SlideShare a Scribd company logo
3 Strategies for Awesome
Mobile-Optimized Emails
January 30th 2014
Who Am I?
Justine Jordan
Marketing Director, Litmus
@meladorri @litmusapp
#KISSwebinar
Join us on Twi er
1 The crazy growth of mobile
We’ll cover…
2 Knowing your audience
3 Your subscribers on mobile
#KISSwebinar
4 Strategies + best practices
5 Examples!
WATCH THIS WEBINAR RECORDING NOW
Got Screens?
image credit: helpmyhelpdesk.com
Mobile is big, but how big?
#KISSwebinar
Webmail
20%
Desktop
29%
Mobile
51%
Mobile:
Smartphones (iPhone, Android)
and tablets
!
Desktop:
Installed email programs
(Outlook, Apple Mail)
!
Webmail:
Email accessed through a web
browser (Gmail, Hotmail, Yahoo!)
Source: Litmus Email Analytics
Looking back to 2011…
#KISSwebinar
Source: Litmus Email Analytics
15
30
45
60
Q
12011
Q
22011
Q
32011
Q
4
2011
Q
12012
Q
22012
Q
32012
Q
4
2012
Q
12013
Q
22013
Q
32013
Q
4
2013
Desktop Mobile Webmail
10%
50%
33%
400%
mobile opens have increased
since 2011
#KISSwebinar
Top Email Clients
!
#1 – iPhone
#2 – Outlook
#3 – Android
#4 – iPad
source: emailclientmarketshare.com
There’s a few options out there…
LargeMediumSmall
The unifying characteristic?

TOUCH.
31%
of marketers don’t know their
mobile email open rate
source: marketingsherpa.com
Your mileage may vary
#KISSwebinar
Litmus = 15%MapMyRun = 70%+
It’s as easy as 1, 2, 3…
Copy, paste, send!
You get ONE chance to make an impression.
Source: BlueHornet Study: Consumer Views of Email Marketing, 2012 and 2013
10%
Delete it
Unsubscribe
View on computer
Don't know
Read anyway
0 25 50 75 100
If you get a mobile email that
doesn’t look good, what do you do?
80.3%
30.2%
13.5%
3.8%
6.3%
+68%
+15%
Strongly Negative
24%
Slightly Negative
51%
Neutral
25%
You get ONE chance to make an impression.
Source: BlueHornet Study: Consumer Views of Email Marketing, 2012 and 2013
How does
a poorly
designed email
affect your
perception
of the brand?
75%
‘negative’
3%
reopen on
another
client 97%
view in a single
environment
Mobile Triage Myth
The mobile email experience
???
From Name
Subject Line
Preheader
Preview/Open
Tap
Page/Site
#KISSwebinar
From and subject are front and center
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
From and subject are front and center
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
➡ Large and bold = 

top hierarchy in 

the mobile inbox
➡ Cuts off a er ~25
characters
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
From and subject are front and center
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
From and subject are front and center
➡ Second in the
hierarchy
➡ Android wraps to the
next line
➡ iPhone cuts off at ~35
characters
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
Preheader = tertiary inbox content
Good vs. bad preheaders
✔
✔
✔
✘
✘
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
Each phone and app is different
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
But be aware of the viewport
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
Long subject lines
push content down in
the viewport
#EmbraceTheScroll
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
#EmbraceTheScroll
???Page/SiteTap/ClickPreview/OpenPreheaderSubject LineFrom Name
Scrolling is a continuation.
Clicking is a decision.
!
Hundreds or thousands of decisions
taken together add up to real friction.
@bokardo
???Page/SiteTap/ClickPreview/OpenPreheaderSubject Line
I like big bu ons…
From Name
#KISSwebinar
Reduce friction
???Page/SiteTap/ClickPreview/OpenPreheaderSubject Line
Don’t forget the landing page
From Name
NO:
interstitials
horrible forms
Flash
???Page/SiteTap/ClickPreview/OpenPreheaderSubject Line
Don’t forget the landing page
From Name
YES:
Easy to use
Finger friendly
???Page/SiteTap/ClickPreview/OpenPreheaderSubject Line
Consider the conversion path
From Name
➡ What is your goal?
➡ Can the CTA be achieved on mobile?
➡ Is it tappable?
➡ How many clicks/taps/actions are required?
➡ Is the landing page optimized? Should it be?
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trail
strategy #1
mobile first
!
aka agnostic, aware, scalable
Strategy #1: Mobile first
Considers the mobile user a priority
➡ One layout for all screen sizes
➡ Single column design
• 320-500px
➡ Large text & bu ons
➡ Generous white space
➡ Clear calls to action
➡ Short, concise body copy
Strategy #1: Mobile first
strategy #2
fluid
Strategy #2: Fluid
Email width 

changes to fit 

within the window 

it’s viewed in
!
➡ Percentage-based widths
➡ Adapts to fit the screen
➡ Text wraps automatically
Strategy #2: Fluid
!
➡ Shorter learning curve
➡ Best for text-heavy emails
strategy #3
responsive
Strategy #3: Responsive
Strategy #3: Responsive
➡ Resize content: make
images fit, make text
larger
➡ Hide content on mobile
➡Stack columns
➡ move a two-column
design to a one-column
design
h ps://litmus.com/blog/the-how-to-guide-to-responsive-email-design-infographic
Strategy #3: Responsive
➡ More than a “line of code”
➡ Set of conditional statement that enables specific styles
➡ If the screen size is x, then display y
➡ If the screen size is x, then increase headline size to y
➡ If screen size is x, then show image at 100%
➡ Detects screen size, not device type
Uses media queries to detect screen size and alter
content accordingly
Responsive emails in Outlook
➡ Use tables and 

the “align” property
➡ Don’t rely on floats
<table class="fullWidth" width=“620">!
! <tr>!
! ! <td>!
! ! ! <table width="50%" align=“left”>!
! ! ! ! <tr>!
! ! ! ! ! <td>Left Column</td>!
! ! ! ! </tr>!
! ! ! </table>!
! ! ! <table width="50%" align=“right">!
! ! ! ! <tr>!
! ! ! ! ! <td>Right Column</td>!
! ! ! ! </tr>!
! ! ! </table>!
! ! </td> !
! </tr>!
</table>
Remember: media queries aren’t intended to be viewed on a desktop—
they’re intended for a smartphone or tablet.
Media queries aren’t bulletproof
h p://stylecampaign.com/blog/2012/10/responsive-email-support/
iPhone'native' yes'
iPad'native' yes'
Android'2.1'native' no'
Android'2.2'native' yes'
Android'2.3'native' yes'
Android'4.x'native' yes'
Gmail'mobile'apps' no'
Mailbox'iOS'app' yes'
Yahoo!'mobile'apps' no'
Windows'Mobile'7' no'
Windows'Mobile'7.5' yes'
Windows'Mobile'8' no'
BlackBerry'OS'6' yes'
BlackBerry'OS'7' yes'
BlackBerry'Z10' yes'
Kindle'Fire'native' yes'
Email
is a unique medium
with unique
considerations
Click is now tap
The finger is the new mouse
Your fingers are fat
image: webdesignerdepot.com
Bigger is be er
➡ Body copy: 16px+
➡ Headlines: 22px+
➡ Bu ons: 44px by 44px
➡ Space: 10px+
➡ Tappable touch targets
Beware small font sizes
-webkit-text-size-adjust: none;
Dial up the contrast
Bright screen = dead battery
email mobile version web site
Ditch the ‘mobile version’
Why the extra click?
What to know about: iPhone
➡ 26% market share
➡ Automatically scales messages 

to fit the screen
➡ Excellent support for CSS3
and media queries
➡ Images on by default
➡ Resizes fonts under 13px
What to know about: BlackBerry
➡ 0.1% market share
➡ Media query support
➡ Blocks images
➡ Supports styled ALT text
➡ Does not scale/auto-zoom
➡ No separate app; email joins social, SMS
and voice in the “hub”
What to know about: Android
➡ 12% market share
➡ Blocks images by default
➡ Supports ALT text
➡ Mixed support for media queries
➡ Various screen sizes and
sometimes automatic scaling
➡ Primary content focus on le -
hand side
What to know about: Android
What to know about: Windows Phone
➡ 0.17% market share
➡Mixed media query support
➡ Inconsistent font display
➡ Blocks images
➡ No ALT text
Device ≠ email client
Device ≠ email client
Email is an application
and occasionally a mobile browser
Wide variety of ways to access email
Rendering is inconsistent
across devices and operating systems
Testing is crucial
#KISSwebinar
Testing is crucial
#KISSwebinar
Resources!
lit.ms/KISSresources
www.responsiveemailresources.com
14-DAY TRIAL
KISSMOBILE
LITMUS.COM/GIFTCARD
1 Know your audience
2 Design for ‘one thumb’ and 

‘one eyeball’
3 Tap your way to success
-TAKEAWAYS -
4 Rendering is tied to app, not
device
Questions?
I (may) have answers.
Thanks!
Thanks!
justine@litmus.com / @meladorri

More Related Content

Viewers also liked

Client portal screenshots presentation
Client portal screenshots presentationClient portal screenshots presentation
Client portal screenshots presentation
Fox-IT
 
Introduction GSM Symposium - Ronald Westerlaken
Introduction GSM Symposium - Ronald WesterlakenIntroduction GSM Symposium - Ronald Westerlaken
Introduction GSM Symposium - Ronald WesterlakenFox-IT
 
Getting started with google docs
Getting started with google docsGetting started with google docs
Getting started with google docs
Mohamed Amin Embi
 
Getting started with linkedin
Getting started with linkedinGetting started with linkedin
Getting started with linkedin
Mohamed Amin Embi
 
Getting started with pearltrees
Getting started with pearltreesGetting started with pearltrees
Getting started with pearltrees
Mohamed Amin Embi
 
Getting started with dropbox
Getting started with dropboxGetting started with dropbox
Getting started with dropbox
Mohamed Amin Embi
 
Getting started with polleverywhere
Getting started with polleverywhereGetting started with polleverywhere
Getting started with polleverywhere
Mohamed Amin Embi
 
Getting started with screencastomatic
Getting started with screencastomaticGetting started with screencastomatic
Getting started with screencastomatic
Mohamed Amin Embi
 
Getting started with 4 shared
Getting started with 4 sharedGetting started with 4 shared
Getting started with 4 shared
Mohamed Amin Embi
 
Getting started with zoho share
Getting started with zoho shareGetting started with zoho share
Getting started with zoho share
Mohamed Amin Embi
 
Getting started with grouply
Getting started with grouplyGetting started with grouply
Getting started with grouply
Mohamed Amin Embi
 
Getting started with issuu
Getting started with issuuGetting started with issuu
Getting started with issuu
Mohamed Amin Embi
 
Getting started with sync.in
Getting started with sync.inGetting started with sync.in
Getting started with sync.in
Mohamed Amin Embi
 
Getting started with google wave
Getting started with google waveGetting started with google wave
Getting started with google wave
Mohamed Amin Embi
 
e li3 keynote
e li3 keynotee li3 keynote
e li3 keynote
Mohamed Amin Embi
 
The Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page InfographicThe Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page Infographic
Brian Massey
 
Moving Up the Ladder
Moving Up the LadderMoving Up the Ladder
Moving Up the Ladder
Intuit Inc.
 
Top 10 automobile companies in social media January 2014
Top 10 automobile companies in social media January 2014Top 10 automobile companies in social media January 2014
Top 10 automobile companies in social media January 2014
Simplify360
 
Getting started with flipsnack
Getting started with flipsnackGetting started with flipsnack
Getting started with flipsnack
Mohamed Amin Embi
 
10 things which sponsors want to see
10 things which sponsors want to see10 things which sponsors want to see
10 things which sponsors want to see
Onkar K. Khullar
 

Viewers also liked (20)

Client portal screenshots presentation
Client portal screenshots presentationClient portal screenshots presentation
Client portal screenshots presentation
 
Introduction GSM Symposium - Ronald Westerlaken
Introduction GSM Symposium - Ronald WesterlakenIntroduction GSM Symposium - Ronald Westerlaken
Introduction GSM Symposium - Ronald Westerlaken
 
Getting started with google docs
Getting started with google docsGetting started with google docs
Getting started with google docs
 
Getting started with linkedin
Getting started with linkedinGetting started with linkedin
Getting started with linkedin
 
Getting started with pearltrees
Getting started with pearltreesGetting started with pearltrees
Getting started with pearltrees
 
Getting started with dropbox
Getting started with dropboxGetting started with dropbox
Getting started with dropbox
 
Getting started with polleverywhere
Getting started with polleverywhereGetting started with polleverywhere
Getting started with polleverywhere
 
Getting started with screencastomatic
Getting started with screencastomaticGetting started with screencastomatic
Getting started with screencastomatic
 
Getting started with 4 shared
Getting started with 4 sharedGetting started with 4 shared
Getting started with 4 shared
 
Getting started with zoho share
Getting started with zoho shareGetting started with zoho share
Getting started with zoho share
 
Getting started with grouply
Getting started with grouplyGetting started with grouply
Getting started with grouply
 
Getting started with issuu
Getting started with issuuGetting started with issuu
Getting started with issuu
 
Getting started with sync.in
Getting started with sync.inGetting started with sync.in
Getting started with sync.in
 
Getting started with google wave
Getting started with google waveGetting started with google wave
Getting started with google wave
 
e li3 keynote
e li3 keynotee li3 keynote
e li3 keynote
 
The Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page InfographicThe Chemistry of a Successful Landing Page Infographic
The Chemistry of a Successful Landing Page Infographic
 
Moving Up the Ladder
Moving Up the LadderMoving Up the Ladder
Moving Up the Ladder
 
Top 10 automobile companies in social media January 2014
Top 10 automobile companies in social media January 2014Top 10 automobile companies in social media January 2014
Top 10 automobile companies in social media January 2014
 
Getting started with flipsnack
Getting started with flipsnackGetting started with flipsnack
Getting started with flipsnack
 
10 things which sponsors want to see
10 things which sponsors want to see10 things which sponsors want to see
10 things which sponsors want to see
 

Similar to 3 Strategies For Awesome Mobile-Optimized Emails

The Mobile Experience Through Email
The Mobile Experience Through EmailThe Mobile Experience Through Email
The Mobile Experience Through Email
Demac Media
 
Mobile email - chasing context
Mobile email -  chasing contextMobile email -  chasing context
Mobile email - chasing context
Anna Yeaman
 
NEDMA14: Fat Fingers and Small Screens - Justine Jordan
NEDMA14: Fat Fingers and Small Screens - Justine JordanNEDMA14: Fat Fingers and Small Screens - Justine Jordan
NEDMA14: Fat Fingers and Small Screens - Justine Jordan
New England Direct Marketing Association
 
Dreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and Code
Dreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and CodeDreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and Code
Dreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and Code
Salesforce Marketing Cloud
 
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
New England Direct Marketing Association
 
Mobile email: strategies and how-tos for the small screen
Mobile email: strategies and how-tos for the small screenMobile email: strategies and how-tos for the small screen
Mobile email: strategies and how-tos for the small screen
Litmus
 
Email in the Age of Touch
Email in the Age of TouchEmail in the Age of Touch
Email in the Age of Touch
Jason Rodriguez
 
3sixty Live Boston: Designing for the Mobile Inbox
3sixty Live Boston: Designing for the Mobile Inbox3sixty Live Boston: Designing for the Mobile Inbox
3sixty Live Boston: Designing for the Mobile Inbox
Litmus
 
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big OpportunityMobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
TheClubhou.se
 
Beyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your AudienceBeyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your Audience
Kissmetrics on SlideShare
 
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big OpportunityMobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
Mass Transmit
 
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & BeyondBrunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
Act-On Software
 
MmIT Webinar - Essential tools and technologies for the library and informati...
MmIT Webinar - Essential tools and technologies for the library and informati...MmIT Webinar - Essential tools and technologies for the library and informati...
MmIT Webinar - Essential tools and technologies for the library and informati...
MmIT - Multimedia Information Technology Group for CILIP
 
Social Fresh: Optimizing Email for Mobile Audiences
Social Fresh: Optimizing Email for Mobile AudiencesSocial Fresh: Optimizing Email for Mobile Audiences
Social Fresh: Optimizing Email for Mobile Audiences
Litmus
 
Email + Mobile Webinar
Email + Mobile WebinarEmail + Mobile Webinar
Email + Mobile Webinar
Litmus
 
How to Optimize (and Automate!) Your Campaigns for Mobile
How to Optimize (and Automate!) Your Campaigns for MobileHow to Optimize (and Automate!) Your Campaigns for Mobile
How to Optimize (and Automate!) Your Campaigns for Mobile
DMXENGAGE
 
Email Strategy and Design for a Multiscreen World
Email Strategy and Design for a Multiscreen WorldEmail Strategy and Design for a Multiscreen World
Email Strategy and Design for a Multiscreen World
Alex Williams
 
Best Practices in Email Design & Development: HighRoad Solution Workshop
Best Practices in Email Design & Development: HighRoad Solution WorkshopBest Practices in Email Design & Development: HighRoad Solution Workshop
Best Practices in Email Design & Development: HighRoad Solution Workshop
Litmus
 
Mobile Email Design, Strategies, Workflow and Best Practices
Mobile Email Design, Strategies, Workflow and Best PracticesMobile Email Design, Strategies, Workflow and Best Practices
Mobile Email Design, Strategies, Workflow and Best Practices
Litmus
 
Mobile Marketing & Customer Retention
Mobile Marketing & Customer RetentionMobile Marketing & Customer Retention
Mobile Marketing & Customer Retention
Tim Hayden
 

Similar to 3 Strategies For Awesome Mobile-Optimized Emails (20)

The Mobile Experience Through Email
The Mobile Experience Through EmailThe Mobile Experience Through Email
The Mobile Experience Through Email
 
Mobile email - chasing context
Mobile email -  chasing contextMobile email -  chasing context
Mobile email - chasing context
 
NEDMA14: Fat Fingers and Small Screens - Justine Jordan
NEDMA14: Fat Fingers and Small Screens - Justine JordanNEDMA14: Fat Fingers and Small Screens - Justine Jordan
NEDMA14: Fat Fingers and Small Screens - Justine Jordan
 
Dreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and Code
Dreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and CodeDreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and Code
Dreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and Code
 
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
NEDMAInno14: The Mobile Inbox: Tips and Tricks for Small Screen Success - Jus...
 
Mobile email: strategies and how-tos for the small screen
Mobile email: strategies and how-tos for the small screenMobile email: strategies and how-tos for the small screen
Mobile email: strategies and how-tos for the small screen
 
Email in the Age of Touch
Email in the Age of TouchEmail in the Age of Touch
Email in the Age of Touch
 
3sixty Live Boston: Designing for the Mobile Inbox
3sixty Live Boston: Designing for the Mobile Inbox3sixty Live Boston: Designing for the Mobile Inbox
3sixty Live Boston: Designing for the Mobile Inbox
 
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big OpportunityMobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
 
Beyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your AudienceBeyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your Audience
 
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big OpportunityMobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
 
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & BeyondBrunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
 
MmIT Webinar - Essential tools and technologies for the library and informati...
MmIT Webinar - Essential tools and technologies for the library and informati...MmIT Webinar - Essential tools and technologies for the library and informati...
MmIT Webinar - Essential tools and technologies for the library and informati...
 
Social Fresh: Optimizing Email for Mobile Audiences
Social Fresh: Optimizing Email for Mobile AudiencesSocial Fresh: Optimizing Email for Mobile Audiences
Social Fresh: Optimizing Email for Mobile Audiences
 
Email + Mobile Webinar
Email + Mobile WebinarEmail + Mobile Webinar
Email + Mobile Webinar
 
How to Optimize (and Automate!) Your Campaigns for Mobile
How to Optimize (and Automate!) Your Campaigns for MobileHow to Optimize (and Automate!) Your Campaigns for Mobile
How to Optimize (and Automate!) Your Campaigns for Mobile
 
Email Strategy and Design for a Multiscreen World
Email Strategy and Design for a Multiscreen WorldEmail Strategy and Design for a Multiscreen World
Email Strategy and Design for a Multiscreen World
 
Best Practices in Email Design & Development: HighRoad Solution Workshop
Best Practices in Email Design & Development: HighRoad Solution WorkshopBest Practices in Email Design & Development: HighRoad Solution Workshop
Best Practices in Email Design & Development: HighRoad Solution Workshop
 
Mobile Email Design, Strategies, Workflow and Best Practices
Mobile Email Design, Strategies, Workflow and Best PracticesMobile Email Design, Strategies, Workflow and Best Practices
Mobile Email Design, Strategies, Workflow and Best Practices
 
Mobile Marketing & Customer Retention
Mobile Marketing & Customer RetentionMobile Marketing & Customer Retention
Mobile Marketing & Customer Retention
 

More from Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
Kissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
Kissmetrics on SlideShare
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
Kissmetrics on SlideShare
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
Kissmetrics on SlideShare
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
Kissmetrics on SlideShare
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
Kissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Kissmetrics on SlideShare
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Kissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Kissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
Kissmetrics on SlideShare
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
Kissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
Kissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
Kissmetrics on SlideShare
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
Kissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
Kissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
Kissmetrics on SlideShare
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
Kissmetrics on SlideShare
 

More from Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
The Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerce
 
Achieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
 
Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
 
How to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email Onboarding
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
Kissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social WorldKissmetrics Webinar - Email in a Social World
Kissmetrics Webinar - Email in a Social World
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 

Recently uploaded

2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
5ys5mvlp
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
V-tech Marketing
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
oeveu
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 

Recently uploaded (20)

2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 

3 Strategies For Awesome Mobile-Optimized Emails