1. PREMIUM LOCAL MEDIA WEBSITES /ADVANCED TARGETING SOLUTIONS
Every Impression Matters!

2. The purpose of this meeting today is to not only introduce you
to LION Digital Media, and our various digital media
TODAY’S AGENDA
advertising capabilities, but more importantly to learn more
about your agency, your clients and your role in fulfilling
their digital advertising objectives.
I’ll briefly share with you my background, our company’s
capabilities and our value proposition for our agency
partners . However, I would like to spend most of our time
together listening to you and asking questions about the
specific challenges and opportunities you encounter when
executing a local or advanced targeted digital campaign.
As a result of our meeting today, I trust that we will form a
mutually beneficial partnership that results in extraordinary
results for you and your clients.

3. Who We Are:
ABOUT LION DIGITAL MEDIA
 LION provides digital advertising support services for the
benefit of all types and sizes of advertising agencies.
 LION is a leading provider in the delivery of LOCAL
audiences for strategic digital advertising campaigns.
 LION creates digital media plans that feature guaranteed
impressions by site, section, position, ad size and can
include unique and customized placements.
 Founded in 2006 by Industry veterans from Microsoft,
msnbc.com, Scripps, BELO and internet.com.
 Offices in Seattle/Denver/New York with a national
presence in every market.

4. What We Do:
ABOUT LION DIGITAL MEDIA
 Aggregate and fulfill specific and guaranteed digital media
placements at both the local and national level.
 We work for the agency, so we are site/technology agnostic and not
tied to any specific inventory or publisher.
 LION utilizes a proprietary database of over 9,000 local, national,
portal, social, niche and mobile sites.
 Strategic and comprehensive website/device/technology selections
and aggressive rate negotiations.
 Execute campaigns utilizing all ad formats and technology including:
display, search, email, video, rich media, mobile, social, contextual,
semantic, behavioral targeting and re-targeting.
 Plan-Buy-Serve-Track-Report-Optimize-Deliver-Invoice-Analyze

5. ABOUT LION DIGITAL MEDIA
How This Benefits Your Team:
 A single point of contact, from start to finish, for our agency partners
on multi-site/multi-market buys.
 With our model, our agency partners incur no additional costs for our
services!
 Client Ready - Accurate and timely proposals, reports and analytics.
 An uncompromising commitment to customer service.
 Behind the scenes, heavy lifting, white label solution that allows you
to:
1. Capitalize on your client relationships,
2. Benefit financially from our work,
3. Seamlessly scale and remove barriers to entry for new
interactive initiatives.

6. Multiple industry experience: QSR’s, Healthcare, State Lotteries, political, CVB’s, public
utilities, banks, credit unions, automotive, events, retail, consumer packaged
goods, hospitality and travel, technology, recruitment and many more.
CAMPAIGNS & BRANDS

7. Full suite of ‘White Label’ solutions designed especially for Advertising Agencies
OUR SERVICES
• Customized media plans
• Local market/ site research Define Campaign Goals / Objectives / Budget
• Creative Services
Local Research/ Site Selection/ Rate & Avail requests
• Media Buying
• 3rd Party Ad Serving Rates, Availability
• Campaign Analysis/
Optimization Publisher Negotiation/ Custom Media Plan
• Unified delivery reports
Present Plan
• Client ready presentations
• Single-point Billing Approve Plan
Agency Site IO’s/ Ad Serving/ Optimization
LION
Site
Single point Delivery Report/ Billing
All services provided at NO COST to the agency!

8. Tactical Approaches
Local Media: Aggregate online visitors to Local TV station, Newspaper and Radio
TACTICAL APPROACHES & STRATEGY
websites rival the audience of the largest national sites. Over 9,000 local media outlets in
the LIONShare Database.
Site Targeted: Buying high ROI placements on sites that index highest for target
audience can be especially productive – especially with rich media ads. Evaluate and
select sites with best forecasted ROI.
Local Media Ad Network: For national advertisers that wish to be on local media sites
LION provides Ad Network with efficient CPM’s and high performance ROI.
Audience Targeting: Contextual and Behavioral: Target Behaviorally, Contextually and
Demographically to target People in the target audience.
Social Media and Mobile: Reach audiences via local and national social media/blogs
and generate scale in local geographies by layering local media and national mobile.
CPC Display Ads: While click rates are typically low and targeting is not strong, CPC
placements can increase the retargeting pool and generate massive reach very
inexpensively.
Retargeting: Utilize retargeting capabilities to maximize ROI. Reach individuals who
have visited your site across thousands of websites by deploying pixels on high traffic
pages.

9. Thousands of Local Media Websites
THOUSANDS OF LOCAL MEDIA WEBSITES
Reaching more than 120 million monthly visitors across the US
59% of Americans visit local news sites every week.
Frank M Magid Associates/Hearst TV (Nov 2010)

10. Why Local Media?
WHY LOCAL MEDIA?
More Engaged Audience Stronger Demographics More Effective Advertising
 According to the OPA (Online Publishers Association)
 Visitors to local media sites such as online newspapers, TV and magazines – are more
likely than visitors to other sites to take action after seeing local ads: from making
purchases to visiting sites and stores
 Local media sites attract valuable audiences that spend more money online than visitors to
other local sites
 Local newspaper and TV sites lead all others in advertising trust
 Local content sites attract a high number of influencers – the first person others come to for
local recommendations
 A 2010 study by The Media Audit, reported that ads on local TV news websites were
found to do a better job than advertisements on most other types of sites in terms of:
 Keeping viewers in the know regarding products and services
 Driving purchase of products
 Trustworthiness
 Advertising products that appeal to the viewer (Media Audit)
 In November of 2012 Newspaper website visitors reached
 Over 113 million unique users (NAA.org)
 73% of all Internet users earning $100K or more.
 Median Income $81K
 55% of Internet adults 25-34.
 Median Age is 41

11. T)
A Typical Competitor Local Media Plan
• $50K Budget (6 major online websites)
• Target SC Adults
• 3 week campaign
PROJECTED CAMPAIGN
PERFORMANCE
Impressions delivered:
4.5 million impressions
Reach: (unique audience)
1,500,000 unique users
Clicks: 4,000

12. A Typical LION Local Audience Plan
A)
LIN
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BU
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LIN
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LI
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(21 select online websites)
$50K Budget
Target SC Adults
3 week campaign
PROJECTED CAMPAIGN
PERFORMANCE
Impressions delivered:
5.5 million impressions
(1 million more imps)
Reach: (unique
audience)
2,136,000 unique users
(400,000 more people)
Clicks: 10,000
(6000 more clicks!)

13. REACH: Audience Overlap is Minimal on Typical Media Buy
Source: Mediaplex site overlap analysis, Seattle WA. Three week LION client campaign, Local media websites in Western Washington.

14. Sample LION Media Plan Seattle DMA Example
CUSTOMIZED MEDIA PLANS

15. Relentless with optimizations, analytics & reporting
REPORTING & ANALYTICS
Our Typical Reports Include:
• Impressions ordered / Pacing
• Weekly pacing and performance
• Impressions delivered / Over – Under
• CTR and ROI Analysis
•Reach & Frequency (by site)
• Geo-location (by site)
• Audience Overlap (by site)
• A midstream optimizations
•Creative (by size, by message).
•Extensive analytics for Rich Media

16. Mobilize Your Marketing
LION Local Mobile Network
Powered by over 4,000 Local Media Mobile
turn-key mobile solutions Websites and Growing Daily!
 Scalable:
(Over 4,000 Local Media Websites in all 210 DMA’s)
 Accountable:
(3rd Party Ad Serving)
 Available Channels:
(Mobile Web, Text SMS, In-Application, Video, Voice) campaign solutions
 Available Ad Units:  Branding
(IAB Mobile banners, Text, Rich Media, Interstitials) (reach users in the right place at the right time)
 Targeting Options:  Tap to Call
(Geo, Behavior, Carrier, Content, Context, Demo, Device) (users place an outgoing call to advertiser)
 Content Targeting Options:  Tap to Locate
(News, Sports, Business, Entertainment, Traffic, Weather) (users find, closest car dealer or movie theatre, etc)
 Platforms available:  Tap to Order Brochure
(Android, Blackberry, iPad, iPhone, Palm,Windows) (users receive materials by supplying their address)
 Full Service:  Tap to Enter
(Strategy, Buying, Reporting, Optimizing, Creative) (users enter text or sweepstake to win prizes)
 Tap to receive Email
(users receive an email and a link to online site)
 Tap to Receive Mobile Coupon
(users receive an electronic coupon on their phone)
 Tap to Buy
(users purchase with a credit card and add to bill)

17. Standard IAB Flash units are compatible with In Banner Video and Video Pre-Roll.
nearly every website.
CREATIVE OPTIONS
Rich Media ad formats are accepted by most local media web sites and are highly Impactful.

18. THANK YOU!
CHRIS CODA
CCODA@LIONDIGITALMEDIA.COM
202-360-8787
We are a full service interactive advertising and support services organization. Driven by the vision of seasoned industry
experts, our reputation as leaders in the digital advertising space has been built on our uncompromising drive to make your media
plan a success. Proven systems, tailored to optimizing campaign performance, have resulted in the achievement of unprecedented
ROI’s for our satisfied and growing client base. Whether you are an interactive agency looking to outsource any element of your
process, or a traditional agency looking for a proven white label solution, we have the resources and experience to do the “heavy
lifting” while you reap the benefits of a masterful execution.