Upload, Lisboa  13th of OctoberBy Cesar Christoforidis     @cesarchris
AgendaWheqe is facebook  qight now?...wheqe• is it going?  Maqk & Sheqyl  The  Facts & Stats!• 6 ways to detect  fake fa...
About Socialbakers• Prague, London, San Francisco,                       October 31, 2011  Munich, Paris, Dubai, Mexico   ...
Mark and Sheryl                             CEO – on a mission to connect the worldCOO – Drive Revenue Growth
The Facts +800m in 2 years
The Stats• Over 1.13 trillion likes since launch in February 2009• 140.3 billion friend connections• 219 billion photos up...
Predictions• facebook share price will increase beyond  expectations in Q1 2013• facebook will have 1 in 4 people in the  ...
How to detect fake fans?
Now you know.………you’ve been warned
Top Socio-Video  campaigns
Who’swinning inSocial?
Most Engaged in Portugal
LEADERSfor their SOCIALCUSTOMER SERVICE
Muito Obrigado!Please follow me on twitter       @cesarchris
Why do we do it?Metrics in social media – ENGAGEMENT RATE
Cesar@socialbakers.com            M: +44 781 447 8060            www.socialbakers.comLink me:       Like&Friend me:       ...
Share & Create Great Content•   Pictures and Videos
Sales!
Secqets to asuccessful media    stqategy         Deploy  Plan            Measure
Press!
Cool Articles
Short and concise
Benchmark Engagement
How to build the Strategy?
Set simple goals
Interact, don’t preach!
Censoring in a crisis adds    fuel to the fire..
You’re never too big to say          sorry
Don’t waste your time
Don’t understand WHY they do it, just accept      hundreds of millions of them do!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!
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Upload Lisboa 2012:Cesar Christoforidis: SOCIALBAKERS: WHO'S WINNING IN SOCIAL? AND HOW ARE THEY DOING IT!

  1. 1. Upload, Lisboa 13th of OctoberBy Cesar Christoforidis @cesarchris
  2. 2. AgendaWheqe is facebook qight now?...wheqe• is it going? Maqk & Sheqyl  The Facts & Stats!• 6 ways to detect fake fans on• facebook Top Socio-Video campaig• Maqket oveqview and oppoqtunities in Poqtugal
  3. 3. About Socialbakers• Prague, London, San Francisco, October 31, 2011 Munich, Paris, Dubai, Mexico “We are a „customer developed‟ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept City, Sao Paulo, Istanbul telling us the metrics they wanted to see.”• 350,000 marketers across 60+ countries, every continent Used by Leaders• Founded in 2008 as Social Media Agency• Team of 130+ people, Launched Socialbakers platform 2009• Facebook Preferred Developer Consultant with 3 out of 4 badges (only one in Europe)
  4. 4. Mark and Sheryl CEO – on a mission to connect the worldCOO – Drive Revenue Growth
  5. 5. The Facts +800m in 2 years
  6. 6. The Stats• Over 1.13 trillion likes since launch in February 2009• 140.3 billion friend connections• 219 billion photos uploaded• 17 billion location--‐tagged posts, including check--‐ins• 62.6 million songs have been played 22 billion times --‐ that’s about 210,000 years of music!! • The median age of the user is about 22 • Facebook has more 600m mobile users
  7. 7. Predictions• facebook share price will increase beyond expectations in Q1 2013• facebook will have 1 in 4 people in the world registered by the end of 2014• E-commerce will be integral part of facebook’s future success
  8. 8. How to detect fake fans?
  9. 9. Now you know.………you’ve been warned
  10. 10. Top Socio-Video campaigns
  11. 11. Who’swinning inSocial?
  12. 12. Most Engaged in Portugal
  13. 13. LEADERSfor their SOCIALCUSTOMER SERVICE
  14. 14. Muito Obrigado!Please follow me on twitter @cesarchris
  15. 15. Why do we do it?Metrics in social media – ENGAGEMENT RATE
  16. 16. Cesar@socialbakers.com M: +44 781 447 8060 www.socialbakers.comLink me: Like&Friend me: Follow me:(anytime) (meet me first) (when you want)
  17. 17. Share & Create Great Content• Pictures and Videos
  18. 18. Sales!
  19. 19. Secqets to asuccessful media stqategy Deploy Plan Measure
  20. 20. Press!
  21. 21. Cool Articles
  22. 22. Short and concise
  23. 23. Benchmark Engagement
  24. 24. How to build the Strategy?
  25. 25. Set simple goals
  26. 26. Interact, don’t preach!
  27. 27. Censoring in a crisis adds fuel to the fire..
  28. 28. You’re never too big to say sorry
  29. 29. Don’t waste your time
  30. 30. Don’t understand WHY they do it, just accept hundreds of millions of them do!

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