4. Platforms
We must be able to
reach everything
that connects to
the Internet.
Laptops
iPhone
Tablets Android
Computers/Smart TV
5. Q: What is a QR Code?
1. A new dance craze
2. A new PAC
3. A way to connect your physical
campaign to mobile devices
6. QR Codes help connect your physical
campaign to mobile devices
How to Use this QR Code:
1. Get Free QR Reader App.
2. Point your phone at a QR
Code
3. Go directly to online site,*
find a location, or call a
number
* If you have a separate address for a mobile site, make sure you make the QR Code with the mobile address!!
7. 30 Tech Terms You Should Know
API AVATAR HASHTAG CREATIVE
COMMONS
CROWDSOURCE
CSS #FF GEOTAG CROWDFUND HTML
CURATION MEME METADATA PODCAST PLN
QR CODE SEO SENTIMENT SOCIAL
INFLUENCER
SMO
TAG CONTENT EMOTICON URL VIRAL
WEB 2.0 WIDGET WIKI RETWEET EXTENSION
9. The Anatomy of a Tweet
Every Tweet should contain three elements:
Statement • Link • Hashtag
10. A Facebook Page
can be created by a
business, organization,
or famous personality
FACEBOOK PAGE FACEBOOK GROUP
Facebook pages are public.
People “like” the page to follow it.
They receive updates when you
add to the page.
Facebook Groups are
made up of people who
are gathered around one
interest and want to
discuss it.
11. EMAIL CAN STILL BE USEFUL--
BUT IT MUST BE VISUAL AND
TO THE POINT.
12. 10,000 free emails for
non-profit organizations
and a discount for emails
beyond that amount.
13. Mail Chimp is
Located in
Alpharetta, GA
Mail Chimp provides an easy-to-use add-in for
Google Docs that lets you email directly from
Docs--and if you make a mistake, you can
change the doc and the email will be changed!
See a Tutorial Here.