The document discusses a social media overview and planning framework for business use of social media. It provides examples of social media tools like Google Realtime, SocialMention, LinkedIn, Facebook, and Twitter. It also outlines a 5-step framework for planning a successful social media strategy, including listening, conversing, responding, measuring, and planning. The framework advises businesses to monitor conversations, engage with relevant audiences on appropriate platforms, handle responses professionally, track key metrics like sales and engagement, and continually refine their social media plan.

1. Social Media & BusinessSusan Hallamsusan@hallam.bizwww.hallam.biz

2. Today’s AgendaSocial Media OverviewExamples of the ToolsPlanning for Success

3. Google & Social Media: Google Realtime

5. Framework Step 1: ListeningWhat words (terms) help you to identify relevant conversations?Who are your opinion leaders?Where are the “touch points”?How will you monitor conversations?

6. Monitoring Your Digital Footprint

7. SocialMention

8. Framework Step 2: ConversingWho are you speaking to? Student Entrepreneurs? Other partners? Journalists?Which social media platforms do they use?Who is the “real” person who will be the voice of your SM?Create a content / editorial scheduleWhat good stuff (“link bait”) will you have your site?

9. Building Community Starts with One

10. LinkedIn Strategies

12. 44,000 “Enterprise Agency” on LinkedIn

13. Facebook for Entrepreneurs

14. Who is using Facebook?http://www.facebakers.com

15. Who is Using Facebook?

16. Business Support on Facebook

17. Twitter

18. Framework Step 3: RespondingHow will you handle responding?Public vs private respondingDo you have a Social Media policy?

20. Framework Step 4: MeasuringMoney is not a dirty word: SalesReverb: Fans, Followers, FriendsEngagement: Videos viewed, programmes downloadedQuality vs QuantityReturn on Investment

21. Google Analytics

22. Framework Step 5: Planning

24. Social Media & BusinessSusan Hallamsusan@hallam.bizwww.hallam.biz