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Landmark_Newsletter

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Landmark_Newsletter

  1. 1. Multi Platform Advertising Sites Irish Examiner & Breaking News Online: • Banner campaigns, high impact formats Irish Examiner & Breaking News Mobile: • Banner campaigns and Rich Media capabilities Irish Examiner & Breaking News iPhone & Android App: • Banner campaigns and Rich Media capabilities Irish Examiner & Breaking News iPad app: • Banner campaigns and Rich Media capabilities
  2. 2. Landmark Digital Local, national and international audience network 2.8 million UU per month & 20 million PIPM
  3. 3. Breakingnews.ie Description: Leading online news resource with the latest news from Ireland and around the world.
  4. 4. BreakingNews.ie - Demographics 53% 47% Dublin Age Profile: 69% Visit the Site Every Day 37% 30% 20-39 25% 40-49 40% 50+ CEO/Senior Manager Cork 14% Self Employed Rest of Munster 13% 16% Office Rest of Leinster Connaught Ulster Other 21% 9% 4% 2% Unemployed Trainee/Student Retired Other 9% 34% 3% 5% 14% 19%
  5. 5. Irish Examiner Description: Online edition of Irish Examiner covering national and international news and current affairs.
  6. 6. Irish Examiner - Demographics 66% 34% Dublin Rest of Munster 30% 20-39 25% 40-49 40% 50+ CEO/Senior Manager 16% Cork Age Profile: 36% Visit the Site Every Day 31% Self Employed 12% Office 12% Rest of Leinster 8% Unemployed Connaught 7% Trainee/Student Ulster 4% Retired Abroad 18% 22% Other 21% 4% 5% 17% 23%
  7. 7. Sponsorship Package Opportunity to buyout section and have exclusivity on the Irish Examiner and Breaking News across web, mobile and tablet. 100%, 75% and 50% SOV opportunities. Sponsorships available on: – Business sections – Sports sections – Lifestyle and Showbiz sections – Property section (Irish Examiner)
  8. 8. What is Native Advertising? Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. • Runs within the editorial stream on the sites Features • Integrates fully into the design and editorial concept of the vertical • Is useful to and meets the expectations of the sites audience – adds value • Remains clearly marked as advertising content • Created collaboratively between the site and the client • Add value to consumer experience • Opportunity for Native Advertising on the Irish Examiner and Breakingnews.ie on mobile, tablet & web
  9. 9. Native Advertising on Landmark Advertising and Branding opportunities: • HPTO • Leaderboard and MPU impressions • Expandable MPU or halfpage • Designated hub • Sponsored story • Social media integration • Advertisement feature […] with logo
  10. 10. Vodafone Hub Irish Examiner
  11. 11. Vodafone Hub Irish Examiner
  12. 12. Munster Rugby Case Study
  13. 13. Munster Rugby Case Study
  14. 14. Munster Rugby Case Study
  15. 15. Landmark Web Formats Web Formats Available on Irish Examiner and Breaking News Opportunities • Native Advertising • Sponsorship • HPTO • High Impact MPU & Leaderboard • Billboard • Pushdown • Sidekick • Cascade • Slider • ePlayer Integration • E-Player Integration
  16. 16. Landmark Mobile Formats Mobile Formats Available on Irish Examiner and Breaking News Opportunities • Standard • Rich media • Interstitial • Mobile pull • Mobile slider • Sponsored story • E-Player Integration

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