SlideShare a Scribd company logo
TWITTER TRAINING 
Chad Leaman – DEC 2014 – Neil Squire 
Society
Agenda 
You and Technology 
Twitter and Career Development 
Using Twitter 
Advanced Twits
YOU AND 
TECH
Do you like technology?
Do you have a twitter 
account?
Do you have a facebook 
account?
Do you have a YouTube 
account?
Do you have a LinkedIn 
account?
SOCIAL MEDIA AND 
CAREER 
DEVELOPMENT
Companies using Social Media 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Got Social? 
Facebook 
Twitter 
LinkedIn 
YouTube 
Corporate Blogging 
Source: Forbes. November 2013. 
http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/
Learn something
Sector news
Twitter Chat
Brand Ambassador
Jobs?
Jobs!
Decision Makers
Use Twitter? 
 Personal Learning 
Network 
or How I got free 
professional development 
and learned to love the 
community (#hashtags, 
thought leaders). 
 Stalk people 
or How I engage key 
contacts, sector leaders, 
key prospects, decision 
makers and have them
Twitter Considerations 
 Easy to miss things– very real time 
 There is a delete button, but not really 
 Not private, anyone can follow
GET STARTED 
Twitter 101
@username
#hashtag
RT (and MT)
Favorite (like-ish)
Why lead with a period?
What do you need to know?
#4 – How to hashtag
#1 - Listen
#2 – What you tweet
#3 – Less text, more pics 
https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
#4 – How to hashtag
TWITTER ON 
STEROIDS
Lists
Advanced Search 
https://twitter.com/search-advanced
Analytics 
https://analytics.twitter.com/user/chadleaman/twee 
ts
Management Tools
@chadleaman 
chadl@neilsquire.ca 
www.neilsquire.ca 
Chad Leaman, Neil Squire Society

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