Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload, Lisboa 13th of OctoberBy Cesar Christoforidis @cesarchris
AgendaWheqe is facebook qight now?...wheqe• is it going? Maqk & Sheqyl The Facts & Stats!• 6 ways to detect fake fans on• facebook Top Socio-Video campaig• Maqket oveqview and oppoqtunities in Poqtugal
About Socialbakers• Prague, London, San Francisco, October 31, 2011 Munich, Paris, Dubai, Mexico “We are a „customer developed‟ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept City, Sao Paulo, Istanbul telling us the metrics they wanted to see.”• 350,000 marketers across 60+ countries, every continent Used by Leaders• Founded in 2008 as Social Media Agency• Team of 130+ people, Launched Socialbakers platform 2009• Facebook Preferred Developer Consultant with 3 out of 4 badges (only one in Europe)
Mark and Sheryl CEO – on a mission to connect the worldCOO – Drive Revenue Growth
The Stats• Over 1.13 trillion likes since launch in February 2009• 140.3 billion friend connections• 219 billion photos uploaded• 17 billion location--‐tagged posts, including check--‐ins• 62.6 million songs have been played 22 billion times --‐ that’s about 210,000 years of music!! • The median age of the user is about 22 • Facebook has more 600m mobile users
Predictions• facebook share price will increase beyond expectations in Q1 2013• facebook will have 1 in 4 people in the world registered by the end of 2014• E-commerce will be integral part of facebook’s future success