The document discusses the Liberal Democrats' use of online tools to support their political campaigns from 1996 to 2008. It describes their early use of local candidate websites and blogs, then adoption of YouTube, Twitter, and Facebook. While online messages are important, the key is connecting people and helping them work for campaigns in the real world. The party has built an ecosystem of tools like an aggregator for Liberal Democrat blogs, online petition and event tools, and local Facebook campaign pages to better organize supporters and run local initiatives. Moving forward, the goal is to extend this online ecosystem while still focusing on collaboration and activities in the real world.

1. Online Campaign Management Case Study: British Liberal Democrats

3. How Web 2.0 took us back to reality

4. A CONVENTIONAL JOURNEY

5. 1996

6. 1998

7. 2001

8. 2005

9. 2008

10. Local candidate websites

11. Local blogs

12. YouTube

13. Twitter

14. Facebook

15. Flickr

16. Moment of Truth

17. The battleground is still in the real world

18. Not about “messages”. It’s about connecting people and helping them work for our campaigns.

19. libdemblogs.co.uk Lib Dem blog aggregator

20. Banners and TV

21. Liberal Tweets

22. … and giving tools for real world campaigning

23. flocktogether.org.uk Events and resources (and skills… to follow)

24. National petition support & local campaign generator Enable supporters to run ‘single-issue campaigns’

25. Local Facebook campaigns (infinitely higher response from ‘real people’)

26. Single-sign on

27. … and building an eco-system

28. libertyresearch.org.uk Support online surveying and remote data input

29. lists.libdems.org.uk List manager

30. Extranet Campaigning materials for trusted members

31. Bulk email - PHPlist Open Source Bulk Email Software

32. Photo archive

33. Software deals All use same software – means fast sharing of leaflets

34. Election software

35. Where from here?