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November 13, 2009 Presented to “Nuts & Bolts”  Mississippi School Public Relations Association Jackson, Miss. Copyright 2009, The KARD Group
Speaker Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s a Different World
Have things really changed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo
 
Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grunig’s Four Models of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Customer Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fund Raising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does Twitter compare?
What’s Twitter good for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Glossary of terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding other users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding other users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications abound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Now it’s up to you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next step? Do some research  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kristie Aylett, APR The KARD Group PR/Marketing 228-826-5650 [email_address] Twitter.com/KrisTK LinkedIn.com/in/KristieAylett Copyright 2009, The KARD Group

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MSPRA 2009

  • 1. November 13, 2009 Presented to “Nuts & Bolts” Mississippi School Public Relations Association Jackson, Miss. Copyright 2009, The KARD Group
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.  
  • 7. United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo
  • 8.  
  • 9.
  • 10.
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. How does Twitter compare?
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.  
  • 29.
  • 30.
  • 31. Kristie Aylett, APR The KARD Group PR/Marketing 228-826-5650 [email_address] Twitter.com/KrisTK LinkedIn.com/in/KristieAylett Copyright 2009, The KARD Group

Editor's Notes

  1. Brands get burned online YouTube videos document unclean restaurants (Domino’s Pizza, KFC/Taco Bell) Motrin pulls campaign after bloggers attack Dell recalls batteries Comcast Cable
  2. Motrin ad: flickr.com/photos/fpra/1397634550 JetBlue logo: flickr.com/photos/fpra/1397634550
  3. http://www.flickr.com/photos/27132029@N06/3022781883/