StudentSoundsystems digital marketing presentation- 14/5/2010

1. Student SoundSystem Chris Brims Adam Cooke Natalie Dent RadleighTant Daniel Titley

3. Up to 3 bookings a term

4. Limited equipment

6. Short term goals Stage one: Setup of social media touch points 1) Establish an online Presence for Student Sound System. Achieved this through: Facebook Primarily used to promote new events by inviting people within particular student networks to raise awareness. a. Branding b. Drive Web Traffic c. Reputation Management d. New Customer Acquisition

7. Twitter Used to gauge new trends and level of interest in events. It did not contribute greatly to brand awareness. Useful research tool and networking devise to connect with similar organisations all over the world not just ones located in localised social networks. Good source target audience to hit the website.

8. YouTube To post videos of Student SoundSystemevents and to reach an audience outside of the immediate loops within the social networks. Provided a cost effective, reliable method of video hosting that saved bandwidth on the website and allowed for embedding of media content.

9. StudentSoundSystem.com Setup StudentSoundSystem.com using WordPress installation with a custom theme for fast and easy updates. Acted as a central hub for our online activity. RSS (Really Simple Syndication) was used to link the WordPress blog with the other social networking touch points.

10. Stage two: Viral Campaigning and Search Engine Optimisation (SEO) Mass Inviting using JavaScript. Forging links with other organisations through a link exchange. Sought listing in search engines by applying to Google and Yahoo directly. Used Word Press Plugins and advanced settings within Facebook, YouTube and Twitter. Used keywords, Meta tags, URL shortening and human readable URLs.

11. Stage three: Analytical Approach Google analytics was used on the blog and we requested group statistics from Facebook, twitter and YouTube regularly. Important statistical information included: Number of Views per page. Average page viewing time. Where viewers were being directed from. Geographical information about users’ locations and time of viewing. Found where most users were coming from and identified patterns in what the most popular content contained. We then customised the content to attract more users to the site.

12. Statistical Analysis Source: Facebook, 2010

15. 58 TweetsSource: twittercounter.com, 2010

16. Long term goals Diversify business into an online community Increase frequency and diversity of blogs Nielson, J. (1992) Every day, thousands of people around the world write about music they love — and it all ends up here (HypeMachine, 2010) Increased traffic Increase awareness

18. Businesses

19. Colleges

20. Other Universities

21. Possible new locations include:

22. Bournemouth

23. PortsmouthSource: Google Maps, 2010

26. Posters

27. Stickers

28. T-shirt give-a-ways‘Offline marketing boosts online marketing effect by nearly 40%’ (iProspect, 2009)

30. Utilized Google Wave to communicate ideas between all members of the group

32. Radleigh’s involvement meant he was the only one capable of undertaking certain tasks, e.g. viable content for blogs

34. 353 people like the Student SoundSystem page

35. 61 Tweets over the project

38. References Brothers, L.Hollan, J. Nielsen, J. Stornetta, S. Abney, S. Furnas, G. and Littman, M. (1992): "Supporting informal communication via ephemeral interest groups,"Proceedings of CSCW 92, the ACM Conference on Computer-Supported Cooperative Work(Toronto, Ontario, November 1-4, 1992), pp. 84-90. http://maps.google.co.uk/ http://econsultancy.com/blog/5416-how-offline-marketing-boosts-online-effect-by-40 http://www.Facebook.com http://www.Twitter.com http://www.Youtube.com http://www.Studentsoundsystem.com http://twittercounter.com/compare/StudentSndSys/all/mixed https://proxy-netadmin-272023.backstage.site5.com/awstats.pl?config=blog.studentsoundsystem.com&ssl=0&lang=en