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Credentials - ways2engage
1. the next
will help you get a fresh perspective about the way consumers look at your brand.
15 minutes
2. companies promote their products or services, inducing / persuading consumers to buy.
today
consumers instinctively ignore promotional pitches that don’t connect.
3. engage |enˈgāj|
what is verb occupy, attract or involve (someone's interest or attention)
engagement
all about engagement is not just about attracting someone's attention - it's about holding
their attention.
5. an independent startup, ways2engage is first of its kind engagement agency.
we,
- have over 20 years of combined marketing experience
- are striving to unlearn conventional thinking and practices
who are
- strongly believe in ‘good brands broadcast, great brands engage’
we
- are not a 360 degree media agency
- are the enablers of conversation between consumers & brands
- dare to talk ROI and metrics
- deliver results. period.
6. marketers
historically most advertising spends have been used to affect the awareness stage.
why need an have realized the need for engaging with the consumer and the need for an expert agency.
engagement
agency how can we expect the same agencies who have perfected the art of delivering efficiently
massive reach to also deliver, create, and earn deeply enriching engagement?
7. consumers
why need an have moved from being passive observers to being active participants in shaping
engagement brands.
agency this has resulted in the need for marketers to look at customer engagement agency
model.
8. carnic karthikeyan t., the brand & ideas guy.
has seen the business of brands from both sides for nearly 13 years; strongly believes that
the days of ‘broadcasting’ are well and truly over.
who are sreeraman thiagarajan, the business strategy guy.
we tech-savvy entrepreneur having stints in all gamut of marketing & advertising, with
multiple successful ventures to his name over the past decade.
ways2engage was born out of the urge to help brands go beyond just communication…to
connect.
9. > create ideas that people want to spend time with.
what do > create platforms that will transform how people think & feel about your brand.
we do > develop integrated brand strategies & campaigns anchored in tangible insights.
> help the brands converse with audience where they are.
10. study
consumers, competitors, the marketplace and the shelf-space till insights are
revealed.
how do plan
to build experiences that are engaging, smart, inventive, simple, surprising, fun, cool
we do it and touching.
execute
we push every brief, every creative, every team member to meet our own high
standards.
11. > to guide our clients through the rapidly changing media, technology &
behavioral landscape.
our goals > to cost-effectively produce rich, relevant experiences through unique capabilities.
> to be responsible for every aspect of brand-inspired interaction between consumers.
> not only co-exist, but thrive with other mass- communications/reach agencies in the mix.
12. challenge conventional thinking and develop influential, insight-based ideas, from
our services
conception through to execution falling in the ambit of 360 degree.
13. in a short span of little over 3 months we have garnered a impressive list of clients.
from the space of entertainment, automobiles, food & beverages, technology,
who are we
apparel and personal care we are in various stages of studying, planning & executing
working with
innovative, exciting & roi driven brand & consumer engagement solutions for our
clients.
14. smart, nimble, eager to partner.
why us
identify, plan and execute projects with measurable results.
15. love to hear from you
we would
as we strongly believe, marketing only works if it engages!
16. carnic
+91-909 200 5270 I carnic@ways2engage.com
we are
sreeraman
+91-988 440 0148 I ram@ways2engage.com
