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LEAH M. SCHKLAR

Social Media Butterfly & Online Community Curator
SPECIALTIES


•   Digital Marketing        •   Community Engagement
    Campaigns                •   Basic HTML
•   Social Media & Web       •   SEO & SMO
    Strategy                 •   Google Analytics &
•   Branding Management          Webmaster Tools
•   Copywriting & Blogging   •   Multiple Social CRM
•   Email, Mobile, Video &       Platforms
    Social Marketing         •   Social Media Instruction
•   Digital Project              & Public Speaking
    Management
EXPERIENCE


 Management of 300+ Facebook pages, 15 Twitter accounts, 2
  blogs, and multiple online communities and groups
 Leading interactive and informational sessions to instruct
  groups not only how to use social media but how to
  incorporate it into all aspects of their organization
 Developing digital media strategies to include marketing,
  promotion, engagement, education and community building
 Ensuring language, tone and content over all social media
  and digital marketing campaigns are in line with mission and
  brand
 Incorporation of advanced social media analytics into
  development and implementation of strategies
EXPERIENCE


 Facebook, Twitter, LinkedIn, Google+,
    YouTube, Pinterest, Wikis, Tumblr, Meetup,
    WordPress, StumbleUpon, Yelp, FourSquare,
    Redditt, Instagram
   Online Forums and Blogging
   Webinars and Twitter Chats
   Partnership Development
   Strong Knowledge of the Higher Education
    Demographic
SUCCESSES


Within Leah’s first year at The National Society of
Collegiate Scholars:
 The national Facebook page grew from 20,000
  “likes” to 50,000 “likes.”
 @NSCS tripled its followers and quadrupled the
  number of tweets sent weekly.
 A blog was started and now has 60 regular
  contributors, 23 partnerships and is steadily
  increasing in number of site visits.
 NSCS was awarded “Best Social Media” at the
  Association of College Honor Societies Conference.
SUCCESSES

The NSCS Summer Success Challenge

The S2 Challenge was a 12-week program
that took place June-August 2012.
Throughout the program, NSCS members
interacted through social media and
completed challenges that helped
prepare them for the upcoming year as
well as well as reflect on their past
semester.
Points and prizes were awarded weekly
and at the end of the 12 weeks
scholarships were rewarded to the top 3       Press releases and articles:
participants with the most points.
                                              University of West Georgia
There were over 700 registered participants   The Daily Utah Chronicle
and the S2 Challenge was such a success       The Hays Daily News
that multiple case studies have been done
on the program.
SUCCESSES

#FixYoungAmerica

The #FixYoungAmerica campaign is led by
the Young Entrepreneur Council (YEC) to
spread the word and provide solutions to
end youth unemployment. NSCS partnered
with YEC to mobilize their nearly 300
chapters and large membership base to
get involved, spread the word and attract
other friends and organizations with the
ultimate goal to gain the attention and
support of Stephen Colbert to
#FixYoungAmerica.                           Press:
                                            The Daily Beast Article
This campaign was executed primarily via    MTV.com Video Coverage
                                            MTV.com Article
social media that included flash mob
                                            Mashable Article
tweets, Facebook contests, blogging,
Twitter chats, and Pinterest pinboards.
SUCCESSES

Through social media research, outreach, interaction and
networking Leah has created multiple college, education
and blogging groups that work together on social media
campaigns, blog stories, promotion and brainstorming
sessions:

   The College Blogs and Online Communities Group
   TalkNerdy2Me Writers
   NSCS Social Media Ambassadors
   NSCS Member Advisory Council

Through these strategies she has also solidified NSCS’
position as an expert in college life and as a resource for all
things Gen Y.
SPEAKING EXPERIENCE


Leah has presented on these topics both individually and
on panels at higher education and social media
conferences:

   Social Media Engagement and Strategy
   Brand Development
   Digital Marketing
   Blogging
   Maximizing Social Media for Career Development
CONFERENCE ATTENDANCE & TRAINING



 SxSW Interactive
 DCWEEK
 NASPA Tech - Presenter
 Blog World and New Media Expo
 Social Media Business Summit
 Social Media Strategies Summit
 Social Fresh
 Nonprofit Leadership Series – Workshop Leader &
  Presenter
 HootSuite University Completion
Facebook
  Twitter
  LinkedIn
 Google+
   Blog
SlideShare
 Pinterest
 About.Me           LEAH M. SCHKLAR
Vizualize.Me   Social Media Butterfly & Online
                     Community Curator

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Social Media Portfolio

  • 1. LEAH M. SCHKLAR Social Media Butterfly & Online Community Curator
  • 2. SPECIALTIES • Digital Marketing • Community Engagement Campaigns • Basic HTML • Social Media & Web • SEO & SMO Strategy • Google Analytics & • Branding Management Webmaster Tools • Copywriting & Blogging • Multiple Social CRM • Email, Mobile, Video & Platforms Social Marketing • Social Media Instruction • Digital Project & Public Speaking Management
  • 3. EXPERIENCE  Management of 300+ Facebook pages, 15 Twitter accounts, 2 blogs, and multiple online communities and groups  Leading interactive and informational sessions to instruct groups not only how to use social media but how to incorporate it into all aspects of their organization  Developing digital media strategies to include marketing, promotion, engagement, education and community building  Ensuring language, tone and content over all social media and digital marketing campaigns are in line with mission and brand  Incorporation of advanced social media analytics into development and implementation of strategies
  • 4. EXPERIENCE  Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Wikis, Tumblr, Meetup, WordPress, StumbleUpon, Yelp, FourSquare, Redditt, Instagram  Online Forums and Blogging  Webinars and Twitter Chats  Partnership Development  Strong Knowledge of the Higher Education Demographic
  • 5. SUCCESSES Within Leah’s first year at The National Society of Collegiate Scholars:  The national Facebook page grew from 20,000 “likes” to 50,000 “likes.”  @NSCS tripled its followers and quadrupled the number of tweets sent weekly.  A blog was started and now has 60 regular contributors, 23 partnerships and is steadily increasing in number of site visits.  NSCS was awarded “Best Social Media” at the Association of College Honor Societies Conference.
  • 6. SUCCESSES The NSCS Summer Success Challenge The S2 Challenge was a 12-week program that took place June-August 2012. Throughout the program, NSCS members interacted through social media and completed challenges that helped prepare them for the upcoming year as well as well as reflect on their past semester. Points and prizes were awarded weekly and at the end of the 12 weeks scholarships were rewarded to the top 3 Press releases and articles: participants with the most points. University of West Georgia There were over 700 registered participants The Daily Utah Chronicle and the S2 Challenge was such a success The Hays Daily News that multiple case studies have been done on the program.
  • 7. SUCCESSES #FixYoungAmerica The #FixYoungAmerica campaign is led by the Young Entrepreneur Council (YEC) to spread the word and provide solutions to end youth unemployment. NSCS partnered with YEC to mobilize their nearly 300 chapters and large membership base to get involved, spread the word and attract other friends and organizations with the ultimate goal to gain the attention and support of Stephen Colbert to #FixYoungAmerica. Press: The Daily Beast Article This campaign was executed primarily via MTV.com Video Coverage MTV.com Article social media that included flash mob Mashable Article tweets, Facebook contests, blogging, Twitter chats, and Pinterest pinboards.
  • 8. SUCCESSES Through social media research, outreach, interaction and networking Leah has created multiple college, education and blogging groups that work together on social media campaigns, blog stories, promotion and brainstorming sessions:  The College Blogs and Online Communities Group  TalkNerdy2Me Writers  NSCS Social Media Ambassadors  NSCS Member Advisory Council Through these strategies she has also solidified NSCS’ position as an expert in college life and as a resource for all things Gen Y.
  • 9. SPEAKING EXPERIENCE Leah has presented on these topics both individually and on panels at higher education and social media conferences:  Social Media Engagement and Strategy  Brand Development  Digital Marketing  Blogging  Maximizing Social Media for Career Development
  • 10. CONFERENCE ATTENDANCE & TRAINING  SxSW Interactive  DCWEEK  NASPA Tech - Presenter  Blog World and New Media Expo  Social Media Business Summit  Social Media Strategies Summit  Social Fresh  Nonprofit Leadership Series – Workshop Leader & Presenter  HootSuite University Completion
  • 11. Facebook Twitter LinkedIn Google+ Blog SlideShare Pinterest About.Me LEAH M. SCHKLAR Vizualize.Me Social Media Butterfly & Online Community Curator