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Selling Groceries Is Digital Business, Digiday Retail Summit, June 28th, 2016

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Carrie Bienkowski's presentation from the Digiday Retail Summit on June 28th in Nashville

Published in: Marketing
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Selling Groceries Is Digital Business, Digiday Retail Summit, June 28th, 2016

  1. 1. Hello! We’re Peapod.
  2. 2. 2 We will keep surviving – and thriving Founded in 1989 by brothers Andrew and Thomas Parkinson Garage in Chicago → America's leading Internet grocer, delivering more than 35 million orders across 24 U.S. markets Omni-Channel Approach • Subsidiary of international Ahold • Working in partnership with Ahold USA supermarkets Stop & Shop, Giant Food Stores (Giant-Carlisle) and Giant Food (Giant-Landover) • Delivery: Home and Business • Pick-Up: Curbside and Metro Innovation • Personalized mobile • Meal Kits • Local Farm Box 1989
  3. 3. 3 Think mobile only 54% % of orders ‘touched by mobile’ 34% % of orders that are mobile only 44% % of 1st orders ‘touched by mobile’ 52% % more sessions on mobile Feb2016 5% % growth of unique mobile users in the last year
  4. 4. 4 Meet customers where they are, and make transitions easy • New Peapod UI/UX built with several distinct layouts for multiple screen sizes • Ensures a consistent shopping experience regardless of device • One URL and same HTML regardless of device, means it’s easier and more efficient for Google to index content Mobile: Morning Desktop: Daytime Tablet: Evening
  5. 5. 5 Power of open platforms: reacting and responding to insights The search bar is so last year • In the last two years, the number of smartphone owners using voice assistants has more than doubled (+120%) • In the next 5 years, at least 50% of all searches are expected to be images or speech Seamless journey from inspiration to cart • Partnerships and API integrations enable us to quickly respond to larger mobile and consumer trends • Meal Planning solutions - Recipe planning like Gatheredtable - Inspiration like Pinterest
  6. 6. 6 Power of open platforms: reacting and responding to insights The search bar is so last year • In the last two years, the number of smartphone owners using voice assistants has more than doubled (+120%) • In the next 5 years, at least 50% of all searches are expected to be images or speech Seamless journey from inspiration to cart • Partnerships and API integrations enable us to quickly respond to larger mobile and consumer trends • Meal Planning solutions - Recipe planning like Gatheredtable - Inspiration like Pinterest
  7. 7. 7 Key takeaways Meet customers where they are, and make transitions easy Power of open platforms Think mobile first Think mobile first

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