SPLASH aims to provide donors with aggregated information on nonprofits to help donors make more informed funding decisions. It combines ratings and reviews from multiple websites into a single platform. This enables donors, especially savvy donors, to easily research nonprofits and share insights with less knowledgeable donors through social media. The goal is to funnel more donations to effective nonprofits while reducing fundraising costs.

2. An Introduction to SPLASH: What SPLASH does and why it’s importantThe Problem Donors want their funding to have an impact, but most lack the time or knowledge to conduct extensive research and synthesize the information on the variety of websites that rate or review nonprofits. Our SolutionSPLASH is a one-stop shop that enables savvy, highly educated donors to gather information and provide specific actionable information to their friends and family through social networking.

3. These ambassadors use SPLASH’s resources to create and share timely insights that become transformational learning moments.

4. Ultimately, SPLASH empowers increasingly savvy donors, funnels more funds to the most effective nonprofits, and reduces fundraising costs for those nonprofits.

11. Our initial users are savvy donors who already give based on relative performance. These “heavy users” disseminate their research and draw in less-savvy donors with easy to digest information. Converted users gain new insights into high impact giving and how to use SPLASH.Filling the GapsAll groups benefit from SPLASH and all groups who want to can give according to actual performance.SPLASH targets all the major gaps in donor behavior.

12. The Big PictureQ: Why are there so many websites dedicated to providing reliable information about nonprofits?A: Maybe it’s because of the lack of market signals and consistent information sharing in the nonprofit world.WHAT IF SPLASH aggregated not only the information currently available but also encouraged nonprofits to submit additional data on methodology and results…AND THEN opened up that aggregated information for data mining and analysis to determine best practices?SPLASH can move the needleforward in the dialogue on nonprofit effectiveness.

13. The Virtuous CircleSPLASH allows nonprofits to interact with donors and beneficiaries on one platform.2. Data mining about their donors allows nonprofits to tailor their message more effectively.1. Nonprofits can connect with donors to learn more about their donor base.3. Individual donations provide a vital supplement to grant funding.4. Increase in smart giving encourages transparent metrics and feedback loops.

14. Cost of DevelopmentInitial CostInitial Cost developed by aggregating average costs of developing websites and smartphone apps.Recurring cost estimates allow for the development of partnerships to offset costs.Maintenance costs include a developer’s salary, continued webhosting, and website management.Final costs are an estimate for the first year of operations.Web Design$20,000Development$62,000Recurring CostMarketing$9,000Maintenance$93,000Total Y1CostTotal Cost No Partners$184,000Total Costs With Partners$71,000

15. ImplementationPhase I: DevelopmentWebsite construction