Get more Social Fresh training at http://socialfresh.com/training
Find out more about Social Fresh Conferences at http://socialfreshconference.com
THE SOCIAL MARKETER'S 2014 TOOLKIT
(over 100 software and tool recommendations)
Learn what tools top social marketers use for monitoring, publishing, content, automation and lead gen.
We're Going To Show You...
Tips for content marketing research, finding better stories, trends and content.
Software for editorial calendars and content organization.
Tools for publishing, scheduling, analytics, polls, surveys, content creation and automation.
Apps for taking better photos, editing images, and publishing.
Co-presenters:
Sarah Evans
http://twitter.com/PRsarahevans
Jason Keath
http://twitter.com/JasonKeath
Moderator:
Jason Yarborough
http://twitter.com/yarby
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
Facebook Instant Articles, Apple News, and Accelerated Mobile Pages all offer new distribution opportunities to address the limitations of today's mobile web experience.
What are these new distribution channels and how can marketers and publishers leverage them?
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
What is responsive design? Why does it exist? How do we implement it? What challenges lie ahead in the world of responsive design? This presentation was given at WordPress Tel Aviv meetup to discuss these issues.
Get more Social Fresh training at http://socialfresh.com/training
Find out more about Social Fresh Conferences at http://socialfreshconference.com
THE SOCIAL MARKETER'S 2014 TOOLKIT
(over 100 software and tool recommendations)
Learn what tools top social marketers use for monitoring, publishing, content, automation and lead gen.
We're Going To Show You...
Tips for content marketing research, finding better stories, trends and content.
Software for editorial calendars and content organization.
Tools for publishing, scheduling, analytics, polls, surveys, content creation and automation.
Apps for taking better photos, editing images, and publishing.
Co-presenters:
Sarah Evans
http://twitter.com/PRsarahevans
Jason Keath
http://twitter.com/JasonKeath
Moderator:
Jason Yarborough
http://twitter.com/yarby
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
Facebook Instant Articles, Apple News, and Accelerated Mobile Pages all offer new distribution opportunities to address the limitations of today's mobile web experience.
What are these new distribution channels and how can marketers and publishers leverage them?
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
What is responsive design? Why does it exist? How do we implement it? What challenges lie ahead in the world of responsive design? This presentation was given at WordPress Tel Aviv meetup to discuss these issues.
More and more startups look towards WordPress to get their website off the ground, and for good reason! WordPress is Open Source, so you’re not locked into one vendor forever; it integrates well with search and social marketing; it’s easy to manage; and the themes are either free or cost very little! It’s many a startup’s dream come true. But there are many factors you need to consider - like how to pick a theme, where to host your site, etc. This presentation covers all these issues.
Facebook Video: Insights, Trends & Best PracticesTubular Labs
There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.
In this webinar, Mark Robertson, and Carla Marshall (Editor in Chief of Tubular Insights), will present tips and trends for Facebook video.
- The Power of Native Video on Facebook
- What's Unique about Facebook Video
- Best Practices to Maximize Viewership & Engagement
- Facebook Live Trends and Best Practices
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Two of our very own goddesses, media veteran Kimberley Kennedy and PR pro Elyse Hammett, APR gave this presentation for the PRSA GA Chapter monthly seminar on Thursday, January 12th at Maggiano’s Buckhead.
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
DBW15 Workshop by Jellybooks on Book Discovery & Discoverabilty - Finding and...Andrew Rhomberg
We live in an age of abundance. Over 1 million new books are published every year and that's just in the English language. In total more than 30 million books are available on Amazon to buy. The choice facing any reader is enormous.
How does an author or publisher make their book stand out and facilitate readers discovering them? This workshop gives a few tools and tips on how to make books more discoverable.
The slides are the omnibus version of an 8-part workshop at the Digital Book World workshop “Discovery & Discoverability – Finding and Growing an Audience” held at Hilton Midtown in New York City on Tuesday 13th January 2015.
Business Growth and Enhancing Consumer Experience Through Online Payment Rashed Moslem
E Commerce is the next big thing in Bangladesh. I have prepared this presentation with industry data and my experience in digital industry. I tried to show how online payment can enhance consumer experience in the long run and how consumer behavior is changing over the time.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
More and more startups look towards WordPress to get their website off the ground, and for good reason! WordPress is Open Source, so you’re not locked into one vendor forever; it integrates well with search and social marketing; it’s easy to manage; and the themes are either free or cost very little! It’s many a startup’s dream come true. But there are many factors you need to consider - like how to pick a theme, where to host your site, etc. This presentation covers all these issues.
Facebook Video: Insights, Trends & Best PracticesTubular Labs
There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.
In this webinar, Mark Robertson, and Carla Marshall (Editor in Chief of Tubular Insights), will present tips and trends for Facebook video.
- The Power of Native Video on Facebook
- What's Unique about Facebook Video
- Best Practices to Maximize Viewership & Engagement
- Facebook Live Trends and Best Practices
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Two of our very own goddesses, media veteran Kimberley Kennedy and PR pro Elyse Hammett, APR gave this presentation for the PRSA GA Chapter monthly seminar on Thursday, January 12th at Maggiano’s Buckhead.
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
DBW15 Workshop by Jellybooks on Book Discovery & Discoverabilty - Finding and...Andrew Rhomberg
We live in an age of abundance. Over 1 million new books are published every year and that's just in the English language. In total more than 30 million books are available on Amazon to buy. The choice facing any reader is enormous.
How does an author or publisher make their book stand out and facilitate readers discovering them? This workshop gives a few tools and tips on how to make books more discoverable.
The slides are the omnibus version of an 8-part workshop at the Digital Book World workshop “Discovery & Discoverability – Finding and Growing an Audience” held at Hilton Midtown in New York City on Tuesday 13th January 2015.
Business Growth and Enhancing Consumer Experience Through Online Payment Rashed Moslem
E Commerce is the next big thing in Bangladesh. I have prepared this presentation with industry data and my experience in digital industry. I tried to show how online payment can enhance consumer experience in the long run and how consumer behavior is changing over the time.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Fundamentals for the New Era PR Pro with Sarah EvansCision
Watch the webinar replay, free: http://bit.ly/1jYI3bs
PR is evolving as social and digital become ubiquitous. Understanding the full scope of emerging PR opportunities is critical to success.
Learn how to plan, share and engage in this brave new world with tactics from PR strategist Sarah Evans. Watch the free replay of her webinar to:
-Create credible content by thinking like a producer, editor and journalist.
-Improve workflow efficiency with real-time tips and tools.
-Ensure future organizational and individual success by looking at the big picture.
Don’t let the future pass you by. Watch Sarah’s webinar here: http://bit.ly/1jYI3bs
About the Speaker:
Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. She created and moderates #Journchat, the first-ever weekly live tweetchat for PR pros, journalists and bloggers. Sarah has been listed in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter, and Entrepreneur’s Top 10 Hot Startups.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Online strategies - How to promote your website (old)Sébastien Flury
Creating a website is just the first step in going online.
How will people find your website?
How can you promote your website to your targeted audience? What should you do to increase your reach and generate results online?
Website, SEO, Content Marketing, Email Marketing, SEM, Facebook/LinkedIn/twitter/Snap Ads, Remarketing, Google Analytics, etc.
Discover the slides I've used to train / give an overview to 3rd-years HEC Lausanne students!
Online strategies - How to promote your websiteSébastien Flury
Creating a website is just the first step in going online.
How will people find your website?
How can you promote your website to your targeted audience? What should you do to increase your reach and generate results online?
Website, SEO, Content Marketing, Email Marketing, SEM, Facebook/LinkedIn/twitter/Snap Ads, Remarketing, Google Analytics, etc.
Discover the slides I've used to train / give an overview to 3rd-years HEC Lausanne students!
It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
A Creative Cheatsheet for your Brand's Social Style
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. • People remember it
• Involves an emotional connection
• Relatable
• Written, visual and audio
Share, care or swear!
GREAT
CONTENT
4. YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION
AND CREATION
2. PLATFORM-SPECIFIC APPS AND
TOOLS
3. MARKETING AND
AUTOMATION SOCIAL TOOLS
4. ANALYTICS AND MONITORING
8. Social EdCal Tools
• Productivity and
collaboration tools, like
Asana or BaseCamp
where you can assign
deadlines;
• Plugins, like Edit Flow
and CoSchedule ($10
month) for Wordpress
that sync with iCal and
Google Calendar;
• High output products, like
DivvyHQ that are platform
agnostic, create multiple
calendars;
• Good, old-fashioned
spreadsheets, like Word or
Google Spreadsheets; or
• Workhack: Evernote, Google
Drive, Google Calendar
9. BUT, WHAT ABOUT PHOTOS?
• Latergramme (browser and
iOS): for Instagram
• Viralwoot or ViralTag
(browser) for Pinterest
• DoShare (Chrome plug-in):
for Google+
• Evernote (browser, mobile)
• Buffer (browser and mobile):
Facebook, Linkedin
Have a better way to manage photos? Share now: #socialfresh.
10. AUTOMATE THE WEB
Zapier
• Integrates with services, like
Gmail, Mailchimp, Salesforce
• More “business” and
enterprise in nature
• Example: Add a MailChimp
subscriber to a list from Wufoo
form
• Freemium (100 tasks per
month, 5 zaps)
IFTTT
• More free services and
social (e.g. Twitter,
Facebook, Etsy, Google)
• Limited to certain types of
tasks
• Limited to a certain number
of actions
• Completely free
12. 3RD PARTY INVOLVEMENT
• Twibble (twibble.io):
publish content from any
RSS feed to Twitter (with
imagery)
• Triberr: find other
bloggers to share your
stuff (2.5 out of 4 stars)
• RoundTeam
(roundteam.co) ($):
Connect your Twitter
account and let others
contribute
13. As a digital correspondent, I
have to be able to create and
share content on the fly…
14. MY TOP 10, CAN’T-LIVE-WITHOUT
LIST, THAT WON’T COST YOU A DIME
1. Buffer
2. IFTTT
3. RebelMouse
4.
SocialMention
5. Wedgies
6. Evernote
7. Rafflecopter
8. Twitter mobile notifications
9. Over
10. 8mm
15. TABLET TO:
CAPTURE, EDIT
& SHARE
• iOgrapher ($65)
• Wide angle lens ($20-
30)
• Shotgun mic ($200-
300)
• Tripod ($30-70)
• LED light ($50-100)
I have the case with me if you want to see it.
16. ADDITIONAL CONTENT
CREATION TOOLS
• Screenr (web-based screen recorder)
• Canva (Facebook covers, invites, blog
content)
• SoundCloud (audio)
• Timetoast (shareable, embeddable
timelines)
• Givver (donate via tweets)
• ThingLink (make images interactive)
(thinglink.com)
• Piktochart (infographic creator)
Share your favorite tools during this talk, use #socialfresh.
18. PRO TIP: Use Google Reverse Image Search
to find proper attribution for any photo you or
your brand does not own.
http://images.google.com/
19. 9 APPS FOR CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• Over (iOS only)
• PicFrame (iOS & Android)
• Phoster (iOS only)
• VSCOcam (iOS &
Android)
• Screenshot (iOS &
Android)
• GifBoom (iOS & Android)
• A Beautiful Mess (iOS &
Android)
• PhotoRepost (iOS &
Android)
Add to this list with #socialfresh and tag me @PRsarahevans!
20. • iMovie (iOS)
• 8mm (iOS & Android)
• ChatterPix (iOS only)
• Directr (iOS only)
• YouTube Capture (iOS &
Android)
10 APPS FOR CREATING GREAT VIDEOS
FROM YOUR PHONE
• WeVideo (Android only)
• Lapse It (iOS & Android)
• Animoto (browser, iOS &
Android)
• Explain Everything (iOS &
Android)
• ABCYa Animate (stop-motion
animation) (iOS)
Want tips for Instagram and Vine videos? Later. ;)
21. DESKTOP: CHAMPAGNE
TASTE, BEER BUDGET?
• PicMonkey: give every photo
the “Instagram” look and
dimensions
• Canva: quickly create
presentations Facebook
covers, blog graphics, book
covers, etc…
• LICEcap: record your screen
and save as an animated GIF
(www.cockos.com)
22. 4 TOOLS TO MANAGE INSTAGRAM
Statigr.am web-based Instagram manager with
analytics, lets you create a Facebook tab.
Repost mobile app where you can browse
community content and repost it with attribution
(Android + iOS)
Latergramme (free) and Postso (paid) web and
mobile-based photo scheduling tools
Twtrlnd desktop tool to analyze your competitor
and/or customer social accounts.
23. 4 TOOLS TO MANAGE TWITTER
• Hootsuite: (any size business, even for
enterprise) comprehensive social media
dashboard: monitor, respond, track, assign
tasks to team members, integrate with
your short URL
• Tweetdeck: (perfect for small businesses,
entrepreneurs and startups): owned by
Twitter and only monitors Twitter
• Sharedby: add a custom engagement bar
to every link you share
• Twitter Ads (native): run ads on browser
and mobile version, now complete with
conversation tracking for mobile and more
robust analytics
hootsuite.com
tweetdeck.com
sharedby.co
ads.twitter.com
24. PRO FACEBOOK TOOL: Swayy
• Suggests custom content
for any Facebook page
you connect
• Also works with Twitter
and Linkedin
• Shows trending topics in
your community and
circles
• Share now or later
app.sway.co
25. REAL-TIME & LIVE SHARING
• Livefyre (with Storify): power
blog comments (free), Sidenotes
(paid) and LiveBlog, LiveChat and
LiveReviews
• ScribbleLive (just acquired
CoverItLive): real-time website
updates, live coverage (used by
CNN, AP, Mashable, etc…)
• RebelMouse: power a website or
blog and update real-time,
visualize live conversations,
moderate contributors
26. SOCIAL POLLING
wedgies.com
• Voting links visible
• Real-time results
• SMS option (great for live
events!)
• Only polling platform
integrated with Tumblr
(front end and
dashboard)
27. DISTRIBUTION: WHERE DO YOU
SHARE ALL THE THINGS?
• Website
• Blog (RebelMouse,
Tumblr, Wordpress,
MoPro)
• Social
• Email
• Mobile
• Traditional
Create your arsenal, or add to content checklist
28. SYNDICATION &
DISTRIBUTION
• AtContent: http://atcontent.com/Studio/Text/8694
879586578442R.textproject/
• Taboola ($2,000 per month) or $525 per week
• Sign up for scribal http://scribol.com
• Sign up for simplereach http://simplereach.com/
• Set up SharedBy.co
• Linkedin ad
• Viral Content Buzz http://viralcontentbuzz.com/
• Submit to Yahoo Contributor
Network https://contributor.yahoo.com/account/
• Submit to CNN iReport http://ireport.cnn.com/
• If it's a compelling image, share via
IMGUR http://imgur.com/
• Share via Scoop.it http://www.scoop.it
• Post to glipho http://glipho.com/sarahevans/desk
• Link your post to an answer in
Quora https://www.quora.com/
• Link your post to an answer in Yahoo Questions
and
Answers http://answers.yahoo.com/question/index
?qid=20090113091544AAepYhS
• Create slides of your content and send to
Slideshare
• If you're a journalist, add to your MuckRack
portfolio http://muckrack.com
• IF THIS IS A MEME or VIRAL IMAGE, submit to
Know Your
Meme http://knowyourmeme.com/photos/trending
• Google
News http://support.google.com/news/publisher/bin
/bin/static.py?hl=en&ts=2394225&page=ts.cs&from
=191208
30. A FEW I KNOW & LOVE…
• Hubspot: email marketing, customer
engagement, pipeline, social ads (small to
large business)
• Moz: Inbound marketing Rankings, links,
social, SEO opps, customer repots,
research tools (small to large business,
entrepreneurs, anyone, really!)
• Marketo: email and campaign
management, budget and marketing
calendar, social sharing
• Eloqua/Oracle: web conferencing, content
marketing apps, CRM, Facebook Insight
Management, Twilio SMS & Pic messaging,
event check-in, predictive lead scoring
(large, enterprise, franchise)
32. WHICH IS RIGHT FOR YOU?
• socialmention: quick, free social media search, shows
current social trending topics, segment by type of social
(e.g. microblogs, images, videos, etc…)
• UberVU (owned by Hootsuite): brand insights,
monitoring, social replies, analytics, smart reports
(small and medium size businesses with active social
networks)
• BrandWatch: Fully comprehensive and sophisticated
social/web landscape (medium, large and enterprise
• Radian6/Salesforce: listen, publish (Buddy Media) and
advertise (social.com) – Twitter Certified and Facebook
Strategic Preferred Marketing Partner, integrated CRM,
service cloud (large, enterprise and great for customer
service)
PRO TIP: Bitly or awe.sm (just acquired by Unified)
33. LOOKING FOR GUEST BLOGGING
OPPORTUNITIES?
• MyBlogGuest
• GuestBlogIt
• BloggerLinkUp
• BlogSynergy
• Guest Blog Genius
• Guestr
• BlogDash
• PostJoint
• Copy for Bylines
• Guest Blogging Websites
• Fizz Niche
• Technorati's directory of
blogs
• Alltop
• Google Blogsearch
• Best of the Web Blogs
• On Top List blog directory