For the third year in a row, PGCC-TV and the Prince George’s Community College Mass Communications Department have partnered with Prince George’s County Public Schools (PGCPS) to host Student Media Day for students interested in pursuing careers in mass communications. The multi-day event is designed to promote careers in mass media and mass communications program.

1. Turning Your
Passion for
YouTube and
Social Media
into a Career
PGCC-TV
PGCC Mass Communications
Department
PGCPS
Media Day 2017
Presented by: Danielle Ricks

2. A Little About Me

3. Where To Find Me

4. What We Will Cover
➢The impact of social media
➢Current careers
➢Emerging careers
➢Teen influencers to watch
➢Training, skills and courses needed
➢ Real-time engagement during for Media Day

5. Social Media Explained

6. The Power of Social Media
https://www.youtube.com/watch?v=PWa8-43kE-Q&t=44s
Socialnomics 2017
https://www.youtube.com/watch?v=PWa8-43kE-Q&t=44s https://youtu.be/PWa8-43kE-Q

7. Social Media Explained
(with donuts)

8. Social Media Job Titles
Blogger
Brand Ambassador
Brand Manager
Community Manager
Content Manager
Content Strategist
Digital Communications
Professional
Digital Content Manager
Digital Media Manager
Digital Media Producer
Digital Media Supervisor
Director of Community
Director,
Communications Planning
Director, Online
Communications
Director, Social Marketing
and Brand
Communications
Director, Social Media
Marketing
Director of Social Media
Director of Social Media
Communications
Director, Social Media
Relations
Director of Social Media
Strategy
Engagement Coordinator
Engagement Manager
Interactive Media
Associate
Interactive Media
Coordinator
Interactive Media
Manager
Internet Marketing
Coordinator
Internet Marketing
Manager
Manager Digital and
Social Media
Manager, Social Media
Multi-Media
Communications
Specialist
Online Content
Coordinator
Social Media Account
Executive
Social Media Analyst
Social Media Assistant
Social Media Associate
Social Media Coordinator
Social Media Designer
Social Media Editor
Social Media Executive
Social Media Marketing
Coordinator
Social Media Manager
Social Media Producer
Social Media Specialist
Social Media Strategist

9. Careers In Social Media

10. Social Media Salary Guide

11. Social Media Career Path
https://www.youtube.com/watch?v=YQA252CkSyI

12. Salary Guide By Common Title

13. Emerging Careers In Social Media
Bloggers
Social Media
Influencers
Video
Producers

14. Teen Social Media Influencers
Izy Hossack
Since the age of 15, Izy
has been posting her
wonderfully original
recipes on her blog, Top
With Cinnamon. They
have been read by a
growing international fan
base winning her the
Saveur Magazine award
Jay Versace
At 19 Jay is called “The
Funniest Teenager on the
Internet.” Currently featured in
Teen Vogue, he initially broke
out with three million followers
on Vine. He translated that to
other platforms for longer-form
videos that he posts
on Instagram (2.4 million
followers), Twitter (800K
followers) and YouTube (553K+
followers)
Described as being Justin
Bieber's protege,
Madison exploded
instantaneously, as is the
culture now, when Biebs
tweeted a video of her
singing. Soon after, she
signed to Island Records.
The video that broke her
career was a cover
of Etta James' "At Last.”
Tez lives on Instagram
posting IG videos to his
370K followers. He's now
looking to get into
modeling. In the
meantime, he enjoys the
benefit of sponsored posts
like this one from Puma.
Madison Beer Tez Mengestu

15. Social Media Teen Watchlist
Bretman Rock has made the MTV “16
Rising Social Media Stars to Know in
2016” and the Time Magazine “30 Most
Influential Teens of 2017.” The talented
17 year-old from Hawaii is a makeup
wizard who shares hilarious tutorials
online. Bretman’s fame took off after he
uploaded a video titled “How to
Contour” to YouTube. Bretman has nearly
1.2 million Instagram followers that let to
him hosting the Miss Universe red carpet
show.
Photo https://twitter.com/bretmanrock

16. Teen YouTube Stars
Teala Dunn
Teala’s AwesomenessTV
channel, Tealaxx2 has
nearly 182K subscribers
and is packed with beauty
and style tips, bedroom
vanity tours, morning and
evening makeup routines,
gadgets and Sephora
purchases.
AwesomenessTV launched in 2012 as an aggregator and
curator of teen and tween-targeted original content.
Source: http://www.adweek.com/tv-video/meet-12-biggest-kids-stars-youtube-156180/

17. https://www.youtube.com/watch?v=vbg7bkvIPF4
Tealaxx2 YouTube Channel

18. Top 4 Social Media Skills
1.Good storyteller
2.Excellent writing
3.Audio and video
production
knowledge
4.Basic editing ability

19. Let’s Share!

20. ➢ Social Smarts: Be mindful about what you
are posting on your social network
channels.
➢ Privacy: Project yourself and your accounts
online.
➢ Appropriateness: Avoid provocative or
inappropriate pictures or posts.
➢ Avoidance: Do not engage with online
trolls or bullies.
Digital Footprints
A digital footprint is a trail of data you create while using the
Internet. In includes the websites you visit, emails you send, and
information you submit online.

21. Q & A

22. Where To Find Me