Personal branding is the process of managing and optimizing the way that you are presented to others. Social media is currently the best way to manage your personal brand online. I presented this session to a group of 20 women as part of the Mayor's Office on Women's Policy in Washington, DC. There are several tips for those just starting out or mid-way through their social media personal branding process.

1. Social Media Marketing Tips For Your Personal Brand

2. Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
Where To Find Me

3. We Will Cover
Personal branding
Using social media
Tips to getting started
Where you should connect

4. Your Personal Brand
How
you
see
yourself
How
others
see
you
Your
Personal
Brand

5. Successful Brand Elements
Being an expert in your industry
Published books and materials
Media interviews
Corporate clients and sponsorships
Speaking engagements

6. Social Media & Your Brand
Use Social Media To:
Grow your reputation
Gain more clients or customers
Increase your credibility
Expand your reach

7. @daniellericks
Social Media Revolution
https://www.youtube.com/watch?v=s3rWAd8KQxE&nohtml5=False

8. Getting Started
• Create a website, blog or both
• Define topics to be shared
• Stand out as an expert
• Use hashtags effectively
• Determine posting schedule
• Develop a strategic social
media plan

9. Social Media Channels
Facebook Twitter LinkedIn Website Blog
Find Social Media platforms that support your brand

10. 3 Ways To Get Started

11. Your purpose for using social media
Step # 1
• Raise awareness?
• Promote a cause?
• Discover opportunities?
• Sell products?

12. Identify your target audience (age, gender,
occupation, income, interests, etc.)
Determine your tone (serious, playful, casual)
Benchmark your competition (what are they
doing well, where are they missing the mark)
Develop your messaging (what will you say and
when will you say it)
Step #2

13. Build your content
Create a social media plan
Develop your posting schedule
Create educational content
Determine who to follow
Start sharing!
Step #3

14. 1.09
Billion
Active
Daily
Users
March 2016 Source:
newsroom.fb.com/company-info/
400+
Million
Active
Monthly
Users
April 2016 Source
Instagram.com/press/
400
Million
Active
Monthly
Users
March 2016 Source:
about.twitter.com/company
100+
Million
Active
Monthly
Users
April 2016 Source:
snapchat.com/ads
433+
Million
Reported
Users
April 2016 Source:
press.linkedin.com/about-linkedin
Where To Connect

15. Consistent Branding
Design
Profile image
Bio
Linked accounts
Contact Information
The fewer variations you have across platforms the
easier and more memorable your brand will be.
Create conformity in the following areas:

16. Be Results Driven
Monitor traffic to your social sites
Measure results so you know what
works and what doesn’t
Watch your posts to see what gets
responses
Look for trends related to particular
topics
Make adjustments to posts as
necessary

17. We Covered…
Developing your personal brand
Getting started in social media
Goal setting
Developing your voice
Connecting via social media

19. Q & A
Now What?
Presented by Danielle Ricks www.daniellericks.com