A Product Approach To News, Digiday Publishing Summit, Key Biscayne September 2016
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David Perpich's Presentation from DPS Key Biscayne 2016
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A Product Approach To News, Digiday Publishing Summit, Key Biscayne September 2016
- 1. A Product Approach to the News
- 2. Traditional News Companies Digital Platform Companies Focus: Reporting & Distributing Original Journalism Focus: Aggregated News Destinations & Superior User Experiences Focus: Digital Products Powered by our Journalism
- 6. A daily morning briefing pinned to the top. Prepare me for the day. Homescreen User Homescreen Product Catch me up quickly. Help me feel connected to the world. Help me make daily decisions. Bullets and one sentence stories highlight the essential information from the story. Immersive images and videos. Daily, predictably placed service journalism.
- 7. Editors make recommendations through curated recipe collections Help me decide what to cook. Give me a tool to save and organize my recipes. Guide me through the process so I can improve my skills. Let me remember the details of a prepared dish by writing notes on my recipes. The Recipe Box feature keeps all our users saved recipes in one place. Cooking Guides teach skills that help our users become better, more confident cooks. Users form a community in conversation around a recipe. Cooking User Cooking Product
- 8. 1. Teams, not functions 2. News as an experience, not a report 3. Fusing content and utility
Editor's Notes
- From Journalism to a Journalism-Powered Product Company If we are to become an indispensable destination, we must recognize that journalism and guidance alone will not be enough to meet our readers’ needs. The user experience is just as important a piece in unlocking the value of our journalism and guidance, whether that is creating new forms of communicating information, personalizing the news experience or creating user tools for the discovery and saving of recipes. In other words, we need to become more like a digital product company powered by our journalism and less like a news report that is merely distributed digitally. Our products must unite journalism, editorial judgment, design, technology and even monetization to create a collective whole that is greater than the sum of its parts. This is an imperative if we are to compete with the Facebooks, Snapchats, and Twitters of the world who are competitive destinations for news and lifestyle information and who are winning with superior user experiences. However, we can win too. These platform players are digital product companies that lack our journalistic foundation. And on the other end of the spectrum, most traditional news companies lack a competency beyond reporting and distributing their journalism. The Times therefore has the unique opportunity to unite user experience, journalism and guidance into a digital product offering that is unmatched by traditional news competitors or pure play digital product competitors.
- the key themes Our Path Forward (Mark, can you share this document with libby?). I'd like to use this slide:
- the key themes Our Path Forward (Mark, can you share this document with libby?). I'd like to use this slide:
- the key themes Our Path Forward (Mark, can you share this document with libby?). I'd like to use this slide:
- Storytelling: A flexible system to support more expressive story forms (edit + adv) within an adaptive experience This new system will allow us to: 1) Scale high-impact, mobile-first visual stories (demo) 2) Add more storytelling tools to our journalist's arsenal (demo) 3) Create story experiences that are tailored to audience contexts and needs 4) Introduce a premium in-line only advertising model (demo) 5) Create an integrated marketing strategy across brand and consumer revenue