal
presentation and promotion of ideas, goods and services by an identified sponsors.”
● Advertising is an activity of attracting public attention to a product, service, or business as by
paid announcements in the print, broadcast, or electronic media. Advertising is a marketing tool
and it can be used combined with other marketing tools such as sales promotion, personal
selling or publicity.
6. 6
OBJECTIVES OF ADVERTISING
INFORM
● Advertising let people/customer know about the product and competitors about the competition.
● Advertising allows company to understand about what problems will they solve and help company
to make informed decision
● While launching a new product or early prototype, advertising will be more informative and
maximum focus is given towards awaring and informing people
Example: Reliance Jio Promotion, Campaign Advertisement
7. 7
OBJECTIVES OF ADVERTISING
PERSUADE
● Advertising appeals customers to buy the product
● Advertisement give reason to customers to buy the products
● Advertising establishes the strong sense of association
● Advertising reflects product superiority against its competitive advertising, making customer prefer
the product.
Example: Dabur Honey persuade customer by committing its honey as natural immunity booster,
Toothpaste and medical soaps advertisement claim 99.9% effectiveness and include various herbal
components
8. 8
OBJECTIVES OF ADVERTISING
REMIND
● Advertising for successful brands or products at maturity level, basically fulfil the purpose of
reminding customers about their presence.
● In mature phase, advertising is more creative and innovative.
● Advertising is for reinforcement of the central idea of the company
Example: Advertisement campaign of Coca Cola, Mc Donald, KFC
9. 9
OBJECTIVES OF ADVERTISING
REINFORCE
● Advertising is necessary to convince their customers that they have made the right choice.
● For this, company advertise the strengths and benefits of their products or association
● Advertising depicts satisfied customers to increase the credibility towards product and brand
● Advertising is taken as a major reference factor for purchase decision making.
10. 10
ROLES OF ADVERTISING
● It increases and stabilizes the sales turnover
● It maintains the existing market and explores the new opportunities
● It provides competitive advantages to company
● It guarantees effective and quick sales
● It assists and controls product pricing
● It ensures better quality products at reasonable prices
● It establishes a brand image in customer’s mind
● It is a driving force for customers in decision making
● It provides new horizons of knowledge
● It generates and provides gainful employment opportunities
11. 11
TYPES OF ADVERTISING
There are various rational to categorize advertising. Of all, there are four
generic types of advertising;
❏ Display Advertising
❏ Video Advertising
❏ Mobile Advertising
❏ Native Advertising
12. 12
TYPES OF ADVERTISING
DISPLAY ADVERTISING
❏ Display advertising are also referred to as “banner” advertising which are basically any types of
billboards and banners. Display advertising can be digital or in print form.
❏ Display advertising are effective for fast visual storytelling.
❏ Display advertising can be in word format or picture format or both.
❏ Such advertising can be unmoving content or animated content.
❏ Display advertising are famous in digital platforms.
13. 13
TYPES OF ADVERTISING
VIDEO ADVERTISING
❏ Video advertising is a motion-picture or video form of advertising, where messages are conveyed
in the form of video.
❏ All the TV commercials, YouTube advertisements, billboard advertisements are forms of video
advertising.
❏ Video advertising are effective form of advertising as it attracts and appeals the audience and
involves creativity.
Examples:
● Carlsberg Ad
● Puma Ads
● Cred Ads
14. 14
TYPES OF ADVERTISING
MOBILE ADVERTISING
❏ Mobile advertising is the communication of product or services to mobile device and
smartphone consumers.
❏ Mobile advertising includes short message services (SMS) to interactive advertising.
❏ Web banner ads, short text ads, ad breaks, in-app display, sponsored mobile applications,
video ads, full ads, mobile-popups, paip-partnership and promotion etc.
15. 15
TYPES OF ADVERTISING
NATIVE ADVERTISING
❏ Native advertising is any paid content.
❏ It can be in text, picture, infographic and video form.
❏ The basic element of native advertising is it should be aligned and relatable to the context and
medium of transmission.
❏ A native advertising is content which producer can make it, corporations can buy it and
publishing platform can promote it.
16. 16
IMPORTANCE OF ADVERTISING
● Advertising provides information about a product.
● Advertising promotes the flow of demand of product/services.
● It increases the sales and reduces the cost
● Advertising establishes market relationship
● Advertising protects products and companies for cheap imitations
● It increases the goodwill of the company
● Advertising educates customers and enhances knowledge
● It provides employment and reflects standard of living
● Advertising creates corporate and brand image
● Advertising explores new market and new opportunities
17. 17
ADVERTISE DECISION MAKING PROCESS
S.No. Decisions Tasks
1. Advertising Objective Target Market, Target Response, Target Reach and
Frequency
2. Advertising Budget Decision Affordable Approach, Percent of Sale, Competitive
Parity, Objectives and Task Involved
3. Advertising Message Decision Message Generation, Message Evaluation and
Selection, Message Execution
4. Advertising Message Selection Message categories, Media Vehicles, Media Timing
5. Advertising Evaluation Copy Testing, Media Testing, Advertising Level
Testing
18. 18
Student’s Declaration
I hear by declare that the Project Work with the title EFFECTIVENESS OF ADVERTISEMENT
submitted by me for the partial fulfilment of the degree of B.Com. Honours in Accounting &
Finance under the University for the fulfilment of the requirement for any course of study.
I also declare that no chapter of this manuscript in whole or in part has been incorporated in this
report from any earlier work done by others or by me. However, extracts of any literature which
has been used for this report has been duly acknowledged providing details of such literature in
the references.
Signature:
Place: Name: Nandita Kiradoo.
Date: Address: 39 A, Sir Hari-
ram goenka street ,
Kolkata-7
Registration no: 316-1211-0072-20.
24. 24
Options Response
Yes 97
No 18
Interpretation:- From this mentioned chart it is
clear that most of the consumers dose watch
advertisement, and thus it helps in the increase in
the sale of the product.
25. 25
Options Response
10 Second 62
10-30 Second 38
30-60 Second 5
Above 60 Second 10
Interpretation:- From this above mentioned chart it is clear that most of the consumers do
watch advertisement but only upto10-30 seconds, and there are very less consumers are
there who watch advertisement above 30 seconds.
26. 26
Interpretation:- Most of the customers wants that T.V advertisement need to be controlled
because of some reasons like, repetition of same advertisement, improper details of the product
or service etc.
Options Response
Yes 66
No 12
Maybe 37
28. 28
Options Response
Yes 107
No 8
Interpretation:- Yes T.V advertisement helps brand and product recognition as its play a major
role in choosing their desired brand products, by seeing advertisement they get proper ideas
regarding their products.
29. 29
Options Response
Yes 54
No 16
Maybe 45
Interpretation:- Yes advertisement increase the product price because it’s a mechanism of
selling products and also it is one of the most expensive way of advertisement.
30. 30
Options Response
Yes 92
No 10
Maybe 13
Interpretation:- Yes advertisement some time create irritation due to repetition of same
advertisement and some may take more then 2 minuets on a particular advertisement
31. 31
Options Response
Agree 67
Strongly Agree 35
Disagree 4
Strongly
Disagree
8
Interpretation:- Yes advertisement help to attracts customer because advertising is a powerful
tool that can help you attract customers, inform them about your products and build customer
trust. Most companies use some type of advertisement to help them promote their products or
services.