Using Location Data To Create An Enhanced User Experience, Digiday Publishing Summit Key Biscayne, September 21st, 2016
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Tom Kenney's and Michael Boord's presentation from DPS Key Biscayne, September 2016
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Using Location Data To Create An Enhanced User Experience, Digiday Publishing Summit Key Biscayne, September 21st, 2016
- 1. USING LOCATION DATA TO CREATE AN ENHANCED USER EXPERIENCE &
- 2. LOCATION DATA HELPS DELIVER RELEVANT CONTENT Leveraging AP’s global presence: • 263 Locations • 106 Countries • Over 1400 daily newspapers • Broadcasters and radio members
- 3. LOCATION DATA HELPS DELIVER RELEVANT ADVERTISING Providing useful information for the consumer
- 4. LOCATION DATA BOOSTS THE VALUE OF AD INVENTORY $8.4B $11.3B 2015 2016 eCPMs increase between 20%-30% Location-targeted mobile ad spend will grow by 35% this year Source: IAB - Four Ways Publishers Can Use Location Enhanced Ad Products, 2016
- 5. TAKEAWAYS: • Location information is scary, be respectful • Location is distinctly mobile and the key value prop • Proximity is a powerful input to create relevance and context
- 6. THANK YOU! Andrew Slater VP, Publisher Services Andrew.slater@vervemobile.com Michael Boord Global Director, Mobile Products mboord@ap.org
Editor's Notes
- RESELLER PARTNERSHIP This presentation is designed to show how partnering with Verve can create powerful new revenue streams and empower your adverting with next generation capabilities. We’ll first look at how direct relationships boost our partners revenue. Then we will take a look at why location is key to unlocking the potential of mobile advertising, and how Verve utilizes that data to deliver memorable, relevant ads for brands, ultimately channeling that revenue to it’s supply partners. Then we’ll look at our SDK—the core of our business. It’s what separates Verve from everyone else in this space. Because the SDK provides a framework that makes our Verve’s 1st Party data the best in the industry, all our publishing partners benefit from it. It drives demand and enhances the data captured elsewhere. However, integrating that SDK can completely revolutionize a partner’s business, offering the most robust set of location based advertising capabilities alive in the market today. Furthermore, SDK partners are the cornerstone of Verve’s demand. The first option for sourcing supply. It’s is true that Verve’s business is experiencing dramatic growth each quarter. Verve’s SDK partners reap the benefit of that just as much as we do. Finally, we’ll discuss our reseller / audience extension partnership. This potentially opens up the entire scope of Verve’s capabilities and inventory to your direct team. A key point about this relationship is that we are not passive partner. We work hand-in-hand with you to tailor the offer to suit your business. Then we become a proactive partner throughout the year, offering in market sales training and enablement and marketing collateral support. Our goal is to inform, inspire and activate your team, so that we, Verve are not just a supplier of technology, but a critical asset to your organization.
- RESELLER PARTNERSHIP This presentation is designed to show how partnering with Verve can create powerful new revenue streams and empower your adverting with next generation capabilities. We’ll first look at how direct relationships boost our partners revenue. Then we will take a look at why location is key to unlocking the potential of mobile advertising, and how Verve utilizes that data to deliver memorable, relevant ads for brands, ultimately channeling that revenue to it’s supply partners. Then we’ll look at our SDK—the core of our business. It’s what separates Verve from everyone else in this space. Because the SDK provides a framework that makes our Verve’s 1st Party data the best in the industry, all our publishing partners benefit from it. It drives demand and enhances the data captured elsewhere. However, integrating that SDK can completely revolutionize a partner’s business, offering the most robust set of location based advertising capabilities alive in the market today. Furthermore, SDK partners are the cornerstone of Verve’s demand. The first option for sourcing supply. It’s is true that Verve’s business is experiencing dramatic growth each quarter. Verve’s SDK partners reap the benefit of that just as much as we do. Finally, we’ll discuss our reseller / audience extension partnership. This potentially opens up the entire scope of Verve’s capabilities and inventory to your direct team. A key point about this relationship is that we are not passive partner. We work hand-in-hand with you to tailor the offer to suit your business. Then we become a proactive partner throughout the year, offering in market sales training and enablement and marketing collateral support. Our goal is to inform, inspire and activate your team, so that we, Verve are not just a supplier of technology, but a critical asset to your organization.
- RESELLER PARTNERSHIP This presentation is designed to show how partnering with Verve can create powerful new revenue streams and empower your adverting with next generation capabilities. We’ll first look at how direct relationships boost our partners revenue. Then we will take a look at why location is key to unlocking the potential of mobile advertising, and how Verve utilizes that data to deliver memorable, relevant ads for brands, ultimately channeling that revenue to it’s supply partners. Then we’ll look at our SDK—the core of our business. It’s what separates Verve from everyone else in this space. Because the SDK provides a framework that makes our Verve’s 1st Party data the best in the industry, all our publishing partners benefit from it. It drives demand and enhances the data captured elsewhere. However, integrating that SDK can completely revolutionize a partner’s business, offering the most robust set of location based advertising capabilities alive in the market today. Furthermore, SDK partners are the cornerstone of Verve’s demand. The first option for sourcing supply. It’s is true that Verve’s business is experiencing dramatic growth each quarter. Verve’s SDK partners reap the benefit of that just as much as we do. Finally, we’ll discuss our reseller / audience extension partnership. This potentially opens up the entire scope of Verve’s capabilities and inventory to your direct team. A key point about this relationship is that we are not passive partner. We work hand-in-hand with you to tailor the offer to suit your business. Then we become a proactive partner throughout the year, offering in market sales training and enablement and marketing collateral support. Our goal is to inform, inspire and activate your team, so that we, Verve are not just a supplier of technology, but a critical asset to your organization.