Kyle Buyers is a seasoned marketing professional with over 9 years of experience in social media and a strong foundation in broader marketing skills, highlighted by several technical certificates. Currently, he serves as a social media marketing manager at Qualcomm and has driven significant engagement through various campaigns. His educational background includes marketing certifications from the British Columbia Institute of Technology and a BA in psychology from the University of California, Santa Cruz.

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(3)RelocatedtoBayArea(2)School:Marketing
certs. KYLE BUYERS
650.804.3500 | kylebuyers@gmail.com
linkedin.com/in/kylebuyers | kylebuyers.wordpress.com
SYNOPSIS
I bring a deep experience and 9+ year passion in social media to a 5 year foundation of broader marketing
skills as well as three technical certificates. I have proven results in augmenting user bases, increasing brand
awareness and proliferation of key messaging, and improving clicks and interest in content worldwide.
Here’s a glimpse of how I develop Social Media Marketing plans on my blog: http://bit.ly/1c81US8
WORK HISTORY
Social Media Marketing Manager – Qualcomm (contract)
December 2013 – Present
 Actively managing, monitoring, measuring, and designing campaigns for all of the social
media profiles and accounts of Qualcomm Atheros, a key subsidiary of Qualcomm.
 Facilitated >30m social impressions and >25,000 link clicks so far, as well as engineered
steady audience growth of >10% for each of our 4 main social networks.
 Working within the PR team, my content has been directly quoted in CNN Money, The Daily
Mail, and other media.
 Ongoing management of content strategy amongst integrated marketing, alliance
marketing, partners/customers, PR agency, and corporate global social media and the masterbrand.
 Responsible for adapting global social media marketing plan and playbook to our division to
determine content for blog, Twitter, Facebook, YouTube, Google+, and other social media accounts.
Account Executive – IXL Learning (temp. contract)
September – October 2013
 Managed accounts, handled cancellations, tracked feedback, and settled client issues using
various software and CRM.
 Closed an average of 200 cases each day with over 5,700 separate cases resolved.
MarCom Manager (conference volunteer) – American Marketing Association (BC Chapter)
April – June 2013
 Designed and implemented marketing communications plan for annual VISION conference.
 Managed and coordinated themes, messaging, and content across channels with Social
Media Manager, directors, and board members.
 Oversaw and coordinated email blasts, newspaper ads, direct mail, magazine copy, online
video, display ads, and web content via WordPress for all three events.
 Achieved conference attendance goals and assisted in final debrief and analysis.
Full-time Marketing Student – British Columbia Institute of Technology
Sept. 2012 – July 2013
 Earned 3 certificates: Social Media Marketing, Marketing Communications, and Public
Relations to combine with previous 4 years of marketing experience.
 Applied fundamental skills and knowledge using hands-on experience to plan, execute,
monitor, and measure innovative online and social marketing campaigns and strategies.

2. KYLE BUYERS 650.804.3500 kylebuyers@gmail.com
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(1)DevelopedfoundationalexperienceinMarketing
Marketing Manager – PerfectMIND / ChampionsWay
March – Sept. 2012
 Built community and strategized communications in many channels: email blasts to 10,000+,
copywriting, trade shows, community management, video production, webinars, and blog content.
 Consulted on webpage creation and content, engineered contests, augmented event ticket sales
and improved lead capture, delivering qualified leads to sales weekly.
 Created program for email reports to track key metrics and weigh against company goals.
Web Content Manager – WaltonForMayor.ca
August – Dec. 2011
 Implemented and managed 40+ pages of official political website focusing on expertise, public
relations, and official messaging for Mayor Walton’s successful 2011 reelection.
Marketing Researcher – Kaizen Consulting Services Inc.
Dec. 2010 – July 2011
 Created and managed database compiling over 1,800 CRM profiles for Marketing Strategy
Builder and Consultant Training affiliate program.
 Drove in-depth research analysis for marketing initiatives and advised CEO and Marketing
Manager on potential new verticals based on data analysis.
Social Media Manager / Lead Sales – John Henry the Bicycle Man
July 2008 – Dec. 2010
 Facilitated Facebook strategy and engineered organic fan growth by 150% in 6 months.
Managed Twitter content strategy for 10,000+ followers.
 Planned, wrote, produced, and edited content to build community across channels while
multitasking between marketing, sales, and events. Strategized and managed campaigns and contests.
 Analyzed $2m summer order. Advised ecommerce website redesign, development, and launch.
Community Development Assistant; Sr. Residential Advisor – University of California - Santa Cruz
May 2006 – June 2009
 Supervised staff of 18 on event marketing and planning, training, crisis management, and hiring.
Managed core staff while pioneering a new university role.
 Enforced policies and handled highly confidential issues while managing and marketing
successful events for students, staff, and the public.
EDUCATION AND TRAINING
• 3 Marketing Certificates – British Columbia Institute of Technology (2013)
Cumulative GPA of 3.8, multiple instructor recommendations (see LinkedIn profile)
• Bachelor of Arts, Psychology – University of California, Santa Cruz (2009)
Cumulative GPA of 3.5; teaching positions included Course Assistant and T.A.
• 2
nd
degree Black Belt, Taekwondo – Kukkiwon World Taekwondo Federation (2012)
My blog article discussing what years of training taught me about business: http://bit.ly/Black-Belt-and-Business
VOLUNTEER EXPERIENCE
Over 11 years actively volunteering for many causes:
• Social work with assistance dogs in training (3 yrs.) – Pacific Assistance Dogs Society (PADS)
• A Guinness world record-holding canned food drive (4 yrs.) – San Mateo High School
• A weekly social mountain bike community ride (3 yrs.) – Shore Nation
• Instructing Tae Kwon Do (7 yrs.) – Song’s Martial Arts Institute, North Shore Taekwondo
• World Cup racing events and advertising signage (3 yrs.) – Grouse Mountain UCI Mountain Bike World Cup