Social media activism is effective for many reasons: It is widely accessible, it gets conversations started, it sustains momentum, and it helps empower people who may have never thought of themselves as activists. Ready to start a movement on social media? Here's how to get started.

1. S O C I A L M E D I A A C T I V I S M
J U L Y 2 0 2 0
P R E S E N T E D B Y D A N I E L L E R I C K S

2. I N T R O D U C T I O N
Danielle Ricks, Social and Digital Media Consultant
Danielle Ricks Productions

3. Definitions of social activism
Methods of social activism
The use of social media
activism
Using popular social media
platforms
Tips for your social media
activism
Agenda

4. D E F I N I T I O N
Social activism is an intentional action with the
goal of bringing about social change.
Social media activism is a broad category
of activism that utilizes social media and online
communication technologies for social and
political movements.

5. Social Media has become a primary organizing tool for political
and social movements globally. They serve to strengthen already
existing networks of political and social relationships
among activists offline.

6. C O M M O N
M E T H O D S U S E D
F O R S O C I A L
A C T I V I S M
I N C L U D E :
Community building
Media activism
Non-violent resistance
Petition
Political campaigning
Propaganda
Guerrilla communication
Protest
Boycott
Demonstration

7. H O W S O C I A L
A C T I V I S M C R E A T E S
C H A N G E I N S O C I E T Y :
Social activists work to promote, guide,
or impede changes in government or
business policies and influence the
actions of individuals and groups. They
build connections among groups and
communities and disseminate
information on specific issues
to create awareness and influence
social change.
Source Acs.org

8. H O W S O C I A L M E D I A A C T I V I S M
C R E A T E S C H A N G E
There’s a long history of social media being used as an
organizational tool for activists, from the Arab Spring
demonstrations — which were organized and shared with
the world via sites like Twitter and Facebook — to #MeToo,
the viral hashtag that sparked an international movement
against sexual assault.

9. While some argue that social media is a powerful organizing tool,
others say that it only helps if it translates into offline action.

10. TikTok, one of the
globe’s most popular
social media networks,
is great for sharing
short-form dance and
sing-along videos, but its
algorithm makes it
difficult for social
advocates to audiences.
Using Tik Tok As An Activist

11. Snapchat's casual
tone, geofilters, and
stories help to share
creative imagery
of activism. These
tools help to make
social activists posts
more effective.
Using Snapchat As An Activist

12. Instagram images help capture a feeling,
show the impact of your work, and put
real life faces and names to the issues
you are trying to solve.
Using Instagram As An Activist
"As Facebook has seen a stagnation in user activity
and an aging user base, Instagram, which
Facebook owns, has become the online space
where comparatively younger people — many of
them white — are getting an education in allyship,
activism, and Black solidarity. Compared to
Twitter, which has 166 million daily active users,
Instagram is huge. Its Stories feature alone has
more than 500 million daily active users. And while
TikTok is on the rise, it’s still maturing."
Source: VOX.com

13. 4 T I P S F O R
U S I N G S O C I A L
M E D I A I N
Y O U R A C T I V I S M

14. T A K E A D V A N T A G E O F O N L I N E
C O M M U N I T I E S

15. M A K E S U R E Y O U R A C T I V I S M I S
A C C E S S I B L E A N D I N C L U S I V E

16. S M A L L S T E P S C A N G E T T H I N G S
D O N E

17. S H A R E T H E W O R K T H A T
O T H E R A C T I V I S T S A R E D O I N G

18. Q & A

19. Twitter and
Instagram
@DanielleRicks
Website
daniellericks.com
Where To Reach Me