The document discusses social media and provides guidelines for an effective social media strategy. It defines social media as internet applications that allow communication, participation, sharing of user-generated content. It then lists reasons why social media is important like the growing labor force and younger generations being active online. The document outlines basic rules for social media use and a 4 step strategy process involving investigating, planning, executing content and engagement, and evaluating return on influence.

1. Social Media b y SanderVanLingen @

2. Social Media Internet & Web 2.0 techniques = Communicate = Participate = Share = User-generated content "een groep internetapplicaties die gebruik maken van de ideologie en de technologie van Web 2.0 en de creatieve uit wisseling van User Generated Content” (bron Kaplan & Michael, 2010)

3. Social Media - Functions = (micro) Blogging = Co-creation = Podcasting = Reviews & ratings = Share = Tagging

4. Social Media – Why? the Labor force is increasing

5. Social Media – Why? the next generation on the Labor force is on social media

6. Social Media – Why? Traffic from Social Media > Google

7. Social Media Landscape

8. Social Media – Rules! B – your self B – responsible B – honest B – respectful B – critical (also on yourself) B – transparent (fact vs opinion) B – professional B – relevant, add value & share your source B – aware of laws & restrictions B – part of the dialog

9. Social Media Strategy Steps

10. Step 1. Investigate Listen = who talks about you = what is the sentiment = where are they talking about = who are the influencers = what interests them = what are the opportunities or threats Do not forget to investigate your competitors

13. Step 3. Execute

14. Step 3. Execute - Engage

15. Step 4. Evaluate – Return On Influence Reach x Frequency Time Spent Influence = Return = Conversion & online sentiment Increase the Return – by increasing the Engagement > interest your target group – 2 – increase reach > start communicating – 2 – create the like-factor