Welcome to the Citizen-Centric world. Public-facing institutions live here. In this world, it is critical to begin taking steps that open up the door to interactivity. In this presentation to the National League of Cities, I show a few examples of what greater interaction might look like. These are baby steps, but they can add up to big change. (A co-presenter covered social media, so I purposefully leave that out.)
1. Ready? Welcome ToThe Citizen Centric World Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
2. Things Are Changing Demography Different expectations Deeply personalized products Focus on me, not you Physical World Cheap mobile communications Networked institutions Individual access Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
3. Old New Institutions do things for people Information generated by, accessible to and distributed by experts and officials Institutions operate in a defined geographic space at specific times Accountability is to institutionally defined metrics People do things for themselves; institutions facilitate Information generated by, accessible to and distributed by anyone Individuals operate on their own schedule with little regard for geography Transparency – individuals judge accountability based on own metrics The Citizen-Centric World Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
4. Spectrum Of Public Participation Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
5. Common Online Responses Agendas Online Forms Downloadable Publications Available Online Survey Directory and Email Video Online Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
6. Rockville, MD Forms Top News Calendars Search Services Themes How? Pointers Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
7. Low Cost External Assets Facebook Page Twitter Account Flickr YouTube channel Blogs Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
8. Next Steps: Interaction www.mannakeecircle.com Brad Rourke, The Mannakee Circle Group Fill Out Forms Make and Track Service Requests Mobile Access Blogs Forums Better Search Tools Open Interactions Mindset Shift From Inward To Outward
17. Lo Tech Approach To High Tech www.mannakeecircle.com Brad Rourke, The Mannakee Circle Group . . . A mindset shift does not have to cost a bundle . . .
19. Harrisonburg, VA “Stats: 7 Hours, 158ppl+, 120 orgs+, 34 sessions, 23 reports online in blog (as of now).Budget? $16 for orange fabric. $14 for name tags. Everything else donated.” Mayor’s Sustainability Summit Mayor Kai Degner Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
20. Challenges www.mannakeecircle.com Brad Rourke, The Mannakee Circle Group Different abilities and access Organization and management Neutrality, focus, and openness Existing rules Mindset
21. . . . Questions? Brad Rourke, The Mannakee Circle Group www.mannakeecircle.com
22. www.mannakeecircle.com Brad Rourke, The Mannakee Circle Group Brad Rourke President, The Mannakee Circle Group www.mannakeecircle.com rourke@mannakeecircle.com @BradRourke blog.bradrourke.com