Personal branding is the process of managing and optimizing the way that you are presented to others. Social media is currently the best way to manage your personal brand online. I presented this session to a group of 20 women as part of the Mayor's Office on Women's Policy in Washington, DC. There are several tips for those just starting out or mid-way through their social media personal branding process.
Tiara Jason created a social media brand plan to network in the public relations and communications field and establish credibility. Her goals are to work as an event planner or PR professional for non-profits. Her portfolio will showcase her experience and work samples. She aims to get internships, help with a student conference, graduate with a BA in PR, and obtain a master's degree. Her social media presence on sites like LinkedIn, Facebook, Twitter, and Ning will represent her passion for social media and non-profits.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Social media cheat sheet for businessesPrayukth K V
This document provides an introduction to using social media for business purposes. It outlines the most popular social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube. It also describes popular social media management tools like Hootsuite and Sprout Social. Finally, it provides a 10 step process for developing an effective social media marketing strategy including aligning goals, creating a content calendar, listening to audiences, and evaluating performance.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
This document discusses social media marketing for businesses. It defines social media marketing as using websites to connect with people and share information online. Some key points made are:
Social media is important for businesses to improve brand awareness, engage customers, build brand loyalty at a low cost. Popular social media platforms for marketers include Facebook, Twitter, Instagram, and LinkedIn. The document provides tips on how to effectively use each platform to market a business, such as creating profiles, posting daily, engaging with influencers, and using hashtags. Both opportunities and pitfalls of social media marketing are outlined.
Social media for Healthcare Professionals TalkGreg Fry
Greg Fry is a social media trainer who delivers training on platforms like LinkedIn, Facebook, Twitter, YouTube and Instagram. He believes in having a clear business goal, strategy, great content and measuring results. Some key points from the presentation include embracing video and mobile, creating valuable content through things like livestreaming and Q&As, listening to customers and collaborating with others, and using social advertising to amplify content.
This document discusses the importance of social media for teachers' careers. It notes that due to changes in education and lack of jobs, teachers must use tools like LinkedIn, blogs, and websites to market themselves, connect with others, and potentially change careers. Statistics are provided showing the impact of social media and blogging on areas like leads, visitors, and job opportunities. The document recommends teachers set up profiles on sites like LinkedIn and blogs to build their personal brand, network, and foster opportunities.
Personal branding is the process of managing and optimizing the way that you are presented to others. Social media is currently the best way to manage your personal brand online. I presented this session to a group of 20 women as part of the Mayor's Office on Women's Policy in Washington, DC. There are several tips for those just starting out or mid-way through their social media personal branding process.
Tiara Jason created a social media brand plan to network in the public relations and communications field and establish credibility. Her goals are to work as an event planner or PR professional for non-profits. Her portfolio will showcase her experience and work samples. She aims to get internships, help with a student conference, graduate with a BA in PR, and obtain a master's degree. Her social media presence on sites like LinkedIn, Facebook, Twitter, and Ning will represent her passion for social media and non-profits.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Social media cheat sheet for businessesPrayukth K V
This document provides an introduction to using social media for business purposes. It outlines the most popular social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube. It also describes popular social media management tools like Hootsuite and Sprout Social. Finally, it provides a 10 step process for developing an effective social media marketing strategy including aligning goals, creating a content calendar, listening to audiences, and evaluating performance.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
This document discusses social media marketing for businesses. It defines social media marketing as using websites to connect with people and share information online. Some key points made are:
Social media is important for businesses to improve brand awareness, engage customers, build brand loyalty at a low cost. Popular social media platforms for marketers include Facebook, Twitter, Instagram, and LinkedIn. The document provides tips on how to effectively use each platform to market a business, such as creating profiles, posting daily, engaging with influencers, and using hashtags. Both opportunities and pitfalls of social media marketing are outlined.
Social media for Healthcare Professionals TalkGreg Fry
Greg Fry is a social media trainer who delivers training on platforms like LinkedIn, Facebook, Twitter, YouTube and Instagram. He believes in having a clear business goal, strategy, great content and measuring results. Some key points from the presentation include embracing video and mobile, creating valuable content through things like livestreaming and Q&As, listening to customers and collaborating with others, and using social advertising to amplify content.
This document discusses the importance of social media for teachers' careers. It notes that due to changes in education and lack of jobs, teachers must use tools like LinkedIn, blogs, and websites to market themselves, connect with others, and potentially change careers. Statistics are provided showing the impact of social media and blogging on areas like leads, visitors, and job opportunities. The document recommends teachers set up profiles on sites like LinkedIn and blogs to build their personal brand, network, and foster opportunities.
The document provides an overview of social media strategies for teams and organizations. It discusses establishing a social media presence across platforms like Facebook, LinkedIn, and Twitter to engage audiences and position the organization as an authority. It emphasizes having a clear purpose and goals, creating an editorial calendar to regularly share content, and measuring results with a scorecard to track engagement over time.
The document provides a social media audit and objectives for the University of Florida's social media presence. It analyzes follower counts and engagement rates across key platforms like Facebook, Twitter, Instagram, and LinkedIn. Goals are outlined to increase engagement rates by 3% in 6 months and brand mentions by 5% in a year. Strategies, roles, policies, and a response plan are proposed. Metrics like mentions, engagement rates, and posts are established to measure performance against objectives.
Powerpoint provided by the Arkansas State University Small Business and Technology Development Center at an Introduction to Social Media Marketing for Small Businesses workshop in Mountain Home, AR Tuesday, July 24, 2012.
Commonsense social media for small arts organizationsArts Cubed
The document provides 16 tips for small arts organizations to effectively manage their own social media campaigns. It advises conducting a skills inventory of staff and volunteers, using multiple social media outlets, engaging audiences through comments and shares, collaborating with other organizations, and evaluating social media strategies to deepen engagement and increase attendance. The overall goal is to promote the organization while spending less money.
This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
Small Business Roundtable: Social Media Beyond Basics - HANDOUTSarah Lee
This document provides guidance on building an effective content strategy by defining target audiences, identifying topics of interest, analyzing existing content performance, and mapping topics to relevant communication platforms. The key steps are:
1. Define target audiences and their needs/problems addressed by the business and core topic.
2. Break the core topic into smaller subtopics.
3. Analyze analytics of existing content to understand popular topics, audiences, and why those topics are engaging.
4. Map identified topics to relevant platforms like Facebook, Twitter, LinkedIn, Pinterest, and YouTube, considering each platform's strengths.
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
This document provides a social media strategy for a personal brand focused on increasing brand awareness through Facebook. The objectives are to increase online following by 30% and the number of weekly posted content. Strategies include boosting engaging posts, using the #paintersperspective hashtag, and partnering with local artists. Key dates include holidays and events in November. Responsibilities include managing social media platforms. The critical response plan addresses inappropriate user-generated content. Measurement will track use of the hashtag and consider future campaigns.
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersDorien Morin-van Dam
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
Here are three key ways to get a social media site noticed and build a loyal following according to the document: Network with influencers by following them, sharing their content, and mentioning them in posts. Include links to social media accounts on webpages, blogs, emails, and profiles to promote the accounts. Promote social media accounts offline by referring to them in printed materials like newsletters and posters. Be engaging by posting interesting, shareable content and responding promptly to user interactions.
The document discusses strategies for American Honey's social media presence across multiple channels. It begins with a social media audit that evaluates profiles and recommends updates. It finds fake accounts impersonating the brand and recommends having them removed. For Facebook, it suggests adding descriptions, videos, and curating engaging content. For Instagram, it analyzes past post performance and recommends lifestyle-focused visual content like bottle shots that inspire users. Videos generally get more engagement than photos on Facebook, while photos still perform better than videos on Instagram. The document provides analysis and best practices to optimize American Honey's social media marketing efforts.
El constructivismo es un modelo del conocimiento en el que el conocimiento no es una copia de la realidad, sino una construcción mental del individuo basada en sus conocimientos previos. Se produce a través de la interacción del sujeto con objetos y otros, y cuando es significativo para el sujeto. El constructivismo ruso aplicó este enfoque al arte para crear diseños útiles que apoyaran la nueva sociedad comunista. El movimiento evolucionó paralelamente al suprematismo y tuvo influencia en el diseño gráfico a través de carteles propagandí
El Enfoque Constructivista como Herramienta para El Aprendizaje.Leticia Chanis
Este documento describe el enfoque constructivista para el aprendizaje. Explica que desde una perspectiva constructivista, los estudiantes construyen su comprensión del mundo a través de sus experiencias y percepciones. También describe cómo Sócrates utilizaba preguntas para guiar a sus estudiantes a reconocer sus propias debilidades. Finalmente, destaca que desde un enfoque constructivista, el maestro juega un papel de guía que facilita las experiencias de aprendizaje de los estudiantes para que puedan construir su propio
The document provides an overview of social media strategies for teams and organizations. It discusses establishing a social media presence across platforms like Facebook, LinkedIn, and Twitter to engage audiences and position the organization as an authority. It emphasizes having a clear purpose and goals, creating an editorial calendar to regularly share content, and measuring results with a scorecard to track engagement over time.
The document provides a social media audit and objectives for the University of Florida's social media presence. It analyzes follower counts and engagement rates across key platforms like Facebook, Twitter, Instagram, and LinkedIn. Goals are outlined to increase engagement rates by 3% in 6 months and brand mentions by 5% in a year. Strategies, roles, policies, and a response plan are proposed. Metrics like mentions, engagement rates, and posts are established to measure performance against objectives.
Powerpoint provided by the Arkansas State University Small Business and Technology Development Center at an Introduction to Social Media Marketing for Small Businesses workshop in Mountain Home, AR Tuesday, July 24, 2012.
Commonsense social media for small arts organizationsArts Cubed
The document provides 16 tips for small arts organizations to effectively manage their own social media campaigns. It advises conducting a skills inventory of staff and volunteers, using multiple social media outlets, engaging audiences through comments and shares, collaborating with other organizations, and evaluating social media strategies to deepen engagement and increase attendance. The overall goal is to promote the organization while spending less money.
This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
Small Business Roundtable: Social Media Beyond Basics - HANDOUTSarah Lee
This document provides guidance on building an effective content strategy by defining target audiences, identifying topics of interest, analyzing existing content performance, and mapping topics to relevant communication platforms. The key steps are:
1. Define target audiences and their needs/problems addressed by the business and core topic.
2. Break the core topic into smaller subtopics.
3. Analyze analytics of existing content to understand popular topics, audiences, and why those topics are engaging.
4. Map identified topics to relevant platforms like Facebook, Twitter, LinkedIn, Pinterest, and YouTube, considering each platform's strengths.
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
This document provides a social media strategy for a personal brand focused on increasing brand awareness through Facebook. The objectives are to increase online following by 30% and the number of weekly posted content. Strategies include boosting engaging posts, using the #paintersperspective hashtag, and partnering with local artists. Key dates include holidays and events in November. Responsibilities include managing social media platforms. The critical response plan addresses inappropriate user-generated content. Measurement will track use of the hashtag and consider future campaigns.
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersDorien Morin-van Dam
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
Here are three key ways to get a social media site noticed and build a loyal following according to the document: Network with influencers by following them, sharing their content, and mentioning them in posts. Include links to social media accounts on webpages, blogs, emails, and profiles to promote the accounts. Promote social media accounts offline by referring to them in printed materials like newsletters and posters. Be engaging by posting interesting, shareable content and responding promptly to user interactions.
The document discusses strategies for American Honey's social media presence across multiple channels. It begins with a social media audit that evaluates profiles and recommends updates. It finds fake accounts impersonating the brand and recommends having them removed. For Facebook, it suggests adding descriptions, videos, and curating engaging content. For Instagram, it analyzes past post performance and recommends lifestyle-focused visual content like bottle shots that inspire users. Videos generally get more engagement than photos on Facebook, while photos still perform better than videos on Instagram. The document provides analysis and best practices to optimize American Honey's social media marketing efforts.
El constructivismo es un modelo del conocimiento en el que el conocimiento no es una copia de la realidad, sino una construcción mental del individuo basada en sus conocimientos previos. Se produce a través de la interacción del sujeto con objetos y otros, y cuando es significativo para el sujeto. El constructivismo ruso aplicó este enfoque al arte para crear diseños útiles que apoyaran la nueva sociedad comunista. El movimiento evolucionó paralelamente al suprematismo y tuvo influencia en el diseño gráfico a través de carteles propagandí
El Enfoque Constructivista como Herramienta para El Aprendizaje.Leticia Chanis
Este documento describe el enfoque constructivista para el aprendizaje. Explica que desde una perspectiva constructivista, los estudiantes construyen su comprensión del mundo a través de sus experiencias y percepciones. También describe cómo Sócrates utilizaba preguntas para guiar a sus estudiantes a reconocer sus propias debilidades. Finalmente, destaca que desde un enfoque constructivista, el maestro juega un papel de guía que facilita las experiencias de aprendizaje de los estudiantes para que puedan construir su propio
Didactica de las cs sociales disertacion (r).ppt finalhengelscastillo
El documento describe los principales enfoques constructivistas en pedagogía, incluyendo el enfoque psicogenético de Piaget, el enfoque cognitivo de Ausubel y el enfoque sociocultural de Vygotsky. Explica que en el modelo constructivista, el aprendizaje es un proceso dinámico donde el alumno construye activamente sus propios conocimientos. También destaca la importancia del aprendizaje significativo, donde los nuevos conceptos se relacionan con conocimientos previos.
La concepción constructivista de la enseñanza es un planteamiento de la psicología de la educación que trató de incorporar los procesos sociales, cognitivos, culturales y de desarrollo para explicar los procesos de aprendizaje
Este documento proporciona información sobre el constructivismo como movimiento artístico. Explica que el constructivismo surgió en Rusia entre 1914 y 1930 después de la Revolución de Octubre, se caracterizó por ser muy abstracto y utilizar figuras geométricas. Encontró un gran desarrollo en la escultura, arquitectura y diseño industrial. El documento también incluye secciones sobre competencias genéricas y disciplinares relacionadas con el arte, y propone una actividad para que los estudiantes respondan preguntas sobre el constructivismo
This document summarizes a webinar about instructional strategies for the 2014 GED test. The webinar introduced 5 major changes to the 2014 test, including alignment with Common Core standards, an increased focus on depth of knowledge, 100% computer-based testing, new pricing, and integration of subjects. It demonstrated an interdisciplinary sample lesson on poverty and had participants create their own lessons. The webinar discussed implications for instruction including preparing students for computer-based testing and promoting cross-subject learning.
El movimiento artístico del Neoplasticismo se centró en una concepción analítica y esencialista de la pintura que buscaba reducir la realidad externa a formas geométricas y colores puros para revelar una realidad más elevada. Sus fundadores, como Piet Mondrian y Theo van Doesburg, creían que el arte debía trascender la realidad material mediante el uso de líneas verticales y horizontales y los colores primarios. El Neoplasticismo influyó en la arquitectura a través de la colaboración entre pint
El suprematismo fue un movimiento artístico ruso de principios del siglo XX que se enfocó en formas geométricas abstractas como círculos, cuadrados y cruces. Fue iniciado por el pintor Kasimir Malevich en 1913 con su obra "Cuadrado negro sobre fondo blanco" y promovía el arte no figurativo y la abstracción pura. Los suprematistas formaron el grupo "Supremus" y destacaron artistas como Popova, Lissitzky, Rodchenko y Kandinsky.
El Neoplasticismo fue una corriente artística promulgada por Piet Mondrian en 1917 que proponía despojar el arte de todo elemento accesorio para llegar a la esencia a través de un lenguaje plástico objetivo basado en líneas rectas y pocos colores básicos. Artistas como Mondrian, Van Doesburg, Rietveld y Vantongerloo aplicaron estos principios a la pintura, arquitectura y escultura creando obras geométricas y equilibradas.
El documento presenta ejemplos prácticos de cómo se aplican diferentes teorías del aprendizaje en el aula. Describe cómo la teoría conductista se evidencia a través de refuerzos y condicionamientos, la teoría cognitivista mediante la resolución de problemas y la manipulación de objetos, y la teoría constructivista a través de la construcción de conocimiento y el aprendizaje significativo. También menciona la teoría ecléctica y su uso de estímulos, y la teoría del cambio conceptual y proyect
The document provides an introduction to visual art, defining it as the use of skill and imagination to create aesthetic objects or experiences that can be shared. It examines how art is perceived and classified, exploring elements like style, composition, and seeing. Key terms related to art are defined, and the purposes and importance of art are discussed, including how it can create beauty, enhance environments, influence society, and express beliefs, fantasy, protest, and more. Art is analyzed using components, elements, principles of design, and underlying concepts.
Este documento presenta 5 ejemplos que ilustran diferentes aspectos del aprendizaje conductista basado en la asociación estímulo-respuesta. Los ejemplos muestran cómo las conductas pueden fijarse rápidamente o a través de la repetición, y cómo el aprendizaje puede ocurrir a través de la observación así como de experiencias directas. También explican cómo las asociaciones pueden generalizarse y persistir aun cuando no se recuerde su origen.
Los teóricos conductistas estudiaron el aprendizaje mediante procesos como el condicionamiento clásico y operante. El condicionamiento clásico se refiere a la asociación entre estímulos y respuestas, mientras que el condicionamiento operante implica que las consecuencias de una conducta afectan la probabilidad de que se repita. Estos enfoques proporcionaron valiosas contribuciones a la educación al ayudar a comprender y modificar el comportamiento de los estudiantes.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Social Selling uses social media to boost marketing and sales. Social sellers search for, select, listen to and interact potential prospects via social media. Social selling enables you to identify, speed up and/or grow your business.
Here are 11 easy daily steps to boost your business.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
This document provides an introduction to various social media tools and how to use them effectively for business purposes. It discusses optimizing profiles on LinkedIn, writing blogs, using Facebook pages for teambuilding and awareness, engaging on Twitter by listening first and then joining conversations, and how social media can help establish a company and personal brand while improving search engine rankings. The key recommendations are to have a social media plan and strategy in place, regularly post engaging content, and interact with others on these various platforms.
We compiled information found on the internet and designed this presentation that we use to teach small businesses the basics of social media. This particular presentation was used in a workshop for the non-profit organization Rebuilding Together El Paso.
We presented them this beginner level material in a workshop designed to kick off their new social media marketing campaign.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
1. The document provides a 10 step guide to building a personal brand on social media. It discusses deciding which social media accounts to focus on, identifying areas of expertise, using apps to schedule posts, regularly sharing content, importing contacts, keeping posts positive and engaging, finding and joining relevant groups, maintaining a consistent brand voice and image, studying other influencers, and taking social media courses.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
This document provides an overview of social media and how it can be used for marketing purposes. It defines social media as forms of electronic communication used to share information online. It then discusses some key statistics about social media usage, including that around 7 in 10 Americans use social media and 69% of Americans use some form of social media. The document also covers the most popular social media platforms - Facebook, Instagram, LinkedIn, and Twitter - and provides basic definitions and statistics about each one. It emphasizes that social media can be used to expand a company's brand exposure and reach customers anywhere in the world.
Facebook has over 800 million active users, making it larger than the entire global population 200 years ago. If Facebook was a country, it would be the third largest in the world. Facebook is an effective marketing tool for both B2C and B2B companies, with over half of small businesses agreeing it benefits their business. LinkedIn is the world's largest professional network with over 120 million members. It allows users to connect with colleagues, find experts, and explore opportunities. YouTube is the world's largest video sharing site, with over 4 billion videos viewed daily and one hour of content uploaded every minute. Using YouTube for business through creating engaging, short videos and optimizing keywords can help show expertise and market products.
This document provides guidance on using various online communication channels for outreach, including social media, newsletters, blogs, and websites. It discusses why going viral on social media can help expand reach and engagement. Key benefits of social media mentioned include encouraging participation, conversation, and building awareness. Guidelines are provided on developing an effective social media presence and creating engaging content. Different social media platforms are compared and recommendations made for segmentation based on audience. Best practices are outlined for social media writing, incorporating marketing, and overcoming challenges.
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
The Garden Media Group represents clients in the gardening and green living sectors. GMG presented this workshop at the annual APLD Conference in Cleveland June 2011.
Social Media Marketing is all about constantly creating great and engaging content to give your business the much needed visibility. Would you like to practice SMM like a pro? Here are some expert tips and tricks that will make your social media engagement highly effective.
Another Basic Introduction to Social MediaSocial Status
Social media is an important tool for businesses that allows them to connect with customers, build their brand, and market themselves. Key platforms include blogs to share valuable content, Facebook to interact with communities, Twitter to communicate and find information, and LinkedIn for professional networking. When using social media, businesses should regularly post engaging content, monitor their accounts daily, and adhere to privacy and etiquette guidelines to build trust and avoid potential issues.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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