This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
Advanced Twitter Tools To Better Manage Your Account: Twitter 102Andrew Mucci
This guide will help you identify some basic social media management tools to help you better operate Twitter accounts. If you have a social media marketing strategy, tools such as the one listed in this guide can help you better execute. Please let me know if you have any questions about this guide or social media in general and I will be happy to assist. All tools have a clickable link underneath each picture. Thanks for checking it out :)
Basics of using social media as a nonprofit, including through your GlobalGiving project page. This presentation includes background on social media, how it is used daily, definitions and getting started how-to suggestions
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
A Practical Guide to Twittering for BusinessGerris
Twitter is all the rage, with celebrities, politicians and business leaders all jumping on the chance to provide real time information and feedback to their followers. But naysayers have questioned its value as a serious communications tool for change.
Find out the techniques and strategies for effective Twitter use that can make the difference between success and failure, that can dramatically drive up understanding and communication of your message. Learn what to avoid so you don't run into social or legal trouble.
A 2014 beginner's guide to Twitter Marketing for brands and small businesses, full of hints and tips to make Twitter work for you, the Social Marketer.
Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success (En...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
Advanced Twitter Tools To Better Manage Your Account: Twitter 102Andrew Mucci
This guide will help you identify some basic social media management tools to help you better operate Twitter accounts. If you have a social media marketing strategy, tools such as the one listed in this guide can help you better execute. Please let me know if you have any questions about this guide or social media in general and I will be happy to assist. All tools have a clickable link underneath each picture. Thanks for checking it out :)
Basics of using social media as a nonprofit, including through your GlobalGiving project page. This presentation includes background on social media, how it is used daily, definitions and getting started how-to suggestions
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Simple Step By Step Twitter Guide for BeginnersLa French Tech
If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.
A Practical Guide to Twittering for BusinessGerris
Twitter is all the rage, with celebrities, politicians and business leaders all jumping on the chance to provide real time information and feedback to their followers. But naysayers have questioned its value as a serious communications tool for change.
Find out the techniques and strategies for effective Twitter use that can make the difference between success and failure, that can dramatically drive up understanding and communication of your message. Learn what to avoid so you don't run into social or legal trouble.
A 2014 beginner's guide to Twitter Marketing for brands and small businesses, full of hints and tips to make Twitter work for you, the Social Marketer.
Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success (En...Robert Phillips
Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)
Trattasi di un articolo che promuove l'importanza dell'educazione lungo l'arco di tutta la vita ed in particolare promuove un progetto finanziato dal Leonardo da Vinci Programme per sostenere la diffusione dimetodi di apprendimento efficaci per persone svantaggiate
Online Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consolesto engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
How to use Twitter for Business: Twitter is a microblogging message service that allows you to send and receive short messages (called tweets) within your Twitter community. If you're new to Twitter check out our Twitter 101 guide.
Twitter is a fantastic tool yet, not many organizations know how to use it or, the benefits that can be achieved with it as a fundraising tool. This article will provide an introduction to those of you who have not joined the flock, while providing tips for organizations that are currently on Twitter; and how to use it as a tool for engagement, communication and acquisition.
The Beginner's Guide to Twitter for BusinessUnmana Datta
We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:
- Important Twitter features you should know
- Who you should follow
- Tools and tips to easily find relevant people on Twitter
- How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
- Twitter mistakes you should avoid
- Tools and apps you can use to get more out of Twitter
A short guide to how to sign up for and use Twitter.
This has been developed to help people take part in the #learning3 experiment online: http://www.lluk.org/learning3.htm
Similar to RLSS - Social Media Workshop -July 18th 2011 (20)
Presentation at British Universities & Colleges Sport (BUCS) conference - July 2018
Delivered by Sue Anstiss MBE, CEO of Promote PR and Trustee at the Women's Sport Trust
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
101. Sending a Tweet Sending your first Tweet can be a scary thought. What should you say, who is listening, what tone of voice should you use? Just be yourself and share something that you think might be of interest to people following you. It will take a few Tweets before you find your voice. Think about your followers and try to share messages that are interesting, useful and informative. If you have a sense of humour – use it!
102. Privacy Your Tweets are publically visible by default, but you can restrict message delivery to just your followers if you prefer. Just remember that anyone could retweet a message you send them, so treat every Tweet as if it ’ s open to the public and could appear in tomorrow ’ s newspaper. If you use Twitter to gain profile and engage with associates then it is not a good idea to restrict who can read your messages.
103. How to find people on Twitter The best place to start is to find some familiar people who have similar interests and look at who they are following. If you don’t already know their Twitter username, type the name of the individual into the search box at the top of the page and then click on the magnifying glass symbol next to it. A list of all the people with that name will be provided to help you locate the person you are looking for.
104. Replies ‘@’ One of the most powerful elements of twitter is that you can engage in conversation with your followers. It’s really easy to reply to any tweet you see. If you are using twitter on the main website you would just hover your mouse over the original message and click on the reply icon. You can then type your message into the box that appears and click ‘tweet’ to send it. Your message appears in your timeline and that of the person you have sent it to. Many celebrities and sportspeople who have built a really strong following on Twitter have done so by interacting and replying to people that comment on their Twitter feed effectively.
105. Retweeting A retweet is when you read someone else’s message and then send it on to your followers. To do this you can either just press a retweet button on the Twitter website or the application you are using on your PC or phone, or you can type RT followed by the @ sign and then the original person’s twitter address.
106.
107. Getting retweeted Getting your own messages retweeted is very powerful. When someone picks up your message and forwards it to their followers, it magnifies your reach and often recruits new followers for you in the process. It isn’t recommended to ask for a retweet (you will sometimes see the phrase ‘please RT’ at the end of a message), but if the messages you are sharing are topical, interesting, useful and unique, then you are more likely to be retweeted by your followers.
108.
109.
110.
111. Sharing photos There are lots of systems available to help you share photos. They include: www.twitpic.com www.tweetphoto.com www.yfrog.com Download one of these systems to your phone and it’s really easy to just take a photo and share it with your followers. On most systems, once you have written your message, you press one of these symbols and you will have the option to attach a photo from your library or to take a photo with your phone to attach.
128. Sue Anstiss 01628 630363 [email_address] @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com
Editor's Notes
April 5th 2011 Step into Social Media
Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information. April 5th 2011 Step into Social Media
Research shows that on average person is subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.” April 5th 2011 Step into Social Media
You share and create relationship and dialogue with your customers April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Powerful tools like ‘Twitter Search’ mean you can simply April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. April 5th 2011 Step into Social Media
When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
83% of those using the internet have watched video clips April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and April 5th 2011 Step into Social Media
55% have used sites like Fllickr and Picasso to upload photos April 5th 2011 Step into Social Media
Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and April 5th 2011 Step into Social Media
There are currently over 200 million blogs in existence. In the US and the UK around 25% of the population using the internet have blogs, in Asia it’s much higher – in xxx the number is over 70% April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Research from Universal McCann shows that of those using the internet 73% have read a blog April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Even your congress is now on YouTube April 5th 2011 Step into Social Media
Even your congress is now on YouTube April 5th 2011 Step into Social Media