Give Mobile Users What They Want, Video Ads With Smaato, Digiday Publishing Summit Key Biscayne, September 21st, 2016
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Terrance Coles' presentation from DPS Key Biscayne, September 2016
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Give Mobile Users What They Want, Video Ads With Smaato, Digiday Publishing Summit Key Biscayne, September 21st, 2016
- 1. Mobile Video Ads Give Users What They Want TERRENCE COLES VP OF SUPPLY PARTNERSHIPS, AMERICAS
- 2. Version 01.01 Press Play on Mobile Video Copyright © 2016 Smaato Inc. All Rights Reserved. 9/22/2016 2
- 3. Version 01.01 The Right Creative for the Right Impact Copyright © 2016 Smaato Inc. All Rights Reserved. 9/22/2016 3
- 4. Version 01.01 Video Ads Shift to Mobile U.S. Mobile & Desktop Video Ad Spending 2016 - 2018 Copyright © 2016 Smaato Inc. All Rights Reserved. 9/22/2016 4
- 5. Version 01.01 Outstream Viewability Copyright © 2016 Smaato Inc. All Rights Reserved. 9/22/2016 5 You need at least 50%* *
- 6. Version 01.01 Outstream In Action How it works on Smaato Copyright © 2016 Smaato Inc. All Rights Reserved. 9/22/2016 6 Outstream on Smaato is autoplay with audio muted when at least 50% in-view
- 7. Give Your Users Mobile Video Terrence Coles VP of Supply Partnerships, Americas Terrence.Coles@smaato.com
- 8. ABOUT SMAATO Smaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005. Smaato’s SPX is a global, intelligent and free-to-use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 app developers and mobile publishers. The company’s worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages over 10 billion ads every day around the world, across over 1 billion unique mobile users each month. San Francisco, CA T: +1 (650) 286-1198 americas@smaato.com New York City, NY Tel: +1 (646) 650-5030 americas@smaato.com Hamburg, Germany T: +49 (40) 3480 9490 emea@smaato.com Singapore, SG T: +65 63366 254 apac@smaato.com Thank you!
Editor's Notes
- Marketers and advertisers will use a blend of both static and video images You’ve got to be aware of the potential for video Video will make a greater impact on their subjects Help them understand that
- Smaato's latest Global Trends in Mobile Advertising report: Mobile video ads drove 11X higher eCPM for publishers – Can we add this stat to the slide plus maybe a graphic of a phone with a video ad showing - That’s 1,042% uplift over traditional ad formats in Q1 2016
- Cowen and Company predicts that: - By 2018, ad spend in mobile video will not only double - (at $9.9 billion) - But will also overtake desktop video in the U.S. (can we illustrate this in the slide with maybe a bracket showing the delta??)
- A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least 2 consecutive seconds, as defined by the Media Rating Council (MRC) in conjunction with the Interactive Advertising Bureau (IAB)
- Video Plays: When more than 50% is visible Muted Video Pauses: When less than 50% is visible User moves to a different screen Video Ends: Replay button displays Call-to-action appears