Audience Data Influences Native, Digiday Publishing Summit Europe, October 2016

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Digiday

Dolly Jones' presentation from DPSE Nice in October 2016

Marketing

Dolly Jones
Digital Strategy Director 
BRITAIN
AUDIENCE DATA
INFLUENCES NATIVE

IDENTIFY & MARRY
TRAFFIC TRENDS &
CLIENT KPIs

3 KEY
TAKEAWAYS
Treat branded content as you
would editorial content; from
idea to optimization1
2
3
Be creative with data: marry KPIs
to trafﬁc trends
Contextualize, and be unique
within the context in which you are
offering content

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