The document summarizes Venyoo, a startup that aims to become the leading mobile map provider for venues like stadiums, theme parks, and malls. It provides real-time, customized mobile maps and guides to help visitors navigate venues and find amenities. Venyoo sees opportunities in bringing indoor location and mobile mapping technologies to large venues, which currently lack tools to understand customer behavior. Its solution includes personalized maps, routing, recommendations, and analytics to improve the customer experience and generate new revenue streams for venues. The founders are seeking $750k in seed funding to develop the product and marketing.

1. Custom mobile maps for venues
Founders: Scott Larson & Tim BrennanVENYOO © 2014 Confidential. All rights reserved.

2. Slide 2
OUR VISION
To become the leading mobile map provider
by creating real-time, location based mapping
solutions for venues and their visitors

3. Slide 3
THE PROBLEM
• Venues lack the data necessary to understand customer
behavior and preferences
• Customers are unaware of products and services available,
resulting in missed revenue opportunities
• It’s difficult to find and rendezvous with friends
• Locating the car afterwards can be challenging
• It can be hard to tell the best way in and out of the stadium
• Venues are often hard to navigate
Stadiums, theme parks, malls, convention centers, resorts, airports and hospitals
are notoriously difficult to navigate and often a cause of major frustration
Slide 3

4. Slide 4
THE CUSTOMER SOLUTION
• Cloud-based repository of hyper-local, real-time
mobile maps and guides for iOS and Android
• Customized for pedestrian-friendly locations
• Functionality:
− Shortest distance routing
− Routing based on user preferences
− Search nearby food, drinks and merchandise
vendors
− Crowd-sourced and curated recommendations
− Customer profiles with social media integration
“Google Maps meets Yelp for venues”
VENYOO allows venues
to create dynamic,
preference-based
mobile maps that take
the hassle out of
attending live events
and delivers the venue
experience at its best

5. Slide 5
THE VENUE SOLUTION
• Contextualized analytics based
on user preferences and user data
• Increased revenue streams
− Higher conversion and retention rates
− New advertisement revenue streams
• Personalized advertising and
promotions
• Stronger engagement with
customers in real-time
• Improved traffic flow
• Improved customer satisfaction
The VENYOO platform improves the venue experience while providing
new revenue streams and increasing current revenue streams

6. Slide 6
COMPELLING MARKET OPPORTUNITY
TECHNOLOGY
Mobile Apps
• Over 268B downloads and $77B in revenue
by 2017
Indoor Location-Based Mapping
(iBeacon technology)
• Wireless location-based applications to reach
$14.5B in 2014
• Indoor location-based services to reach
$4B by 2018
• 25,000 facilities with indoor location services
in 2014
“GARTNER: Mobile Apps Will Have Generated $77 Billion In Revenue By 2017.” Business Insider. Web, April 2014.
The Amusement Park Guide. Tim O’Brien. 5th Edition, 2003.
“Convention Center Directory.” Cvent.com. Web, April 2014.
“Airports Q&A.” Airlines.org. 2014. Web, April 2014.
“Shopping Centers.” The Columbia Encyclopedia, 6th ed. 2013. Web, April 2014.
“Changing the game; Outlook for the global sports market to 2014.” PWC. 2011. Web, April 2014.
“Privewaterhouse Coopers: U.S. Music Market to Grow 5.5% by 2016, Digital Revenue to Overtake Physical.” Billboard. 2012. Web, April
2014.
“Total Attendance at Popular Music Concerts in the U.S. from 2003 to 2011.” Americans for the Arts. 2014. Web, April 2014.
“Indoor Location & Mapping Services Report.” IndoorLBS.com. 2014. Web, April 2014.
“Indoor Location Market to Reach $4 billion in 2018, Predicts ABI.” Fierce Mobile IT. 2013. Web, April 2014.
“Beacons: What They Are, How They Work, And Why Apple’s iBeacon Technology is Ahead of the Pack. 2014. Web, April 2014.
VEN UES
• Over 1,297 stadiums, arenas, and ballparks
in the U.S.
• Nearly 300 amusement parks
• Over 300 convention centers with 30K square
feet or more
• Over 500 airports offering commercial air travel
• Over 1,000 regional malls with at least 2
department stores
• $16.5B in gate revenues for live sporting event
• $8.7B spent on concerts and live music festivals
by roughly 55M attendees
A significant opportunity exists to bring mobile app and indoor location based
mapping technology to the massive venue industry

7. Slide 7
PRODUCT DEVELOPMENT PLAN
The VENYOO product can either be a standalone app or
integrated with existing applications via software development
kit (SDK)
Two prototypes have been created, one for an NHL arena and
one for an MLB ballpark
VENYOO has developed a sample app that can be downloaded on iOS devices
Demo: youtu.be/X9FcSATVqnQ
Slide 7

8. THE BUSINESS MODEL
Subscription based recurring revenue
model
• Annual subscription for venues
• Professional services fee
Data metrics and reporting based
on volume of data, frequency and
breadth of analytics
• Annual data subscriptions for venues
VENYOO allows for multiple revenue streams including a recurring revenue model,
data analytics, advertising and partnership opportunities
Advertising
• In-app advertisements driving revenue
Future development opportunities
• Partnerships with other industry
players such as ticketing and
merchandise companies
Slide 8

9. Slide 9
COMPETITIVE OPPORTUNITIES
VENYOO is uniquely positioned to develop hyper-local mobile
maps for large venues. VENYOO provides the highest quality native
mobile mapping experience by incorporating crowd sourced
reviews, social media integration and data analytics that are
specifically tailored to enhance the large venue experience
Competitive Advantages
• Maps are cached for offline use
• Engineered for the mobile
platform and user experience
• iBeacon technology integration
• Search-ability
• Drawn to scale and
aesthetically appealing
• Include multiple zoom levels
• Completely accurate maps
with no reliance on GPS
• Completely customized for
each venue

10. CUSTOMER ACQUISITION &
MARKETING PLAN
Sales Strategies
• Business development managers targeting key
verticals in key locations
• Tradeshows — Panelist @ S.E.A.T.
• Conferences — Panelist @ StreetFight West and
ESRI User Conference
• Meetups — GeoSpatial LA, Cross Campus
• Business and personal networks
Marketing Strategies
• Online marketing (SEO, SEM, PPC)
• PR
• Print advertising
Launch Strategy
• Focus on stadiums (NFL, NBA, MLB, NHL, MLS & NCAA)
GOA LS
− Establish and
convert leads
− Reach sales goals
− Increase marketing
traction and brand
awareness
− Increase site traffic
− Maximize SEO
VENYOO has developed a sales and marketing plan that will allow the
company to quickly on-board new venues
Slide 10

11. Slide 11
THE FOUNDING TEAM
Key Hires
Business Development Representative | Lead Developer and 5 Staff Developers
Marketing Manager and Customer Service Representative
Bios of VENYOO’s advisory board can be found in the appendix
Over 12 years of corporate experience across
multiple disciplines. Tim has spent time in
various roles in Finance, Real Estate,
Consulting, and most recently technology
sales and business development. Tim’s main
responsibilities will be sales, driving revenues,
new business development along with
general management responsibilities.
VENYOO’s management team brings the experience, expertise, and connections
required to exponentially build on the company’s potential
15 years of software industry experience.
Masters in Computer Science. PMI
certified and has managed multiple multi-
million software project implementations.
Scott’s main responsibilities will be
product roadmap, investor relations,
team management.
Scott Larson, CEO
PRODUCT MANAGEMENT
Tim Brennan, CMO
BUSINESS DEVELOPMENT AND SALES
Slide 11

12. Slide 12
PROFIT & LOSS
VEN Y OO
P ROJECTS TO
A TTRA CT:
- 10 venues in year 1
- 29 in year 2
- 74 in year 3
- 118 in year 4
- and 182 in year 5
Year 1 Year 2 Year 3 Year 4 Year 5
Venue Subscriptions $180,301 $1,073,967 $2,840,683 $5,067,269 $7,881,430
Data Subscriptions $216,362 $1,288,760 $3,408,820 $6,080,723 $9,457,716
Monthly Ads $115,901 $690,363 $1,826,037 $3,257,321 $5,066,309
Total Revenue $593,978 $3,305,289 $8,706,035 $15,288,006 $23,750,510
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Revenue by Source
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue $593,978 $3,305,289 $8,706,035 $15,288,006 $23,750,510
COGS $725,497 $2,027,040 $4,554,437 $7,226,326 $10,814,066
Operating Expenses $573,027 $1,308,621 $2,197,004 $3,139,022 $4,400,652
Gross Profit -$704,546 -$30,373 $1,954,595 $4,922,658 $8,535,793
-$5,000,000
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000

13. Slide 13
FUNDING REQUEST & USE OF FUNDS
• Requesting $750K in seed capital
• Use of Funds
− $75K in startup costs
− $175K in marketing and operating expenses
− $500K in sales and software development
• Invested $120K in personal startup capital to date
− Developed sample app
− Developed pitch deck and financial model
− High initial interest and traction
− Finalist in L.A. startup weekend pitch contest presented by
the Kauffman Foundation
VENYOO is seeking $750K in seed funding to accomplish the
Company’s growth goals
MILESTONES
Build out key dev team
Prove significant market
opportunity
Secure all IP and legal
liabilities
Go live with targeted
strategic customers
Slide 13