Winning IN The Digital Economy: The New Normal, Digiday Retail Summit, June 27th, 2016
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Sam's Huston's Presentation from the Digiday Retail Summit on June 27th, 2016 in Nashville.
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Winning IN The Digital Economy: The New Normal, Digiday Retail Summit, June 27th, 2016
- 1. Performance can maintain a baseline of success during times of transition Performance is no longer enough
- 3. Thinking Transversally Making connections within and across channels Connecting above the line and below the line media Connecting platforms and delivery mechanisms 1 2 3
- 4. UNDERSTAND CONSUMERS AS PEOPLEAND MACHINES TOO
- 5. Understanding People Begin organizing for the segment of one Understand people and machines Examine changing interfaces 1 2 3
- 7. Building Experiences Experiences are how people build beliefs Simple experiences can have a big impact on the journey Empathy and innovation create new forms of value 1 2 3
Editor's Notes
- Jeremy did a wonderful job capturing some of the challenges we face as we strive to drive business outcomes, drive sales, increase traffic, in the digital economy and I just want to reiterate- performance is no longer enough. There is a very real threat of ROI’ing yourself out of business. Now more than ever, it’s critical that we pull ourselves away from the dashboard, out of reporting and QBR’s to take a clear look at the category, competition, the horizon line and develop long tern strategies for continues success.