Digital Storytelling Tips and Tools
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A presentation for 16 Legacy International, Inc professional fellows. The Professional Fellows Program (PFP) links community leaders from the United States and four countries in North Africa. It is a two-way citizen exchange program designed as a capacity-building and professional development initiative that serves civil society development in Egypt, Tunisia, Algeria and Morocco. The program is for early- to mid-career professionals with strong leadership skills, who are committed to making a lasting positive impact through their work in the civil society (NGO) sector. This presentation was developed to help them tell their story while in the United States.
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Digital Storytelling Tips and Tools
- 2. Where to Find Me Instagram: @daniellericks Twitter: @daniellericks LinkedIn: linkedin.com/in/daniellericks Snapchat: danielle.ricks www.daniellericks.com
- 4. Digital Storytelling 101 WHAT WE WILL COVER 1. Elements of a good story 2. Tips for good storytelling 3. How to present your story
- 5. Stories Make Us Human
- 8. Humor and Sadness A great way to engage your audience
- 9. Give The Audience What Matters
- 11. Be Authentic
- 14. 3 Simple Voice Tweaks To Captivate Anyone
- 15. Appeal to the senses Give the audience what matters Capture authentic moments
- 16. Preparing Your Ted Talk
- 17. Make It Personal
- 18. Be Clear and Passionate About Your Story https://www.youtube.com/watch?v=UN79-Tv5GHY
- 21. Let’s Share!
- 22. Share on Social Media
- 23. Digital Storytelling 101 WHAT WE COVERED 1. Developing a good story 2. Presenting your story 3. Sharing your story
- 25. Let’s Stay In Touch! Instagram: @daniellericks Twitter: @daniellericks LinkedIn: linkedin.com/in/daniellericks Snapchat: danielle.ricks www.daniellericks.com
Editor's Notes
- "Digital storytelling" is a relatively new term which describes the new practice of everyday people who use digital tools to tell their 'story'. Digital stories often present in compelling and emotionally engaging formats, and can be interactive. The term "digital storytelling" can also cover a range of digital narratives (web-based stories, interactive stories, hypertexts, and narrative computer games); It is sometimes used to refer to film-making in general, and as of late, it has been used to describe advertising and promotion efforts by commercial and non-profit enterprises. One can define digital storytelling as the process by which diverse peoples share their life story and creative imaginings with others. This newer form of storytelling emerged with the advent of accessible media production techniques, hardware and software, including but not limited to digital cameras, digital voice recorders, iMovie, Windows Movie Maker and Final Cut Express. These new technologies allow individuals to share their stories over the Internet on YouTube, Vimeo, compact discs, podcasts, and other electronic distribution systems. One can think of digital storytelling as the modern extension of the ancient art of storytelling, now interwoven with digitized still and moving images and sound. Thanks to new media and digital technologies, individuals can approach storytelling from unique perspectives. Many people use elaborate non-traditional story forms, such as non-linear and interactive narratives.[1] Simply put, digital stories are multimedia movies that combine photographs, video, sound, music, text, and often a narrative voice. Digital stories may be used as an expressive medium within the classroom to integrate subject matter with extant knowledge and skills from across the curriculum. Students can work individually or collaboratively to produce their own digital stories. Once completed, these stories are easily be uploaded to the internet and can be made available to an international audience, depending on the topic and purpose of the project.[2]
- These are the ways stories make us human. Now I’d like you to think of a story. It doesn’t have to be related to your business. It could be a story about your favorite professor, you first live, a childhood friend, or your best night ever. It could also be one of heartache and loss. Just take a moment to think of a story you’d like to tell and write that down. We are going to use this time to develop your story.
- This newer form of storytelling emerged with the advent of accessible media production techniques, hardware and software, including but not limited to digital cameras, digital voice recorders, iMovie, Windows Movie Maker and Final Cut Express. These new technologies allow individuals to share their stories over the Internet on YouTube, Vimeo, compact discs, podcasts, and other electronic distribution systems.
- Whether you feel sad, happy, scared, or content, feeling something makes us feel more alive, which is why it is critical to make your listeners or readers feel. “None of the facts and figures matter until you have some sort of emotional connection,” said Bates. “Stories are a great way to connect emotionally.” When crafting a story, think about what emotion you want to communicate and then provide information to support the emotion. My favorite holiday is Thanksgiving. The smell of the turkey, the noise from the kitchen and the women swap recipes and try to out do each other. The men gathered around the TV watching football. The younger men outside play ball and trying to act like they aren’t old and SHOULD be inside with the other men in front of the TV. Someone, quick, tell me the story o f their favorite holiday. Do you see what I’m doing here? Did your heart just melt into a fuzzy ball? Appealing to the senses through your story immediately engages the reader. Set the scene by describing what it visually looks like. What sounds occurred? What smells filled the air? How did it feel? Appealing to these senses that the majority of your readers have experienced has a way of engrossing them into your story. As Bates stated, “Get the entire brain engaged
- Why Humor? Why Sadness Humor is a key ingredient to good story telling, you will be taking your audience on an emotional journey that should have them empathizing with your own emotions, along with evoking laughter. Humor is often used as a way to ease tension or anxiety, as it can help to acknowledge a difficult topic in a more lighthearted way. It also simply feels good to laugh.
- Life happens in chronological order – that’s boring!” “Start in the middle, where things are exciting. It’s much more interesting.” Too often storytellers or marketers give way too much detail upfront. They start their story in chronological order, putting the audience to sleep before the exciting stuff occurs. By the time you’ve reached the AH-HA moment, your audience members are synced into their Instagram feeds or in a deep-dream filled REM sleep
- Don’t focus on an issue. Solve a problem. An issue says, “Isn’t this terrible?” An idea says, “Isn’t this interesting?” To ensure your talk or presentation is centered around an idea instead of an issue, frame your topic as a challenge, a proposal, or a solution. Don’t simply tell your audience about a problem, and then lead them to a conclusion that feels like a dead end. Talks that only present a problem typically do not motivate action, or inspire fresh perspectives to emerge. Audience members simply leave an issue-centric talk with the knowledge that the problem exists. That type of presentation is relatively pointless, and a waste of everyone’s time. Inspire action by focusing on an idea, instead of an issue. Terry Moore How to tie your shoes Terry Moore found out he'd been tying his shoes the wrong way his whole life. In the spirit of TED, he takes the stage to share a better way. (Historical note: This was the very first 3-minute audience talk given from the TED stage, in 2005.) https://www.ted.com/playlists/81/ted_in_3_minutes https://www.ted.com/talks/terry_moore_how_to_tie_your_shoes?language=en
- Another vital component to storytelling is exhibiting authenticity throughout the entire story. If you are not genuinely into what you are saying, how can you expect your audience to be? So keep your audience on the edge of their seat with authentic moments they can relate to. I’m a foodie, clearly, so I’m going to stick with the Thanksgiving dinner or what some of you the “Feast of Breaking the Fast” marking the end of Ramadan fasting. A map is simply the arc from the beginning to the middle and then the end. In this examples, you can see how it works: Draw them in, like a magnet: Story 1: Half the potatoes on the floor and the rest behind the stove … what was I supposed to do about Thanksgiving dinner now? Raise suspense, with a pivot: Story 1: “That looks great, but we don’t serve frozen food at holidays,” I told my husband as he stood there with the foil tray of FoodCo’s carrot soufflé. End on a memorable glow: Story 1: We’ve had carrot soufflé instead of potatoes on our family’s menu ever since, but we still laugh about the look on my face when someone mentions anything scalloped.
- Nilofer Merchant suggests a small idea that just might have a big impact on your life and health: Next time you have a one-on-one meeting, make it into a "walking meeting" -- and let ideas flow while you walk and talk. https://youtu.be/iE9HMudybyc?list=PLHceNu9d8h0n24NQlNVDf_7WgCSAtpMTo
- Using expression in your voice also adds to the ability for you to bring your story alive when telling it to others. Using Tone in storytelling Tone is, I think, easier to get to grips with than emphasis because it’s easier to see how to put an emotion behind the story. Let’s use the same sentence we used for tone, but this time let’s experiment with the tone. “I know how to do it.” Try saying it in an angry way. “I know how to do it.” Did you grit your teeth or pull a face? If you didn’t try it again and see what a difference that makes to the tone of the sentence. Now say it in a happy way “I know how to do it.” Did you smile? Did you cock your head to one side? Maybe you sat up a bit? Again, try those things and notice the difference. Body language in storytelling is another extremely important factor and there is a whole chapter dedicated to it, but right now, let’s focus on the tone of the sentence. Lastly, speak the sentence in a monotone, with no change and no emphasis. You will find it is extremely boring as it gives no idea of the speaker’s emotion. Do not strain your voice. Avoid food such as milk and dairy products, spicy food, caffeinated food, pepper, alcohol and small food that can be easily stuck between the teeth. Have a lot of water. If your throat has irritation, gurgle with warm water and salt, have some honey, herbal tea or have lozenges.
- 3 Simple Voice Tweaks To Captivate Anyone https://www.youtube.com/watch?v=7nSuNK9UHpU Do not strain your voice. Avoid food such as milk and dairy products, spicy food, caffeinated food, pepper, alcohol and small food that can be easily stuck between the teeth. Have a lot of water. If your throat has irritation, gurgle with warm water and salt, have some honey, herbal tea or have lozenges.
- So what does storytelling have to do with your business? Everything! You’ve already had sessions on personal branding, and public speaking and designing your elevator pitch. This session is about telling a good story and giving a good presentations
- Now, what about digital story telling like a Ted Talk? As explained in the TEDx Speaker Guide, TEDx talks are required to be 18 minutes or less because an audience is good at focusing on one subject at a time in relatively short chunks. Lectures typically present a series of facts, somewhat like a laundry list of information. TED talks, however, explore a single idea with unwavering focus. When you present a singular idea, and avoid tangents and loosely related facts and stats, you give your audience a clear takeaway from your presentation, making your message easier to recall and more likely to inspire action. No matter where you intend to deliver your presentation, if you practice the TEDx style and only present one main idea in your presentation, you will have greater success as a speaker because your audience will be able to focus on your entire message. You can support your big idea with a few smaller points, but make sure that all of your points are part of the one, clear message of your presentation. Remember, start with the middle first. Not every speaker decides to use slides, but if they do, there’s one cardinal rule to follow: Keep it simple. Editing your speakers’ slides. A single, strong, graphic image or succinct line of text will tell your speaker’s story better than a crowded collage of pictures or long paragraph. Remember, people need to process everything you are saying while simultaneously absorbing the slides.
- 1. Extract meaning from your stories. We reviewed the power of storytelling, especially for presentations and TED talks. However do you remember to extract meaning from your stories for your audience during your presentations? If not, start now. If you do not wrap your personal stories in a message or lesson that relates to your central idea, your story will be like a balloon, floating next to you on the stage as decoration, instead of acting as an arrow that shoots your message directly into the hearts and memories of audience members.
- Don’t be vague. Be clear. Remember, you’ve already had some sessions on personal branding, and public speaking and designing your elevator pitch. This is different. This is about telling a story. Clearly articulate your story or idea so the audience has no doubt about the meaning of your presentation. Richard St. John shared 8 secrets of success. He was clear about his approach. He asked, Why do people succeed? Is it because they're smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success. Let’s take a look https://www.youtube.com/watch?v=UN79-Tv5GHY
- We’ve talk about what makes a good story and how to build a good Ted Talk with some examples. Now we are going to break into groups so you can start recording your stories. By now you should have developed a good story. One that will resonate wit the audience. Now it’s time to compose the narrative. Write your story down. Gather assets - images, sounds, video etc. Select multimedia contents - music, titles, video Remember to appeal to the senses. Give the audience what matters use humor. Use the senses. Make it relatable
- Let’s break into groups so we can start developing and if you have a recording device, recording your stories.
- Stories can be incorporated into all your forms of content: blogs, e-books, whitepapers, and even your “About us” page to captivate your audience. The value of storytelling can also be transferred to other departments to grow your business – for example training your sales reps to tell the story of your company or product or using your story to captivate investors and bring in the big bucks $$$. Once you learn to tell a good story, your audience is always going to be wanting more, which will turn your readers into leads, your leads into customers, and your customers into loyal customers.Pick a channel to share to. Decide what you will share (length, video or audio only). Taylor your story to your audience. Facebook is an older demo and Snapchat is younger. Post across platforms.
- We did a lot in our time together. Here is what we covered.
- I will leave you with this quote.
- I am a video producer with over 25 years of experience and over 8 years social media experience.