Harnessing The Power of Content To Drive Consumer Behavior, Digiday Content Marketing Summit, August 25th, 2016

Editor's Notes

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4. The desire isn’t to just live longer. It’s to live longer well, physically, mentally, socially as well as financially. So clients don’t just need our help with financial planning.
5. According to the researchers at Stanford, a strong body is accomplished by avoiding risky behaviors and practicing healthy behaviors. A lot of emphasis has been put on exercise, and the research is encouraging. Across all age groups, the percentage of the population exercising three time per week increased from 1999 to 2011. * When it comes to risky behaviors – a sedentary lifestyle is at the top of the list. You may have recently heard a new mantra credited to Dr. James Levine that “Sitting is the new smoking”.** In fact, he says that sitting is more dangerous than smoking, kills more people than HIV and is more treacherous than parachuting. We are sitting ourselves to death. And the data from Stanford bear this out. A majority of the population admits to sitting more than 5 hours a day, and the percentage of the population sitting 5 or more hours a day has increased across all age groups from 1999 to 2011. *Stanford Center on Longevity, “The Sightlines Project: Seeing Our Way to Living Long, Living Well in 21st Century America,” February 2016. **Diana Gerstacker, The Active Times, “Sitting the New Smoking – 7 Ways a Sedentary Lifestyle is Killing You,” September 5, 2014.
6. What if I told you that chatting with your neighbors and going out to dinner with your friends is also good for your longevity? Well that is exactly what the researchers at Stanford Center on Longevity found. To live well in your later years, a social portfolio may be just as important as your client’s financial portfolio. A robust social portfolio can increase the odds of a long healthy life while social isolation is linked to chronic illness and shorter lives. A social portfolio that includes friends and neighbors supports brain health but it also is associated with less sedentary behavior.* Even though research proves the importance of social networks, American’s social networks are getting smaller, especially in the 55-64 year age group. 55 – 64 year old age group compared to 55 to 64 year olds 20 years ago - less likely to be socially engaged - less likely to have meaningful interactions with their spouse/partner - weaker ties to friends, family, and neighbors - less likely to engage in church or community activities You as a financial advisor can foster an environment that produces and supports rich social lives therefore helping clients prepare for a sound mind in aging years. Stanford suggests that financial advisors should help their clients create savings goals that includes a portion of their savings for social interactions. In addition, as an advisor, you can also be part of their social portfolio by having regular meetings and hosting client seminars. *Amy Yotopoulos, Stanford Center on Longevity, “Social Portfolios are Just as Important as Financial Portfolios,” forthcoming.
7. Sometimes it is surprising what kind of lifestyle they can aspire too. (READ EACH BIO).
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