AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

2. Internet in India
● 400 Million + Internet users in India
● Expecting to reach 650 Million by 2016
● Urban base of internet grew 65% - 197 Million
● Rural base of internet grew 99% - 80 Million

3. What
Why
How
? Promoting the brand
Increasing Conversions
Engage the user
Our Agenda

4. The AdWords Advantage
Geo-TargetingDefining budgets
Tracking successReal time flexibility
Relevancy
Remarketing
Device -Targeting Day/Time -Targeting
Interested
User

5. Strategy
Defining the objectives
( choosing the right campaign)
• Creating Awareness
• Increasing customer
base
• Engaging Customers
• Measuring the results
• Improving further
Targeting the right
Audience
• Interested Customers
• Potential Customers
• Current Customers

6. • Google.com
• Search
Partners
Promotion Platforms
Search Network
• In app Ads
• Banners-
Desktop
• Mobile sites
Display Network
• Youtube
Video

7. Search Ads

8. Display Ads

9. Targeting
Location Audience Devices
Demographics
Interest
Smart phones
Tablets
Desktops
Target location / City/
State / country

10. Lets work together
Thank you
Thank you