Working With Facebook, Twitter, et al. - Social Media Camp
•
1 like•334 views
This document discusses social media data products from Twitter and Facebook and how they can be used. It provides an overview of the types of data available from the Twitter Firehose and through third party providers like GNIP and Datasift's PYLON product for Facebook data. Free tools like the Twitter Public API and Curator are also highlighted for accessing limited Twitter data without cost. The document uses an example of how Target analyzed social media to connect with customers and make business decisions. It emphasizes that while the free tools are good for many projects, commercial solutions are needed for applications requiring large volumes or more complete datasets.
More Related Content
Viewers also liked
Viewers also liked (19)
Similar to Working With Facebook, Twitter, et al. - Social Media Camp
Similar to Working With Facebook, Twitter, et al. - Social Media Camp (20)
Recently uploaded
Recently uploaded (14)
Working With Facebook, Twitter, et al. - Social Media Camp
- 1. Signing Deals With Devils ! Working with Twitter,Facebook et al. " Mike Anderson Echosec # @mike0x41May 72016
- 2. Hi Everyone Show ofhands, whyis everyone here? Brand Engagement Analytics Journalism Security& Investigation Other?
- 3. Who Am I? • Mike Anderson # @mike0x41 • COO @ Echosec Systems # @echosec_search • We work with geo-tagged social media data
- 4. Takeaways • What is social media data? • What data products to Twitter andFacebook Provide • Free • Paid • What value can youget out of them? • How to use the Twitter Curator app
- 5. What Is a Tweet / Facebook Post / Etc. Status +User
- 6. What Is a Tweet / Facebook Post / Etc. "created_at": "Tue Mar 21 20:50:14 +0000 2006", "id": 20, "text": "just setting up my twttr", "entities": { "hashtags": [], "symbols": [], "user_mentions": [], "urls": [] }, "source": ”…Twitter Web Client…", "coordinates": null, "place": null, "is_quote_status": false, "retweet_count": 86510, "favorite_count": 65675, "lang": "en" API Data: Status:
- 7. What Is a Tweet / Facebook Post / Etc. "name": "Jack", "screen_name": "jack", "location": "California, USA", "description": "#withMalala!", “url”: null “followers_count": 3550889, "friends_count": 1950, "listed_count": 26193, "statuses_count": 19568, "favourites_count": 12744, "created_at": "Tue Mar 21 20:50:14 +0000 2006", "time_zone": "Pacific Time (US & Canada)", "geo_enabled": true, "verified": true, "lang": "en", "profile_image_url": "http://…” API Data: User:
- 8. Why should we care?
- 9. Case Study: Target Guest Central https://youtu.be/xwTbvod0a1g https://dev.twitter.com/case-studies/target-uses-twitter-data-to-connect-with-guests-and-make-business-decisions
- 10. Powered by Social Media Analytics • How often are my products mentioned, compared with my competitors’ products? • What trends associated with my brand/space should I be aware of? • What is the sentiment associated with aparticular subject? • What are the gender, age, location, interests of people who talk about a particular subject? (demographics) • How many people viewed/posted with content about my brand before and after I launch my campaign (engagement) • Who are the people I should be engaging with right now?
- 11. How did Target do it?
- 12. Commercial Social Media Data Access ! " As of mid 2015
- 14. Twitter Firehose • Type • Location/Region • Keywords/Hashtags • To or from users • Demographics • Popularity • Language • Body Text • User Profiles • Hashtags and User Mentions • Enrichments • Location • Klout Score • ExpandedURLs • Sentiment • Language • Tags for the rules that matched GNIP Powertrack Powertrack Rule GNIP Activity
- 15. Twitter Firehose GNIP Products https://www.echosec.net/twitter-api-vs-firehose/ http://support.gnip.com/apis/ • Realtime Powertrack • Historical Powertrack • Pay-Per-Day • 30 Day Search API • Pay-Per-Request • 500 tweets/req • Full Archive Search API • GNIPData Collector • Everything is pay-per-tweet • Limited to GNIPUsage Terms
- 16. Facebook Topic Data • Facebook is an ‘inward facing’ platform • Increase in awareness about privacy • Public poststream shut down in 2015 • Public facing datastill available through Fan Pages • For general conversation data (including non-public) youneed PYLON Datasift PYLON
- 17. Facebook Topic Data PYLONanswers demographics questions andshows trends in facebook conversations through counts What is Datasift PYLON
- 18. Facebook Topic Data For example: • In acurrently running TV show, which characters are most popularin each state? • What are the key demographics that are discussing/sharing your brand/campaign content? Disclaimer: USandUK data only What is Datasift PYLON http://datasift.com/library/busting-brand-myths-with-facebook-topic-data/ http://datasift.com/library/balancing-human-data-intelligence/
- 19. Facebook Topic Data How it works: http://blog.datasift.com/2015/03/12/how-pylon-for-facebook-topic-data-works/ http://datasift.com/products/pylon-for-facebook-topic-data/faq/ PublicPosts, Non-Public posts and Postson Pages: •Content •Topics •Links •Hashtags EngagementData: •Comment •Shares •Likes • User identityis removed beforeany analysis is performed. • Users' data neverleavesFacebook'sdata centers:Theunderlyingdatausedtocreate insightsneverleavesFacebook'sservers. • Onlytheanonymizedandaggregatedresults are deliveredoutsideof theFacebookdata center. • Aggregatesofat least 100individualsmust berepresentedbeforea data setis delivered.Thisensuresnoindividualcanbe identifiedbased ondata returned.
- 20. Twitter Insight Data • Uses similar privacy controls as PYLON to return counts on non- public info • Gender • Language • TVgenres/shows • DeviceModel /OS • Language • Interests • Country/Region/Metro • Per Tweet impressions, engagements GNIP Audience API /Engagement API
- 21. These are commercial solutions for scale For most of us, the solution probably already exists
- 22. 3rd Party Platforms Hootsuite IBM Watson Sysomos Echosec Networked Insights Honorable Mentions:Buffer,Tradeable Bits,Geofeedia,Welink Sprout Social
- 23. Some Free Solutions Twitter Public API https://dev.twitter.com/rest/public https://dev.twitter.com/streaming/overview • Streaming APIreturns “a small random sample of all public statuses” • Search APIreturns “acollection of relevant tweets” from the last 5-10 days Totally fine for lots ofprojects where you don’t need volume or completeness Twitter Curator https://curator.twitter.com/ • built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV • Great for one-off social media projects
- 24. #LIVEDEMO Please be kind Follow Along: https://curator.twitter.com