SlideShare a Scribd company logo
#atlassian
Social Media Awareness 
Using HipChat for Real-Time 
Communication in Social Media 
THAD WEST • CEO • ISOS TECHNOLOGY • @ISOSTHAD
Smartphone owners age 18-44 
Have their phone on or near 
them for all but up to 2 hours of 
their waking day
Smartphone owners age 18-44 79% Have their phone on or near 
them for all but up to 2 hours of 
their waking day
What’s Important?
What’s Important?
What’s Important?
What’s Important?
Sorry For The Delay In Responding, Our 
Twitter Feed Is Open 09:00-17:00 GMT. 
Please DM Your Baggage Ref And We'll Look 
Into This. 
@BritishAirways, 2013 
” 
“
Automation to the Rescue!
Automation to the Rescue!
We have a team…
We have a team…
We have a team…
Solution: Visibility 
across the 
organization
HipChat to the Rescue 
• Group and Video Chat Built 
for Business 
• Group Topic Rooms 
• Complete Chat History 
• Access Anywhere, Any Device 
• API & Integrations
…Almost All Of Our Electronic 
Communications Begin In HipChat, Whereas 
Before It Was Fragmented Between Email, IM, 
And SMS. 
” 
THAD WEST, ISOS TECHNOLOGY 
“
Communication Monitoring Strategy 
Solution 
Goals 
Simple Integration 
Advanced Integration 
Taking i t Fur ther
Keep Isōs peeps 
up to date on 
marketing efforts
All communication 
directed at Isōs 
from all channels
All communication 
regarding key Isōs 
people
All communication 
on our strategic 
partners, e.g. 
Atlassian
All communication 
on our competition
Communication Monitoring Strategy 
Solution 
Goals 
Simple Integration 
Advanced Integration 
Taking i t Fur ther
Account 
Profile & Page 
! 
! 
! 
*Nothing on “Likes” 
Page 
! 
! 
! 
*Faked via email 
Page 
Zapier Support 
COLUMN TITLE COLUMN TITLE COLUMN TITLE
Account 
Profile & Page 
! 
! 
! 
*Nothing on “Likes” 
Page 
! 
! 
! 
*Faked via email 
Page 
Zapier Support 
COLUMN TITLE COLUMN TITLE COLUMN TITLE
Account 
Profile & Page 
! 
! 
! 
*Nothing on “Likes” 
Page 
! 
! 
! 
*Faked via email 
Page 
Zapier Support 
COLUMN TITLE COLUMN TITLE COLUMN TITLE
Account 
Profile & Page 
! 
! 
! 
*Nothing on “Likes” 
Page 
! 
! 
! 
*Faked via email 
Page 
Zapier Support 
COLUMN TITLE COLUMN TITLE COLUMN TITLE
Account 
Profile & Page 
! 
! 
! 
*Nothing on “Likes” 
Page 
! 
! 
! 
*Faked via email 
Page 
Zapier Support 
COLUMN TITLE COLUMN TITLE COLUMN TITLE
Communication Monitoring Strategy 
Solution 
Goals 
Simple Integration 
Advanced Integration 
Taking i t Fur ther
What is Robotron 
Understanding HipChat Bots 
• REST API 
• v1 - Need XMPP 
• v2 - Webhooks!
Communication Monitoring Strategy 
Solution 
Goals 
Simple Integration 
Advanced Integration 
Taking i t Fur ther
Possibilities
Possibilities 
I n i t i a t e 
Communication 
f rom HipChat
Possibilities 
I n i t i a t e 
Communication 
f rom HipChat 
Watch Social 
Network 
Relationships
Possibilities 
I n i t i a t e 
Communication 
f rom HipChat 
Location 
Based 
Watch Social 
Network 
Relationships
Possibilities 
I n i t i a t e 
Communication 
f rom HipChat 
Location 
Based 
Watch Social 
Network 
Relationships 
Inter net of 
Things
Possibilities 
I n i t i a t e 
Communication 
f rom HipChat 
JIRA 
Integration 
Location 
Based 
Watch Social 
Network 
Relationships 
Inter net of 
Things
Thank you! 
THAD WEST • CEO • ISOS TECHNOLOGY • @ISOSTHAD

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